Moon Sujin

Moon Sujin — pop artist from KR.

Moon Sujin is a singer-songwriter from Seoul who launched her music career in October 2018 with her debut single album [MILLION]. Since then, she has released…

Influence: 50.27% Fanbase: 27.55% Trending: 61.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 38.41% • Very Strong

As of 2025-09-08

234,002

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:43 UTC

Genres

popk-popr&b, funk & soulkorean r&b

Biography

Moon Sujin is a singer-songwriter from Seoul who launched her music career in October 2018 with her debut single album [MILLION]. Since then, she has released various works annually, including singles such as [Day n Nite] and collaborations like [밤거리] with Zion.T. Moon Sujin's distinctive tone and skills have garnered attention in the music industry, and her latest single album [Never Let Me Go] further solidifies her place in the scene as she continues to carve out her own musical niche.

Top Brand Affinities

Report Date: 2025-09-08

Moon Sujin is already in the conversation with 18-24 & 25-34 audiences in SOUTH KOREA, UNITED STATES, INDONESIA. The audience is heavily female (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (6,312 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to GENTLE MONSTER, Maison Margiela, Stüssy points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moon Sujin score 1.81% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Maison MargielaBrand: Stüssy

Followers:234,002

Engagements:4,227

Rate:1.8%

Posts:329

Avg Likes:4,178

Avg Comments:68

Avg Views:8,366

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 234,002 · Engagements 4,227 · Rate 1.8% Posts 329 · Views 8,366 · Avg Likes 4,178 · Avg Comments 68 · Avg Views 8,366	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 10% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	SOUTH KOREA (25%) UNITED STATES (18%) INDONESIA (8%) THAILAND (6%) BRAZIL (5%)	Top regions: SOUTH KOREA (25%), UNITED STATES (18%), INDONESIA (8%)
Platform Engagement	Instagram: 3,562 avg likes/post · Tiktok: 2,054 avg views/post · Youtube: 6,312 avg views/post	Best reach: Youtube 6,312 avg views; best engagement: Instagram 3,562 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 38.41

Maison Margiela

Score: 16.75

Stüssy

Score: 14.82

Stone Island

Score: 14.46

Acne Studios

Score: 13.84

Style Nanda

Score: 11.81

Alexander Wang

Score: 11.35

Arc'teryx

Score: 10.48

A.P.C.

Score: 9.89

TONY MOLY

Score: 8.99

Loewe

Score: 7.66

JACQUEMUS

Score: 7.43

Brand	Category	Score
GENTLE MONSTER		38.41
Maison Margiela		16.75
Stüssy		14.82
Stone Island		14.46
Acne Studios		13.84
Style Nanda		11.81
Alexander Wang		11.35
Arc'teryx		10.48
A.P.C.		9.89
TONY MOLY		8.99
Loewe		7.66
JACQUEMUS		7.43
Vivienne Westwood		6.17
Gundam		5.41
iHeartRadio Music Awards		5.41
Miu Miu		4.88
Leica		4.67
Shake Shack		4.60
Innisfree		4.51
Carhartt		4.48
Coach		4.35
UGG		4.07
Moncler		4.07
Supreme		3.98
UNIQLO		3.97
SoundCloud		3.91
Jollibee		3.84
Summit Entertainment		3.43
Dr. Martens		3.41
TOM FORD		3.37
Polo Ralph Lauren		3.32
New Balance		3.16
Fendi		3.07
ASOS		2.90
Balenciaga		2.79
Yves Saint Laurent		2.74
Fenty beauty		2.72
Hyundai		2.69
NARS Cosmetics		2.68
Urban Outfitters		2.64
Coachella		2.61
Marc Jacobs		2.55
Snoopy And The Peanuts Gang		2.51
H&M		2.42
KENZO		2.33
Vans		2.29
ASICS		2.28
Forever 21		2.27
Converse		2.26
The North Face		2.24