Montgomery Gentry Brand Affinity ranks highest Ariat at 41.77% . Very Strong. Score DMDB 64.33% | Fanbase 54.50%

Montgomery Gentry — country artist from US.

Eddie Montgomery, one half of the country duo Montgomery Gentry, is a prominent figure in the country music scene. Known for his distinctive voice, Montgomery…

Montgomery Gentry

Recognizable

Country: US | Artist ID: 11e81bc8-b633-430a-be29-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadredneckfolk & traditionalmodern country rock

Influential: 64.33% Fanbase: 54.50% Trending: 69.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 41.77% • Very Strong

As of 2025-09-09

331,723

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.33% | Fanbase 54.50% | Trending 69.25% | CAREER STAGE: MAINSTREAM

Biography

Eddie Montgomery, one half of the country duo Montgomery Gentry, is a prominent figure in the country music scene. Known for his distinctive voice, Montgomery continues to tour extensively, showcasing a catalog of lively and heartfelt songs. In addition to his successful career with Montgomery Gentry, which includes five No. 1 country radio hits, a Grand Ole Opry membership, and a Kentucky Music Hall of Fame induction, Montgomery is set to release a new six-song EP titled "Home Run" this fall. The EP features a mix of hard-working narratives, paternal advice, and a revamped version of Montgomery Gentry's debut single "Hillbilly Shoes." Despite his achievements, Montgomery remains humble and expresses gratitude for his life and career.

Report Date: 2025-09-09

Montgomery Gentry converts attention from 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, CANADA. Audience shape is heavily male (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 34,650 avg views per post, with supportive conversation on Tiktok. Shared audience with Ariat, Live Nation, Texas Roadhouse underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Montgomery Gentry score 1.22% — Moderate bucket.

Brand: AriatBrand: Live NationBrand: Texas Roadhouse

Followers:331,723

Engagements:4,045

Rate:1.2%

Posts:1,087

Avg Likes:3,754

Avg Comments:85

Avg Views:35,916

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 331,723 · Engagements 4,045 · Rate 1.2% Posts 1,087 · Views 35,916 · Avg Likes 3,754 · Avg Comments 85 · Avg Views 35,916	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 34% 25-34: 28% 35-44: 18% 45-64: 16%	Largest: 18-24 (34%); next: 25-34 (28%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (85%) NIGERIA (17%) CANADA (3%) AUSTRALIA (2%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (85%), NIGERIA (17%), CANADA (3%)
Platform Engagement	Instagram: 831 avg likes/post · Tiktok: 34,650 avg views/post · Youtube: 1,266 avg views/post	Best reach: Tiktok 34,650 avg views; best engagement: Tiktok 2,850 avg likes

Top Brand Affinities

Ariat

Score: 41.77

Live Nation

Score: 39.19

Texas Roadhouse

Score: 22.05

RAM Trucks

Score: 21.33

Southwest Airlines

Score: 16.37

Miller Lite

Score: 16.21

Kenworth

Score: 14.62

Margaritaville

Score: 13.69

Barstool Sports

Score: 13.22

Crown Royal

Score: 12.79

Kroger

Score: 12.53

Bud Light

Score: 12.35

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Top Brand Affinities

Brand	Category	Score
Ariat		41.77
Live Nation		39.19
Texas Roadhouse		22.05
RAM Trucks		21.33
Southwest Airlines		16.37
Miller Lite		16.21
Kenworth		14.62
Margaritaville		13.69
Barstool Sports		13.22
Crown Royal		12.79
Kroger		12.53
Bud Light		12.35
Jim Beam		10.72
Houston Livestock Show and Rodeo		10.40
NBC		10.31
iHeartRadio Music Awards		9.97
Busch		9.87
Stihl		9.33
SeneGence		9.24
GMC		9.15
Lowe's		8.46
Coors		8.44
Applebee's		8.18
FOX		8.09
Verizon		7.58
Carhartt		7.57
Chick-fil-A		7.47
Amazon Music		7.24
Younique		6.92
Bentley		6.06
The Home Depot		6.01
Reese's		5.45
Budweiser		5.37
MamaBear		5.33
NHL		5.26
Cadillac		5.26
Publix		5.13
Gillette		5.09
Tim Hortons		5.03
NFL		5.02
Walgreens		4.95
ESPN		4.94
Free People		4.79
Chevrolet		4.72
Walmart		4.67
Dodge		4.52
American Eagle		4.48
Monster Beverage		4.39
Jack Daniels		4.38
Harley-Davidson		4.35