Monika Kruse

Monika Kruse — electronic artist from DE.

Monika Kruse, a techno DJ, producer, and label boss of Terminal M, has been a pioneering figure in Europe's techno scene since 1991. With a career spanning…

Influence: 56.53% Fanbase: 43.48% Trending: 63.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 197.83% • Very Strong

As of 2025-09-08

331,527

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:14 UTC

Genres

electronicelectronicelectragerman technominimal technotech housegerman tech housetechno

Biography

Monika Kruse, a techno DJ, producer, and label boss of Terminal M, has been a pioneering figure in Europe's techno scene since 1991. With a career spanning over 25 years, she is renowned as one of the genre's most beloved artists, known for her deep musical connection and unwavering commitment to techno culture. From organizing raves in Munich bomb shelters to headlining prominent festivals like Awakenings and Time Warp, Monika's influential presence in techno has shaped the landscape of electronic music.

As the founder of Terminal M, Monika Kruse has upheld a legacy of excellence over its 17-year history, showcasing a diverse roster of artists that range from industry veterans like DJ Rush to rising talents such as ANNA and Noir. The label continues to be a beacon of quality in the techno world, nurturing both established and emerging talent like Stimming, andhim, Pig&Dan, and more. With a keen eye for cultural movements and a dedication to pushing boundaries, Terminal M remains a vital force in shaping the future of electronic music.

Top Brand Affinities

Report Date: 2025-09-08

Monika Kruse connects with 25-34 & 18-24 audiences and shows durable traction across GERMANY, SPAIN, UNITED STATES. With a heavily male (81%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 7,911 avg views per post; Instagram adds dependable engagement depth. Overlap with Allen & Heath, Mixcloud, Pioneer highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Monika Kruse moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Monika Kruse score 1.77% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:331,527

Engagements:5,875

Rate:1.8%

Posts:2,483

Avg Likes:5,854

Avg Comments:260

Avg Views:7,911

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 331,527 · Engagements 5,875 · Rate 1.8% Posts 2,483 · Views 7,911 · Avg Likes 5,854 · Avg Comments 260 · Avg Views 7,911	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 24% 35-44: 21% 45-64: 8%	Largest: 25-34 (45%); next: 18-24 (24%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	GERMANY (24%) SPAIN (5%) UNITED STATES (5%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: GERMANY (24%), SPAIN (5%), UNITED STATES (5%)
Platform Engagement	Instagram: 5,613 avg likes/post · Youtube: 7,911 avg views/post	Best reach: Youtube 7,911 avg views; best engagement: Instagram 5,613 avg likes

Top Brand Affinities

Allen & Heath

Score: 197.83

Mixcloud

Score: 95.19

Pioneer

Score: 76.77

Ableton

Score: 57.86

MOOG

Score: 56.42

Trancefamily

Score: 38.05

Akai

Score: 26.60

Sennheiser

Score: 25.19

Commerzbank

Score: 23.10

Tomorrowland

Score: 18.66

Augustiner Helles

Score: 18.15

SoundCloud

Score: 16.33

Brand	Category	Score
Allen & Heath		197.83
Mixcloud		95.19
Pioneer		76.77
Ableton		57.86
MOOG		56.42
Trancefamily		38.05
Akai		26.60
Sennheiser		25.19
Commerzbank		23.10
Tomorrowland		18.66
Augustiner Helles		18.15
SoundCloud		16.33
Jagermeister		8.76
Lufthansa		8.65
Amazon Music		8.46
Absolut		6.95
Beats Electronics		6.59
Seat		5.90
Heinz		5.41
KARL LAGERFELD		4.82
Campari		4.81
Hugo Boss		4.68
Spotify Music		4.33
Superdry		4.01
Heineken		3.63
Matrix		3.55
Opel		3.48
Garnier		3.32
Dr. Martens		3.24
Bacardi		3.23
Aperol		3.08
Carhartt		3.02
Lollapalooza		3.00
Red Bull		3.00
Ray-Ban		2.55
Jack Daniels		2.45
Armani		2.41
Budweiser		2.40
ASOS		2.26
ASICS		2.08
musical.ly		2.04
Coachella		1.97
Jaguar		1.96
The North Face		1.93
GoPro		1.73
Volkswagen		1.71
Audi		1.70
Lacoste		1.67
KitKat		1.57
Coca-Cola		1.52