MONATIK

MONATIK — pop artist from UA.

MONATIK, a renowned artist and founder of MONATIK Corporation, is a celebrated composer known for creating hits that resonate with millions worldwide. He has…

Influence: 61.91% Fanbase: 59.79% Trending: 62.97% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Calzedonia • 6.03% • Very Strong

As of 2025-09-09

3,821,271

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:03:57 UTC

Genres

poppoprussian popukrainian popmainstream pop

Biography

MONATIK, a renowned artist and founder of MONATIK Corporation, is a celebrated composer known for creating hits that resonate with millions worldwide. He has garnered numerous accolades, including multiple wins at prestigious music awards and has served as a coach on popular television talent shows such as "The Voice. Children" and "The Voice of the Country."

His stadium show, MONATIK “LOVE IT Rhythm,” drew over 60,000 attendees, making it a landmark event in the Ukrainian music industry. The artist's music has reached fans in countries around the world, with his unique blend of music and dance therapy captivating audiences from the USA to the Baltic States. Additionally, MONATIK's EP "ART Oborona" stands as a poignant reflection of contemporary times, offering a blend of social commentary, introspection, and poetic storytelling in the face of conflict.

Top Brand Affinities

Report Date: 2025-09-09

MONATIK converts attention from 18-24 & 25-34 audiences across UKRAINE, RUSSIA, UNITED STATES. Audience shape is heavily female (56%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 19,450 avg views per post, with supportive conversation on Instagram. Shared audience with Calzedonia, MasterCard Incorporated, Pantone Inc underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MONATIK score 0.15% — Low bucket.

Brand: CalzedoniaBrand: MasterCard IncorporatedBrand: Pantone Inc

Followers:3,821,271

Engagements:5,551

Rate:0.1%

Posts:5,092

Avg Likes:5,459

Avg Comments:85

Avg Views:28,430

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,821,271 · Engagements 5,551 · Rate 0.1% Posts 5,092 · Views 28,430 · Avg Likes 5,459 · Avg Comments 85 · Avg Views 28,430	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 35% 35-44: 9% 13-17: 7%	Largest: 18-24 (47%); next: 25-34 (35%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UKRAINE (44%) RUSSIA (28%) UNITED STATES (6%) KAZAKHSTAN (3%) BELARUS (3%)	Top regions: UKRAINE (44%), RUSSIA (28%), UNITED STATES (6%)
Platform Engagement	Instagram: 4,028 avg likes/post · Tiktok: 19,450 avg views/post · Youtube: 8,980 avg views/post	Best reach: Tiktok 19,450 avg views; best engagement: Instagram 4,028 avg likes

Top Brand Affinities

Calzedonia

Score: 6.03

MasterCard Incorporated

Score: 3.85

Pantone Inc

Score: 2.41

Dolce & Gabbana

Score: 2.24

Garnier

Score: 2.12

Aperol

Score: 2.08

Skoda

Score: 1.97

Oriflame

Score: 1.88

Bershka

Score: 1.79

Snapseed

Score: 1.78

GIVENCHY

Score: 1.63

Paypal

Score: 1.61

Brand	Category	Score
Calzedonia		6.03
MasterCard Incorporated		3.85
Pantone Inc		2.41
Dolce & Gabbana		2.24
Garnier		2.12
Aperol		2.08
Skoda		1.97
Oriflame		1.88
Bershka		1.79
Snapseed		1.78
GIVENCHY		1.63
Paypal		1.61
Yves Saint Laurent		1.56
Bellagio		1.49
Vogue		1.38
Zara		1.28
musical.ly		1.27
Xiaomi		1.26
L'Oréal Paris		1.22
New Balance		1.22
SWAROVSKI		1.20
Airbnb		1.14
Puma		1.07
Prada		1.06
Levi's		1.01
Maybelline		1.01
McDonald's		0.97
Balenciaga		0.96
Chanel		0.93
Tesla Motors		0.93
H&M		0.90
Coca-Cola		0.89
Spotify Music		0.87
Christian Dior		0.87
Tiffany & Co		0.86
BMW		0.85
Pepsi		0.83
Porsche		0.83
SoundCloud		0.83
Pandora		0.79
Nissan		0.69
Subaru		0.68
FIFA		0.67
HBO		0.66
Mercedes-Benz		0.66
Lego		0.63
Volkswagen		0.63
Ferrari		0.59
Travelgram		0.59
Polaroid		0.59