Monali Thakur Brand Affinity ranks highest Maruti at 6.07% . Very Strong. Score DMDB 61.99% | Fanbase 47.07%

Monali Thakur — asian artist from IN.

Monali Thakur, born on November 3, 1985, in Kolkata, India, is a Bollywood actress, singer, and television personality. She made her musical debut at the age…

Monali Thakur

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bc9-b670-003c-8ce3-a0369fe50396

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Genres

asianfilmimodern bollywoodbollywood

Influential: 61.99% Fanbase: 47.07% Trending: 69.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 6.07% • Very Strong

As of 2025-09-09

2,943,643

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.99% | Fanbase 47.07% | Trending 69.46% | CAREER STAGE: MAINSTREAM

Biography

Monali Thakur, born on November 3, 1985, in Kolkata, India, is a Bollywood actress, singer, and television personality. She made her musical debut at the age of 13 with the song "Choi Choi Choi Tipi Tipi" in the 1999 film Chena Achena, winning the "Best Playback Singer Award" at the Anandalok Awards the following year. Thakur gained further recognition by participating in the second season of Indian Idol from 2005 to 2006 and later contributing to Bollywood soundtracks, receiving accolades such as the Filmfare Award for "Best Female Playback Singer" in 2014 and the National Film Award for Best Female Playback Singer in 2016.

Throughout her career, Thakur has delivered notable Bollywood hits like "Zara Zara Touch Me" from the film Race and "Moh Moh Ke Dhaage" from Dum Laga Ke Haisha, earning nominations and awards for her vocal performances. Her contributions to Bollywood soundtracks, including the popular songs "Cham Cham" from Baaghi and "Badrinath Ki Dulhania" from the film of the same name, have solidified her reputation in the industry. "Badrinath Ki Dulhania" even achieved commercial success, reaching Number 25 on the Top 25 Singles - India chart in 2023.

Report Date: 2025-09-09

Monali Thakur maintains consistent pull among 18-24 & 25-34 audiences across INDIA, PAKISTAN, BANGLADESH. The audience leans heavily male (56%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,900,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Maruti, Selfiegram, Bajaj makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Monali Thakur score 3.43% — Very Strong bucket.

Brand: MarutiBrand: SelfiegramBrand: Bajaj

Followers:2,943,643

Engagements:100,906

Rate:3.4%

Posts:1,375

Avg Likes:100,283

Avg Comments:295

Avg Views:1,900,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,943,643 · Engagements 100,906 · Rate 3.4% Posts 1,375 · Views 1,900,000 · Avg Likes 100,283 · Avg Comments 295 · Avg Views 1,900,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 23% 13-17: 6% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (23%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	INDIA (96%) PAKISTAN (2%) BANGLADESH (2%) UNITED STATES (1%) CHINA (1%)	Top regions: INDIA (96%), PAKISTAN (2%), BANGLADESH (2%)
Platform Engagement	Instagram: 21,733 avg likes/post · Tiktok: 1,900,000 avg views/post	Best reach: Tiktok 1,900,000 avg views; best engagement: Tiktok 78,550 avg likes

Top Brand Affinities

Maruti

Score: 6.07

Selfiegram

Score: 5.36

Bajaj

Score: 4.04

Snapseed

Score: 3.72

Mahindra

Score: 3.35

musical.ly

Score: 3.26

MTV

Score: 2.57

National Geographic

Score: 2.47

Travelgram

Score: 2.35

KFC

Score: 2.31

Gymshark

Score: 2.14

KTM

Score: 2.06

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Top Brand Affinities

Brand	Category	Score
Maruti		6.07
Selfiegram		5.36
Bajaj		4.04
Snapseed		3.72
Mahindra		3.35
musical.ly		3.26
MTV		2.57
National Geographic		2.47
Travelgram		2.35
KFC		2.31
Gymshark		2.14
KTM		2.06
Geocaching		1.98
Nokia		1.90
Xiaomi		1.81
Hyundai		1.71
Nikon		1.70
Beats Electronics		1.67
FashionNova		1.61
Pizza Lover		1.52
Canon		1.35
Ray-Ban		1.23
BBC		1.18
Sony		1.15
Adobe		1.15
H&M		1.05
Vogue		1.05
Harley-Davidson		1.01
Marvel Entertainment		0.98
Coca-Cola		0.96
WWE		0.95
Puma		0.94
The Olympic Games		0.93
Yamaha		0.89
Rolex		0.88
Maybelline		0.85
Suzuki		0.85
SheInside		0.84
Levi's		0.81
SoundCloud		0.81
Lamborghini		0.79
Zara		0.77
Apple		0.76
FIFA		0.74
Red Bull		0.72
Chevrolet		0.71
HBO		0.67
Samsung Group		0.62
Marvel		0.58
Honda		0.57