Mon Laferte Brand Affinity ranks highest Movistar at 25.46% . Very Strong. Score DMDB 72.35% | Fanbase 66.06%

Mon Laferte — pop artist from CL.

As a singer-songwriter and visual artist, [Artist Name] has been creating music and art since [Year]. With a unique blend of folk and pop influences, [Artist…

Mon Laferte

Superstar

Country: CL | Gender: female | Artist ID: 11e81bcd-6922-4804-bb2d-a0369fe50396

Find Artist

Genres

poplatin poppopalternativelatin alternativeindie rocklatinlatin

Influential: 72.35% Fanbase: 66.06% Trending: 75.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 25.46% • Very Strong

As of 2025-09-09

16,136,074

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.35% | Fanbase 66.06% | Trending 75.49% | CAREER STAGE: SUPERSTAR

Biography

As a singer-songwriter and visual artist, [Artist Name] has been creating music and art since [Year]. With a unique blend of folk and pop influences, [Artist Name] has released several albums and exhibited her artwork in galleries around the world. Known for her introspective lyrics and distinctive visual style, [Artist Name] continues to captivate audiences with her creative talents.

Report Date: 2025-09-09

Mon Laferte is already in the conversation with 18-24 & 25-34 audiences in MEXICO, PERU, ARGENTINA. The audience is heavily female (58%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (483,582 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Movistar, Monster High, Cafecito points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mon Laferte score 0.96% — Low bucket.

Brand: MovistarBrand: Monster HighBrand: Cafecito

Followers:16,136,074

Engagements:155,203

Rate:1.0%

Posts:6,939

Avg Likes:147,774

Avg Comments:2,061

Avg Views:869,782

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,136,074 · Engagements 155,203 · Rate 1.0% Posts 6,939 · Views 869,782 · Avg Likes 147,774 · Avg Comments 2,061 · Avg Views 869,782	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 35-44: 8% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	MEXICO (31%) PERU (14%) ARGENTINA (9%) CHILE (9%) ECUADOR (7%)	Top regions: MEXICO (31%), PERU (14%), ARGENTINA (9%)
Platform Engagement	Instagram: 84,441 avg likes/post · Tiktok: 386,200 avg views/post · Youtube: 483,582 avg views/post	Best reach: Youtube 483,582 avg views; best engagement: Instagram 84,441 avg likes

Top Brand Affinities

Movistar

Score: 25.46

Monster High

Score: 12.11

Cafecito

Score: 9.47

Suavecito

Score: 9.24

LATAM

Score: 8.64

Lollapalooza

Score: 6.92

VidaSana

Score: 5.92

Comedy Central

Score: 5.79

Hot Topic

Score: 5.42

Kodak

Score: 3.82

OLD NAVY

Score: 3.37

Urban Outfitters

Score: 2.59

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Top Brand Affinities

Brand	Category	Score
Movistar		25.46
Monster High		12.11
Cafecito		9.47
Suavecito		9.24
LATAM		8.64
Lollapalooza		6.92
VidaSana		5.92
Comedy Central		5.79
Hot Topic		5.42
Kodak		3.82
OLD NAVY		3.37
Urban Outfitters		2.59
Matrix		2.39
MTV		2.27
Spotify Music		2.18
Nickelodeon		2.15
Huawei		1.70
Fujifilm		1.54
Warner Bros		1.39
Pepsi		1.39
Pokemon Go		1.33
L'Oréal Paris		1.32
shein		1.31
Coca-Cola		1.31
Coachella		1.30
Target		1.30
DC Entertainment		1.30
Calvin Klein		1.27
Heineken		1.24
Forever 21		1.22
Urban Decay Cosmetics		1.21
SheInside		1.16
Netflix		1.15
musical.ly		1.14
Star Wars		1.12
Nintendo		1.08
Pixar		1.08
Marvel		1.07
Puma		1.00
Mitsubishi		0.99
Converse		0.98
Pokemon		0.93
Prada		0.89
Nikon		0.88
MAC Cosmetics		0.87
Polaroid		0.87
Vans		0.86
Airbnb		0.86
Walt Disney		0.85
Pandora		0.84