MOMOLAND Brand Affinity ranks highest GENTLE MONSTER at 10.75% . Very Strong. Score DMDB 63.29% | Fanbase 59.52%

MOMOLAND — pop artist from KR.

Momoland, a South Korean girl group, was formed by MLD Entertainment through the 2016 reality show Finding Momoland. The original members included Hyebin,…

MOMOLAND

Recognizable

Country: KR | Gender: female | Artist ID: 11e81bc0-9ba1-b7a4-ab6d-a0369fe50396

Find Artist

Genres

popk-popk-pop girl grouppopasian pop

Influential: 63.29% Fanbase: 59.52% Trending: 65.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 10.75% • Very Strong

As of 2025-09-09

4,591,914

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.29% | Fanbase 59.52% | Trending 65.18% | CAREER STAGE: MAINSTREAM

Biography

Momoland, a South Korean girl group, was formed by MLD Entertainment through the 2016 reality show Finding Momoland. The original members included Hyebin, Yeonwoo, Jane, Nayun, JooE, Ahin, and Nancy, with Daisy and Taeha joining in 2017. Taeha, Yeonwoo, and Daisy departed in subsequent years, leading to the group's disbandment on February 14, 2023.

Report Date: 2025-09-09

MOMOLAND indexes high with fans in the 18-24 range in PHILIPPINES, VIETNAM, INDONESIA. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,089,200 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Dota 2, Jollibee, making streetwear, music platforms, and lifestyle products a natural test bed. Choose MOMOLAND when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MOMOLAND score 1.33% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Dota 2Brand: Jollibee

Followers:4,591,914

Engagements:61,292

Rate:1.3%

Posts:3,053

Avg Likes:56,325

Avg Comments:2,157

Avg Views:1,090,345

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,591,914 · Engagements 61,292 · Rate 1.3% Posts 3,053 · Views 1,090,345 · Avg Likes 56,325 · Avg Comments 2,157 · Avg Views 1,090,345	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 21% 13-17: 14% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (21%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	PHILIPPINES (30%) VIETNAM (10%) INDONESIA (9%) BRAZIL (5%) UNITED STATES (5%)	Top regions: PHILIPPINES (30%), VIETNAM (10%), INDONESIA (9%)
Platform Engagement	Instagram: 19,632 avg likes/post · Tiktok: 1,089,200 avg views/post · Youtube: 1,145 avg views/post	Best reach: Tiktok 1,089,200 avg views; best engagement: Tiktok 36,550 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 10.75

Dota 2

Score: 4.67

Jollibee

Score: 4.59

Selfiegram

Score: 4.37

Tiffany

Score: 4.10

Guess

Score: 2.95

Victoria's Secret

Score: 2.43

Coachella

Score: 2.42

Dr. Martens

Score: 2.16

Sprite

Score: 2.07

Bershka

Score: 2.03

Tiffany & Co

Score: 2.01

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		10.75
Dota 2		4.67
Jollibee		4.59
Selfiegram		4.37
Tiffany		4.10
Guess		2.95
Victoria's Secret		2.43
Coachella		2.42
Dr. Martens		2.16
Sprite		2.07
Bershka		2.03
Tiffany & Co		2.01
shein		1.90
Vogue		1.79
League of Legends		1.78
Adobe		1.73
Huawei		1.66
Versace		1.64
Pepsi		1.53
SheInside		1.49
KFC		1.49
Lush		1.42
Los Angeles Lakers		1.40
GIVENCHY		1.39
Converse		1.30
Pokemon		1.24
FIFA		1.23
Starbucks		1.22
UNIQLO		1.22
Chanel		1.17
Microsoft		1.17
Forever 21		1.17
Cartier		1.16
Balenciaga		1.15
Rolex		1.10
Pokemon Go		1.08
CBS		1.08
Polaroid		1.07
New Balance		1.07
Walt Disney		1.03
Reebok		1.02
Puma		0.98
National Geographic		0.97
Christian Dior		0.96
McDonald's		0.94
KTM		0.90
Marvel		0.86
Universal		0.85
Spotify Music		0.84
Vans		0.84