Молодой Платон Brand Affinity ranks highest TsUM at 52.03% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Молодой Платон — hip-hop & rap artist from UA.

Krush2u is a Russian music artist known for their eclectic blend of electronic and experimental sounds. With a career spanning over a decade, Krush2u has…

Молодой Платон

Established

Country: UA | Gender: male | Artist ID: e622437c-ffce-11e9-861e-549f35161576

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Genres

hip-hop & raphip-hop/raprussian hip hoprussian drillcontemporary hip hophip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

TsUM • 52.03% • Very Strong

As of 2025-09-09

785,678

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

Krush2u is a Russian music artist known for their eclectic blend of electronic and experimental sounds. With a career spanning over a decade, Krush2u has released several albums and singles, gaining a following for their unique approach to music production. Their work often incorporates elements of various genres, showcasing a diverse range of influences.

Establishing themselves as a prominent figure in the Russian music scene, Krush2u continues to push boundaries and explore new sonic territories. Their innovative sound and artistic vision have garnered critical acclaim and a dedicated fan base, solidifying their place as a respected and influential musician in the industry.

Report Date: 2025-09-09

Молодой Платон engages 18-24 & 25-34 audiences with repeatable results in RUSSIA, UKRAINE, UNITED STATES. The fan base skews heavily male (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (761,900 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around TsUM, Napapijri, Aeroflot, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Молодой Платон score 9.97% — Very Strong bucket.

Brand: TsUMBrand: NapapijriBrand: Aeroflot

Followers:785,678

Engagements:78,310

Rate:10.0%

Posts:947

Avg Likes:62,864

Avg Comments:663

Avg Views:787,407

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 785,678 · Engagements 78,310 · Rate 10.0% Posts 947 · Views 787,407 · Avg Likes 62,864 · Avg Comments 663 · Avg Views 787,407	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 21% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (21%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	RUSSIA (62%) UKRAINE (15%) UNITED STATES (7%) SAUDI ARABIA (4%) BELARUS (3%)	Top regions: RUSSIA (62%), UKRAINE (15%), UNITED STATES (7%)
Platform Engagement	Instagram: 10,286 avg likes/post · Tiktok: 761,900 avg views/post · Youtube: 25,507 avg views/post	Best reach: Tiktok 761,900 avg views; best engagement: Tiktok 51,650 avg likes

Top Brand Affinities

TsUM

Score: 52.03

Napapijri

Score: 19.05

Aeroflot

Score: 16.00

Stone Island

Score: 15.44

Palm Angels

Score: 14.73

Lay's

Score: 9.26

Maison Margiela

Score: 7.38

Fanta

Score: 7.10

BRABUS

Score: 6.97

Counter-Strike

Score: 6.28

JACQUEMUS

Score: 6.07

Clash Royale

Score: 6.04

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Top Brand Affinities

Brand	Category	Score
TsUM		52.03
Napapijri		19.05
Aeroflot		16.00
Stone Island		15.44
Palm Angels		14.73
Lay's		9.26
Maison Margiela		7.38
Fanta		7.10
BRABUS		6.97
Counter-Strike		6.28
JACQUEMUS		6.07
Clash Royale		6.04
Dota 2		5.73
Pull&Bear		4.63
The North Face		4.43
Beats Electronics		4.42
Skechers		3.94
Supreme		3.50
SoundCloud		3.49
Stradivarius		3.20
Polo Ralph Lauren		3.10
Stüssy		2.66
Burger King		2.49
Monster Beverage		2.42
Bershka		2.38
UFC		2.34
Puma		2.26
Balenciaga		2.22
Cadillac		2.14
Gucci		2.08
Yves Saint Laurent		2.01
Tommy Hilfiger		1.94
Vans		1.91
Reebok		1.90
Nike		1.87
Burberry		1.84
Grand Theft Auto		1.84
ASOS		1.80
Adidas		1.79
Cartier		1.66
KFC		1.60
FIFA		1.59
Sneakerhead		1.58
New Balance		1.47
BMW		1.44
Versace		1.43
Pepsi		1.41
GIVENCHY		1.29
Porsche		1.26
Mercedes-Benz		1.26