Molly Sandén

Molly Sandén

Country: SE | Gender: female

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Influential: 50.11% Fanbase: 33.82% Trending: 58.25%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Chiquelle • 242.63% • Very Strong

As of 2025-08-10

888,008

Social Media Followers

As of 2025-08-10

00:00:00

Hours Airplay

Updated 2025-10-03 15:21:43 UTC

Genres

poppopswedish popswedish idol popmainstream popeuropeaneuropop

Scores

Score: DMDB 50.10% | Fanbase 33.80% | Trending 58.30% | CAREER STAGE: MID_LEVEL

Biography

With over a billion streams, sold-out tours, multiple platinum-certified singles and albums, and prestigious awards – including three Grammis – Molly Sandén is undeniably one of Sweden's most prominent artists and songwriters. Last year marked the beginning of a new era for Sandén, as she experienced one of her most successful years to date. She released three platinum-selling singles, including "Slutet av Sommarn," which also became one of the most played songs on P3. In September, she collaborated with Victor Leksell on "Lost and found," which debuted at #1 on Spotify's Top 50 and held the top spot for eight consecutive weeks, accumulating over 20 million streams to date.

In January, she premiered her latest single, "Tur i oturen," at the P3 Guld gala, where she was nominated in three categories. Looking ahead, she is gearing up for her only performance in Sweden in 2025 at the Way Out West festival this summer.
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Molly Sandén Marketing Affinity & Brand Fit Data

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Report Date: 2025-08-10

Molly Sandén keeps 18-24 & 25-34 audiences engaged throughout SWEDEN, UNITED STATES, UNITED KINGDOM. The composition is female-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 226,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Chiquelle, Nelly.com, Tele2 supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Molly Sandén score 1.75% — Moderate bucket.
Brand: ChiquelleBrand: Nelly.comBrand: Tele2
Followers:888,008
Engagements:15,524
Rate:1.7%
Posts:1,730
Views:238,277
Avg Likes:14,860
Avg Comments:187
Avg Views:238,277

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 888,008 · Engagements 15,524 · Rate 1.7%
Posts 1,730 · Views 238,277 · Avg Likes 14,860 · Avg Comments 187 · Avg Views 238,277 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 35%
35-44: 13%
45-64: 6%
 Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split Female: 52%
Male: 48%
Non-binary/Other: 0% 		Skews female (52%)
Top Countries SWEDEN (25%)
UNITED STATES (18%)
UNITED KINGDOM (6%)
BRAZIL (5%)
CANADA (3%)
 Top regions: SWEDEN (25%), UNITED STATES (18%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 7,742 avg likes/post · Tiktok: 226,600 avg views/post · Youtube: 11,677 avg views/post Best reach: Tiktok 226,600 avg views; best engagement: Instagram 7,742 avg likes

Top Brand Affinities

Chiquelle
Apparel & Fashion
Score: 242.63
Nelly.com
Apparel & Fashion
Score: 154.51
Tele2
Telecom & Internet Services
Score: 78.79
Swedbank
Finance, Banking & Insurance
Score: 62.58
Ericsson
Technology
Score: 47.29
Twistshake
Baby, Kids & Maternity
Score: 43.62
Gant
Apparel & Fashion
Score: 29.64
Nakd
Food & Snacks
Score: 21.69
Rituals
Beauty & Personal Care
Score: 17.91
Zalando
Apparel & Fashion
Score: 14.69
H&M Home
Home & Living
Score: 12.71
Acne Studios
Apparel & Fashion
Score: 9.31
Top Brand Affinities
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Brand Category Score
Chiquelle Apparel & Fashion 242.63
Nelly.com Apparel & Fashion 154.51
Tele2 Telecom & Internet Services 78.79
Swedbank Finance, Banking & Insurance 62.58
Ericsson Technology 47.29
Twistshake Baby, Kids & Maternity 43.62
Gant Apparel & Fashion 29.64
Nakd Food & Snacks 21.69
Rituals Beauty & Personal Care 17.91
Zalando Apparel & Fashion 14.69
H&M Home Home & Living 12.71
Acne Studios Apparel & Fashion 9.31
The Body Shop Beauty & Personal Care 6.87
Volvo Automotive 6.11
Scania Automotive 5.93
Carlsberg Alcoholic Beverages 5.93
boohoo Apparel & Fashion 5.75
Pilsner Urquell Alcoholic Beverages 4.28
Aperol Alcoholic Beverages 4.26
IKEA Home & Furniture 3.77
Daniel Wellington Jewelry & Watches 3.55
ASOS Apparel & Fashion 3.46
Dyson Home & Living 3.37
Lollapalooza Entertainment 3.35
ASICS Apparel & Fashion 3.19
Marc Jacobs Apparel & Fashion 2.51
Baileys Beverages 2.47
H&M Apparel & Fashion 2.35
Dr. Martens Apparel & Fashion 2.24
Philips Consumer Electronics 2.19
Michael Kors Apparel & Fashion 2.14
Geocaching Sports & Outdoors 2.12
Pepsi Beverages 1.98
LEGOLAND Toys & Games 1.94
Spotify Music Entertainment & Media 1.92
Gymshark Apparel & Fashion 1.84
New Balance Footwear 1.81
Calvin Klein Apparel & Fashion 1.80
Tinder Technology 1.79
Chanel Luxury & Designer 1.75
Jaguar Automotive 1.74
Pic Collage Software, Apps & SaaS 1.69
Hermès Luxury & Designer 1.45
Yves Saint Laurent Apparel & Fashion 1.45
Louis Vuitton Luxury & Designer 1.38
Vogue Apparel & Fashion 1.33
Versace Apparel & Fashion 1.33
Oakley Apparel & Fashion 1.30
Lush Beauty & Personal Care 1.29
Polo Ralph Lauren Apparel & Fashion 1.27

Official Profiles

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Artist: Molly Sandén

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Molly Sandén today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-05-27)

Total: 1,268,669

PLATFORM TOTAL %
Spotify Spotify 1,268,669 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 13:09:59 Konfetti NRK P3 Steigen, NO 185
2025-08-22 13:03:42 Trophy YLE X3M Helsinki, FI 187
2025-08-22 13:01:31 Lost and found Mix Megapol Göteborg, SE 179
2025-08-22 12:40:37 Lost and found Radio Topp 40 Sverige Stockholm, SE 180
2025-08-22 12:20:44 Konfetti The Beat Oslo, NO 186
2025-08-22 12:17:45 Tur i oturen Rix FM Stockholm, SE 165
2025-08-22 11:50:45 Tur i oturen Radio Topp 40 Sverige Stockholm, SE 164
2025-08-22 11:46:29 Sand Mix Megapol Göteborg, SE 175
2025-08-22 11:33:22 Det bästa kanske inte hänt än P3 Stockholm, SE 203
2025-08-22 11:24:04 Vi ska aldrig gå hem NRJ Sweden Stockholm, SE 193

Popularity (2025-10-02)

Platform%
No data.
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