Molly Lewis

Molly Lewis — alternative artist from FR.

Molly Lewis is a unique and ethereal presence in today's music scene, with compositions that transport listeners to distant dreamscapes rather than tangible…

Influence: 45.31% Fanbase: 11.33% Trending: 62.29% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 48.36% • Very Strong

As of 2025-09-10

40,150

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:50:38 UTC

Genres

alternativealternative

Biography

Molly Lewis is a unique and ethereal presence in today's music scene, with compositions that transport listeners to distant dreamscapes rather than tangible locations on a map. Her trademark whistle, reminiscent of Yma Sumac, has been featured in a wide range of musical genres, from Schumann lieder to noir lounge.

Her debut EPs, "The Forgotten Edge" and "Mirage," produced by Tom Brenneck, received critical acclaim and established Lewis as a rising star in the industry. Now, Lewis and Brenneck have collaborated once again for her upcoming debut full-length album, "On The Lips," featuring a diverse array of acclaimed musicians like Nick Hakim, Rogê, and members of Badbadnotgood. The album is set to be released on February 16th, 2024, via Jagjaguwar Records.

Top Brand Affinities

Report Date: 2025-09-10

Molly Lewis cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, FRANCE. A heavily male (68%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 26,057 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Mixcloud, Hasselblad, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Molly Lewis score 5.20% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Hasselblad

Followers:40,150

Engagements:2,086

Rate:5.2%

Posts:438

Avg Likes:2,048

Avg Comments:75

Avg Views:26,057

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,150 · Engagements 2,086 · Rate 5.2% Posts 438 · Views 26,057 · Avg Likes 2,048 · Avg Comments 75 · Avg Views 26,057	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 34% 35-44: 16% 45-64: 13%	Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (35%) CANADA (9%) FRANCE (9%) UNITED KINGDOM (4%) BRAZIL (3%)	Top regions: UNITED STATES (35%), CANADA (9%), FRANCE (9%)
Platform Engagement	Instagram: 1,346 avg likes/post · Youtube: 26,057 avg views/post	Best reach: Youtube 26,057 avg views; best engagement: Instagram 1,346 avg likes

Top Brand Affinities

MOOG

Score: 48.36

Mixcloud

Score: 17.32

Hasselblad

Score: 13.53

Ableton

Score: 12.54

Jean Paul Gaultier

Score: 10.76

Acne Studios

Score: 10.04

Kodak

Score: 9.55

Vivienne Westwood

Score: 8.86

Marni

Score: 8.17

Pro Tools

Score: 7.99

JACQUEMUS

Score: 7.69

Amazon Music

Score: 7.64

Brand	Category	Score
MOOG		48.36
Mixcloud		17.32
Hasselblad		13.53
Ableton		12.54
Jean Paul Gaultier		10.76
Acne Studios		10.04
Kodak		9.55
Vivienne Westwood		8.86
Marni		8.17
Pro Tools		7.99
JACQUEMUS		7.69
Amazon Music		7.64
Coachella		7.20
Glossier		6.99
Kickstarter		6.87
Spotify Music		6.34
Maison Margiela		6.16
Miu Miu		5.73
Polaroid		5.68
Oculus		4.91
Paramount Pictures		4.72
Leica		4.56
Loewe		4.55
Fujifilm		4.49
SoundCloud		4.48
Alexander McQueen		4.38
Tinder		4.16
Urban Outfitters		4.12
Showtime		4.05
Coors		4.01
Hurley		4.00
Dr. Martens		3.98
Airbnb		3.42
Vogue		3.28
Lollapalooza		3.22
Olympus		3.09
Nickelodeon		3.04
Mulberry		2.95
Warner Bros		2.77
Emporium		2.68
Carhartt		2.54
Garnier		2.50
Pixar		2.46
MTV		2.41
Yves Saint Laurent		2.34
Sunnies Studios		2.31
Beats Electronics		2.19
Paypal		2.19
Guinness		2.14
Pantone Inc		2.11