Molly Hammar

Molly Hammar — pop artist from SE.

Swedish artist Molly Hammar, known for her platinum and gold singles, gained global recognition with her track "Deep Down," featured in the film "The Abyss."…

Influence: 43.11% Fanbase: 10.98% Trending: 59.18% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

M O C K B E R G • 308.48% • Very Strong

As of 2025-09-08

188,769

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:27 UTC

Genres

poppopswedish popswedish idol popmainstream pop

Biography

Swedish artist Molly Hammar, known for her platinum and gold singles, gained global recognition with her track "Deep Down," featured in the film "The Abyss." In addition to winning "Breakthrough of the Year" at Rockbjörnen in 2020, she garnered acclaim for her rendition of "Ingen annan rör mig som du" on the show “Så mycket bättre.” With hits like "All My Friends" and "Fight Like A Girl," Molly's upcoming solo project in Swedish includes the single "I Fönstret På Andra Sidan Gatan." Having also starred as the Swedish Nala in 'The Lion King,' she maintains her momentum with over 90 million Spotify streams and new releases in 2024.

Top Brand Affinities

Report Date: 2025-09-08

Molly Hammar performs best with fans in the 25-34 range, concentrated in SWEDEN, UNITED STATES, BRAZIL. Audience composition is male-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 8,249 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward M O C K B E R G, Nelly.com, Chiquelle, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Molly Hammar is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Molly Hammar score 3.31% — Very Strong bucket.

Brand: M O C K B E R GBrand: Nelly.comBrand: Chiquelle

Followers:188,769

Engagements:6,241

Rate:3.3%

Posts:3,536

Avg Likes:6,217

Avg Comments:72

Avg Views:8,481

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 188,769 · Engagements 6,241 · Rate 3.3% Posts 3,536 · Views 8,481 · Avg Likes 6,217 · Avg Comments 72 · Avg Views 8,481	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 29% 35-44: 17% 45-64: 17%	Largest: 25-34 (33%); next: 18-24 (29%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	SWEDEN (30%) UNITED STATES (10%) BRAZIL (7%) FRANCE (5%) ITALY (4%)	Top regions: SWEDEN (30%), UNITED STATES (10%), BRAZIL (7%)
Platform Engagement	Instagram: 5,864 avg likes/post · Tiktok: 8,249 avg views/post · Youtube: 232 avg views/post	Best reach: Tiktok 8,249 avg views; best engagement: Instagram 5,864 avg likes

Top Brand Affinities

M O C K B E R G

Score: 308.48

Nelly.com

Score: 215.84

Chiquelle

Score: 156.92

Tele2

Score: 153.23

Ericsson

Score: 86.58

Nakd

Score: 50.02

Twistshake

Score: 39.82

Gant

Score: 24.92

Acne Studios

Score: 19.05

Rituals

Score: 18.18

H&M Home

Score: 15.16

Zalando

Score: 10.69

Brand	Category	Score
M O C K B E R G		308.48
Nelly.com		215.84
Chiquelle		156.92
Tele2		153.23
Ericsson		86.58
Nakd		50.02
Twistshake		39.82
Gant		24.92
Acne Studios		19.05
Rituals		18.18
H&M Home		15.16
Zalando		10.69
Carlsberg		10.01
Pilsner Urquell		8.32
Hummer		8.03
ASOS		7.10
Lollapalooza		6.75
Aperol		6.03
boohoo		5.75
H&M		5.72
Spotify Music		5.27
Husqvarna Motorcycles		4.99
Baileys		4.17
Marc Jacobs		3.92
Daniel Wellington		3.78
Harrods		3.70
Volvo		3.69
Colgate		3.16
Olaplex		2.96
Tinder		2.95
IKEA		2.73
Levi's		2.63
Primark		2.39
Gymshark		2.32
Dr. Martens		2.29
Pepsi		2.26
Fendi		2.25
ASICS		2.24
Tomorrowland		2.23
Skoda		2.22
Calvin Klein		2.18
Yves Saint Laurent		2.17
Zara		2.10
Lancôme		2.04
SoundCloud		2.00
Versace		1.99
Ray-Ban		1.88
Prada		1.84
LEGOLAND		1.82
Beats Electronics		1.80