Molly Burch

Molly Burch — pop artist from US.

Molly Burch, an indie pop artist with a penchant for vintage influences like girl groups and '80s pop, made waves with her debut album Please Be Mine in 2017,…

Influence: 52.69% Fanbase: 27.54% Trending: 65.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 30.66% • Very Strong

As of 2025-09-09

58,125

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:30 UTC

Genres

popindie popart poppopalternativeindie rockalternativefolk & traditionalindie folk

Biography

Molly Burch, an indie pop artist with a penchant for vintage influences like girl groups and '80s pop, made waves with her debut album Please Be Mine in 2017, exploring themes of infatuation and despair. Raised in Los Angeles by entertainment industry parents, Burch drew inspiration from classic vocalists like Billie Holiday and Nina Simone, eventually pursuing a music career after studying jazz vocal performance in college. Her recent albums, including 2021's Romantic Images and 2023's Daydreamer, showcase a shift towards a more polished pop sound, with the latter album drawing from Burch's teenage diaries for introspective songwriting.

Burch's musical journey continued with releases like 2018's First Flower and The Molly Burch Christmas Album in 2019, showcasing her evolution as an artist. Collaborating with bands like Tennis and Wild Nothing, Burch's sound evolved towards a more confident and dance-oriented direction. Her latest album, Daydreamer, produced by Jack Tatum of Wild Nothing, reflects on her adolescent experiences and personal growth, marking a significant chapter in her career as she embarked on a U.S tour from Austin to Los Angeles.

Top Brand Affinities

Report Date: 2025-09-09

Molly Burch cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, MEXICO. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 4,255 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with MOOG, Warby Parker, Glossier, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Molly Burch score 1.28% — Moderate bucket.

Brand: MOOGBrand: Warby ParkerBrand: Glossier

Followers:58,125

Engagements:745

Rate:1.3%

Posts:2,352

Avg Likes:727

Avg Comments:20

Avg Views:8,398

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,125 · Engagements 745 · Rate 1.3% Posts 2,352 · Views 8,398 · Avg Likes 727 · Avg Comments 20 · Avg Views 8,398	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 10% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (35%) BRAZIL (8%) MEXICO (7%) CANADA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (35%), BRAZIL (8%), MEXICO (7%)
Platform Engagement	Instagram: 301 avg likes/post · Tiktok: 4,255 avg views/post · Youtube: 4,143 avg views/post	Best reach: Tiktok 4,255 avg views; best engagement: Tiktok 336 avg likes

Top Brand Affinities

MOOG

Score: 30.66

Warby Parker

Score: 18.43

Glossier

Score: 14.97

bonappetitmag

Score: 14.34

Madewell

Score: 14.21

HBO Max

Score: 10.96

Paramount Pictures

Score: 8.82

Amazon Music

Score: 8.60

Kodak

Score: 8.50

Ableton

Score: 7.86

Spotify Music

Score: 7.83

Kickstarter

Score: 7.06

Brand	Category	Score
MOOG		30.66
Warby Parker		18.43
Glossier		14.97
bonappetitmag		14.34
Madewell		14.21
HBO Max		10.96
Paramount Pictures		8.82
Amazon Music		8.60
Kodak		8.50
Ableton		7.86
Spotify Music		7.83
Kickstarter		7.06
Free People		6.17
Lollapalooza		5.67
Anthropologie		5.66
Polaroid		5.58
Coachella		5.10
Fujifilm		4.94
Taco Bell		4.56
Verizon		4.32
Showtime		4.32
SoundCloud		4.31
Margaritaville		4.19
Coors		4.01
Dr. Martens		4.01
Airbnb		3.98
Nixon		3.97
Tinder		3.90
Urban Outfitters		3.82
Hurley		3.80
Leica		3.62
Carhartt		3.45
Gatorade		3.16
Columbia Pictures		3.01
Comedy Central		2.99
Nickelodeon		2.98
Aperol		2.74
NBC		2.69
MTV		2.54
Emporium		2.54
Sunnies Studios		2.53
Pixar		2.50
Cadillac		2.44
Budweiser		2.43
Warner Bros		2.38
Guinness		2.34
Target		2.07
Sprite		2.04
Pantone Inc		1.99
Costco		1.94