Molejo

Molejo — pop artist from BR.

O Grupo Molejo, conhecido por sucessos como "Caçamba" e "Brincadeira de Criança" nos anos 90, tem se dedicado à modernização de sua música e à colaboração com…

Influence: 51.40% Fanbase: 38.17% Trending: 58.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 47.81% • Very Strong

As of 2025-09-08

1,415,563

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:18 UTC

Genres

poppopasian poplatinpagodeaxelatinother latin musicsamba

Biography

O Grupo Molejo, conhecido por sucessos como "Caçamba" e "Brincadeira de Criança" nos anos 90, tem se dedicado à modernização de sua música e à colaboração com jovens compositores. Seu projeto mais recente, "Molejo Club", lançado em 2016, é o primeiro álbum de inéditas desde 2014. O grupo atualmente promove a faixa "Expectativa Realidade", com participação de Thiaguinho, do áudiovisual "Paparico do Molejo".

Com um repertório de hits como "Dança da Vassoura" e "Cilada", o Grupo Molejo tem evoluído seu som e abraçado a energia de novos talentos em sua música. O álbum "Molejo Club", com dezesseis faixas, marca uma nova etapa na carreira do sexteto, seguindo o CD e DVD ao vivo "25 Anos - #obaileesemparar". Atualmente, o grupo está focado na divulgação de "Expectativa Realidade", com participação de Thiaguinho, no audiovisual "Paparico do Molejo".

Top Brand Affinities

Report Date: 2025-09-08

Molejo cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, PORTUGAL, UNITED STATES. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,511 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Brahma, Danone, Warner Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Molejo score 0.08% — Low bucket.

Brand: BrahmaBrand: DanoneBrand: Warner Music

Followers:1,415,563

Engagements:1,082

Rate:0.1%

Posts:4,169

Avg Likes:1,068

Avg Comments:45

Avg Views:7,251

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,415,563 · Engagements 1,082 · Rate 0.1% Posts 4,169 · Views 7,251 · Avg Likes 1,068 · Avg Comments 45 · Avg Views 7,251	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 28% 35-44: 19% 45-64: 7%	Largest: 25-34 (44%); next: 18-24 (28%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) CHINA (1%) JAPAN (1%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 774 avg likes/post · Tiktok: 1,740 avg views/post · Youtube: 5,511 avg views/post	Best reach: Youtube 5,511 avg views; best engagement: Instagram 774 avg likes

Top Brand Affinities

Brahma

Score: 47.81

Danone

Score: 27.27

Warner Music

Score: 26.78

Ambev

Score: 23.52

Itaipava

Score: 19.07

Rapha

Score: 11.84

Banco Bradesco

Score: 9.91

Xerox

Score: 9.83

Riachuelo

Score: 9.77

Boticario

Score: 9.29

Amstel

Score: 8.98

Sarar

Score: 7.83

Brand	Category	Score
Brahma		47.81
Danone		27.27
Warner Music		26.78
Ambev		23.52
Itaipava		19.07
Rapha		11.84
Banco Bradesco		9.91
Xerox		9.83
Riachuelo		9.77
Boticario		9.29
Amstel		8.98
Sarar		7.83
Havaianas		6.93
Heineken		6.08
Eudora		5.92
Budweiser		5.30
Catupiry		5.17
Moda Praia		3.92
Smirnoff		3.69
Avon		3.33
Lollapalooza		2.95
NBC		2.71
Carrefour		2.13
UFC		1.91
Spotify Music		1.90
Jack Daniels		1.63
Renault		1.43
Red Bull		1.38
Nutella		1.32
Pandora		1.28
Oakley		1.26
Coca-Cola		1.20
NBA		1.14
musical.ly		1.11
FIFA		1.07
DC Entertainment		1.02
Pixar		1.00
Netflix		0.85
Levi's		0.85
Chevrolet		0.80
NFL		0.78
GoPro		0.78
McDonald's		0.64
PlayStation		0.62
Nintendo		0.57
Volkswagen		0.55
Honda		0.53
Lamborghini		0.52
Marvel Entertainment		0.51
Adidas		0.50