Genres
Scores
Biography
Following a breakout year in 2020, Molchat Doma faced a series of contrasting experiences, including forced relocation from Minsk to headlining major shows worldwide. Settling in Los Angeles, the trio crafted their fourth album, 'Belaya Polosa,' which explores themes of change, nostalgia for the '90s digital era, and a vibrant reinvention of their melancholic dancefloor anthems.
Molchat Doma stands out with 18-24 & 25-34 audiences across RUSSIA, UNITED STATES, BRAZIL. The profile is heavily male (70%), and content lands hardest on Tiktok, where posts average 8,965 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Trancefamily, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Molchat Doma a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,408,669 · Engagements 6,274 · Rate 0.4% Posts 926 · Views 14,594 · Avg Likes 6,192 · Avg Comments 86 · Avg Views 14,594 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 10% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (33%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
RUSSIA (18%) UNITED STATES (13%) BRAZIL (10%) UKRAINE (5%) POLAND (4%) |
Top regions: RUSSIA (18%), UNITED STATES (13%), BRAZIL (10%) |
| Platform Engagement | Instagram: 5,045 avg likes/post · Tiktok: 8,965 avg views/post · Youtube: 5,629 avg views/post | Best reach: Tiktok 8,965 avg views; best engagement: Instagram 5,045 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Trancefamily
Pioneer
Ableton
Kodak
Dr. Martens
Movistar
Resident Evil
Tomorrowland
The Witcher
SoundCloud
| Brand | Category | Score |
|---|---|---|
| MOOG | 20.95 | |
| Mixcloud | 16.17 | |
| Trancefamily | 12.30 | |
| Pioneer | 9.60 | |
| Ableton | 8.17 | |
| Kodak | 7.24 | |
| Dr. Martens | 6.08 | |
| Movistar | 5.20 | |
| Resident Evil | 5.15 | |
| Tomorrowland | 4.46 | |
| The Witcher | 4.45 | |
| SoundCloud | 4.22 | |
| Fallout | 4.20 | |
| Lollapalooza | 4.14 | |
| Fujifilm | 4.02 | |
| Mortal Kombat | 3.80 | |
| Columbia Pictures | 3.52 | |
| Polaroid | 3.41 | |
| Spotify Music | 3.32 | |
| Monster Beverage | 3.18 | |
| Warner Bros | 3.07 | |
| Olympus | 3.00 | |
| Tinder | 2.79 | |
| League of Legends | 2.66 | |
| Intel | 2.36 | |
| Pepsi | 2.36 | |
| MTV | 2.30 | |
| Coachella | 2.14 | |
| Showtime | 2.06 | |
| AMC | 2.00 | |
| Nintendo | 1.99 | |
| Vans | 1.93 | |
| Urban Decay Cosmetics | 1.87 | |
| Bershka | 1.65 | |
| Jaguar | 1.64 | |
| Call of Duty | 1.61 | |
| Chrysler | 1.51 | |
| Sony | 1.42 | |
| Beats Electronics | 1.41 | |
| Cadillac | 1.33 | |
| Star Wars | 1.33 | |
| Airbnb | 1.33 | |
| BBC | 1.30 | |
| Tesla Motors | 1.30 | |
| Paypal | 1.29 | |
| Nikon | 1.29 | |
| Adobe | 1.28 | |
| Activision Blizzard | 1.23 | |
| Yves Saint Laurent | 1.22 | |
| Balenciaga | 1.17 |
Official Profiles
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LoginArtist: Molchat Doma
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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