Mokyo

Mokyo — r&b, funk & soul artist from KR.

"La familia" is a heartfelt ode to the importance of family in Latin American culture. The song celebrates the bond and love shared within a family unit,…

Influence: 49.18% Fanbase: 28.47% Trending: 59.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 28.34% • Very Strong

As of 2025-09-09

213,687

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:41:56 UTC

Genres

r&b, funk & soulr&b/soulkorean r&bcontemporary r&basiank-indie

Biography

"La familia" is a heartfelt ode to the importance of family in Latin American culture. The song celebrates the bond and love shared within a family unit, highlighting the support and strength that comes from being together. With its vibrant rhythms and soulful lyrics, "La familia" serves as a reminder of the values of unity and connection that are deeply rooted in the Latin American community.

Top Brand Affinities

Report Date: 2025-09-09

Mokyo reaches 18-24 & 25-34 audiences concentrated in SOUTH KOREA, UNITED STATES, BRAZIL. The demographic tilt is heavily female (77%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 36,517 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to GENTLE MONSTER, Arc'teryx, Maison Margiela suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mokyo score 4.19% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Arc'teryxBrand: Maison Margiela

Followers:213,687

Engagements:8,963

Rate:4.2%

Posts:194

Avg Likes:8,673

Avg Comments:208

Avg Views:38,817

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 213,687 · Engagements 8,963 · Rate 4.2% Posts 194 · Views 38,817 · Avg Likes 8,673 · Avg Comments 208 · Avg Views 38,817	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	SOUTH KOREA (19%) UNITED STATES (19%) BRAZIL (6%) FRANCE (6%) CHINA (5%)	Top regions: SOUTH KOREA (19%), UNITED STATES (19%), BRAZIL (6%)
Platform Engagement	Instagram: 4,621 avg likes/post · Tiktok: 2,300 avg views/post · Youtube: 36,517 avg views/post	Best reach: Youtube 36,517 avg views; best engagement: Instagram 4,621 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 28.34

Arc'teryx

Score: 13.18

Maison Margiela

Score: 13.08

Stüssy

Score: 12.29

Style Nanda

Score: 9.81

Acne Studios

Score: 9.34

Stone Island

Score: 8.55

JACQUEMUS

Score: 7.59

Carhartt

Score: 5.63

Vivienne Westwood

Score: 5.44

Dr. Martens

Score: 5.33

Champion

Score: 5.29

Brand	Category	Score
GENTLE MONSTER		28.34
Arc'teryx		13.18
Maison Margiela		13.08
Stüssy		12.29
Style Nanda		9.81
Acne Studios		9.34
Stone Island		8.55
JACQUEMUS		7.59
Carhartt		5.63
Vivienne Westwood		5.44
Dr. Martens		5.33
Champion		5.29
Loewe		4.77
SoundCloud		4.72
Supreme		4.26
Miu Miu		3.88
Urban Outfitters		3.81
UNIQLO		3.37
Polo Ralph Lauren		3.03
Balenciaga		2.91
Converse		2.91
New Balance		2.87
Lollapalooza		2.86
Vans		2.83
Polaroid		2.77
Hyundai		2.75
Fila		2.71
Yves Saint Laurent		2.61
Fenty beauty		2.49
H&M		2.49
Topshop		2.44
Forever 21		2.26
Prada		2.07
Calvin Klein		2.02
ASOS		2.01
Lush		1.98
Burberry		1.96
Snoopy And The Peanuts Gang		1.92
Fujifilm		1.90
BBC		1.81
The North Face		1.78
Christian Dior		1.74
Fendi		1.72
Nike		1.68
Gucci		1.65
Coachella		1.63
Vogue		1.59
Louis Vuitton		1.57
Sephora		1.57
Spotify Music		1.52