Moji x Sboy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
350,175
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:39:49 UTC
Genres
Biography
Moji x Sboy maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, CANADA. The audience leans male-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Youtube with 390,975 avg views per post; Youtube functions as the community touchpoint. Affinity with Palm Angels, Accor Hotels, Havana Club makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 350,175 · Engagements 16,692 · Rate 4.8% Posts 115 · Views 410,375 · Avg Likes 16,126 · Avg Comments 510 · Avg Views 410,375 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 20% 13-17: 12% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (20%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
FRANCE (73%) BELGIUM (10%) CANADA (4%) SWITZERLAND (2%) MOROCCO (2%) |
Top regions: FRANCE (73%), BELGIUM (10%), CANADA (4%) |
| Platform Engagement | Instagram: 5,641 avg likes/post · Tiktok: 19,400 avg views/post · Youtube: 390,975 avg views/post | Best reach: Youtube 390,975 avg views; best engagement: Youtube 7,621 avg likes |
Top Brand Affinities
Palm Angels
Accor Hotels
Havana Club
Zalando
Marni
Maison Margiela
Jean Paul Gaultier
JACQUEMUS
Ellesse
Ricard
Nakd
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 29.18 | |
| Accor Hotels | 22.83 | |
| Havana Club | 19.41 | |
| Zalando | 18.56 | |
| Marni | 14.76 | |
| Maison Margiela | 13.53 | |
| Jean Paul Gaultier | 13.30 | |
| JACQUEMUS | 13.06 | |
| Ellesse | 12.41 | |
| Ricard | 12.38 | |
| Nakd | 11.51 | |
| Vivienne Westwood | 11.49 | |
| New Era | 11.21 | |
| Acne Studios | 10.65 | |
| Sandro | 10.54 | |
| A.P.C. | 10.30 | |
| Pull&Bear | 9.70 | |
| Foot Locker | 8.85 | |
| Bershka | 8.60 | |
| Lacoste | 8.45 | |
| Brandy Melville | 8.25 | |
| Stone Island | 8.08 | |
| Dr. Martens | 7.83 | |
| Décathlon | 7.69 | |
| Emporio Armani | 7.54 | |
| Longchamp | 7.49 | |
| Stüssy | 6.91 | |
| Carhartt | 6.80 | |
| Moncler | 6.74 | |
| boohoo | 6.58 | |
| Champion | 6.27 | |
| Alexander McQueen | 5.75 | |
| ASOS | 5.72 | |
| Garnier | 5.65 | |
| Calzedonia | 5.54 | |
| BALMAIN | 5.47 | |
| The North Face | 4.57 | |
| Loewe | 4.51 | |
| Ableton | 4.45 | |
| Superdry | 4.41 | |
| Hennessy | 4.35 | |
| GIVENCHY | 4.28 | |
| Supreme | 4.14 | |
| Daniel Wellington | 4.03 | |
| New Balance | 3.99 | |
| Polo Ralph Lauren | 3.99 | |
| SoundCloud | 3.94 | |
| Stradivarius | 3.92 | |
| KENZO | 3.92 | |
| Urban Outfitters | 3.91 |
Official Profiles
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LoginArtist: Moji x Sboy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 04:30 UTC | Moji x Sboy, Automne | 6MIC | Aix-en-Provence, France | |
| 2026-01-17 04:00 UTC | Moji x Sboy | Le Sucre | Lyon, France | |
| 2026-01-18 04:00 UTC | MOJI x SBOY | La Belle Électrique | Grenoble, France | |
| 2026-01-23 04:30 UTC | Moji x Sboy | La Luciole | Alençon, France | |
| 2026-01-24 04:00 UTC | Moji x Sboy | Le 106 | Rouen, France | |
| 2026-01-29 04:00 UTC | MOJI x SBOY | L'Etage | Rennes, France | |
| 2026-01-29 04:30 UTC | Moji x Sboy | L'Étage, Le Liberté | Rennes, France | |
| 2026-01-30 04:00 UTC | Moji x Sboy | WAREHOUSE | Nantes, France | |
| 2026-01-31 04:00 UTC | MOJI x SBOY | QUAI M | La Roche-sur-Yon, France | |
| 2026-02-01 04:30 UTC | Moji x Sboy | Rock School Barbey | Bordeaux, France | |
| 2026-02-05 03:30 UTC | Moji x Sboy | La Cigale | Paris, France | |
| 2026-02-06 04:00 UTC | Moji x Sboy | Le Splendid | Lille, France | |
| 2026-02-07 04:00 UTC | Moji x Sboy | La Madeleine | Brussels, Belgium | |
| 2026-02-08 04:00 UTC | Moji x Sboy | La Maison Bleue | Strasbourg, France | |
| 2026-02-14 04:30 UTC | Moji x Sboy | Le Silex | Auxerre, France | |
| 2026-02-15 03:30 UTC | Moji x Sboy | Rockstore | Montpellier, France | |
| 2026-02-15 04:00 UTC | MOJI x SBOY | ZENITH SUD MONTPELLIER | Montpellier, France |
