Mogwai

Mogwai — rock artist from GB.

Mogwai, a pioneering British band formed 24 years ago, has released nine studio albums, a live album, and several compilations and soundtracks. Known for their…

Influence: 64.11% Fanbase: 54.94% Trending: 68.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 53.15% • Very Strong

As of 2025-09-08

235,765

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-03-08 08:01:46 UTC

Genres

rockpost-rockbritish post-rockcosmic post-rockrockalternative rockalternativealternative

Biography

Mogwai, a pioneering British band formed 24 years ago, has released nine studio albums, a live album, and several compilations and soundtracks. Known for their mastery of dynamics and willingness to experiment with new sounds, the band has maintained a distinct sonic identity while continuously evolving their music. Despite the challenges of the commercial music industry, Mogwai has remained independent, showcasing their commitment to artistic integrity and self-sufficiency.

Since their debut in 1996, Mogwai has defied musical trends and embraced innovation, continuously pushing boundaries with their music. With a reputation for powerful live performances and a relentless touring schedule, the band has cemented their status as influential figures in the British underground music scene.

Top Brand Affinities

Report Date: 2025-09-08

Mogwai speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, ITALY. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,593 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mogwai score 0.55% — Low bucket.

Brand: MOOGBrand: AmpegBrand: Ableton

Followers:235,765

Engagements:1,304

Rate:0.6%

Posts:1,167

Avg Likes:1,297

Avg Comments:20

Avg Views:1,593

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 235,765 · Engagements 1,304 · Rate 0.6% Posts 1,167 · Views 1,593 · Avg Likes 1,297 · Avg Comments 20 · Avg Views 1,593	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 33% 35-44: 16% 45-64: 7%	Largest: 25-34 (39%); next: 18-24 (33%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (9%) ITALY (7%) FRANCE (6%) BRAZIL (6%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (9%), ITALY (7%)
Platform Engagement	Instagram: 1,183 avg likes/post · Youtube: 1,593 avg views/post	Best reach: Youtube 1,593 avg views; best engagement: Instagram 1,183 avg likes

Top Brand Affinities

MOOG

Score: 53.15

Ampeg

Score: 50.48

Ableton

Score: 18.05

Akai

Score: 14.56

Mixcloud

Score: 13.67

Tate Modern

Score: 13.66

Sennheiser

Score: 10.88

Pro Tools

Score: 9.60

Movistar

Score: 8.26

Rapha

Score: 7.57

Amazon Music

Score: 7.52

Spotify Music

Score: 6.12

Brand	Category	Score
MOOG		53.15
Ampeg		50.48
Ableton		18.05
Akai		14.56
Mixcloud		13.67
Tate Modern		13.66
Sennheiser		10.88
Pro Tools		9.60
Movistar		8.26
Rapha		7.57
Amazon Music		7.52
Spotify Music		6.12
Leica		5.13
Kodak		5.00
Pilsner Urquell		5.00
SoundCloud		4.65
Warner Bros		4.27
Fujifilm		4.25
Final Fantasy		4.23
Dr. Martens		3.88
Paramount Pictures		3.72
Kickstarter		3.64
BBC		3.63
Campari		3.60
Lollapalooza		3.55
Olympus		3.48
Beats Electronics		3.33
Jaguar		3.10
Guinness		3.05
Lego		2.99
Tesco		2.92
Polaroid		2.84
Columbia Pictures		2.82
HBO		2.79
Star Wars		2.78
MTV		2.68
Showtime		2.61
Carhartt		2.54
Transformers		2.31
Coachella		2.14
Nintendo		2.10
Pantone Inc		2.09
Snoopy And The Peanuts Gang		2.03
A Game of Tones		1.99
Vans		1.95
Airbnb		1.95
Sony		1.94
Jack Daniels		1.86
Pixar		1.86
Lush		1.81