Mogwai
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
235,765
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:50:33 UTC
Genres
Biography
Since their debut in 1996, Mogwai has defied musical trends and embraced innovation, continuously pushing boundaries with their music. With a reputation for powerful live performances and a relentless touring schedule, the band has cemented their status as influential figures in the British underground music scene.
Mogwai speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, ITALY. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,593 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 235,765 · Engagements 1,304 · Rate 0.6% Posts 1,167 · Views 1,593 · Avg Likes 1,297 · Avg Comments 20 · Avg Views 1,593 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 33% 35-44: 16% 45-64: 7% |
Largest: 25-34 (39%); next: 18-24 (33%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (9%) ITALY (7%) FRANCE (6%) BRAZIL (6%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (9%), ITALY (7%) |
| Platform Engagement | Instagram: 1,183 avg likes/post · Youtube: 1,593 avg views/post | Best reach: Youtube 1,593 avg views; best engagement: Instagram 1,183 avg likes |
Top Brand Affinities
MOOG
Ampeg
Ableton
Akai
Mixcloud
Tate Modern
Sennheiser
Pro Tools
Movistar
Rapha
Amazon Music
Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 53.15 | |
| Ampeg | 50.48 | |
| Ableton | 18.05 | |
| Akai | 14.56 | |
| Mixcloud | 13.67 | |
| Tate Modern | 13.66 | |
| Sennheiser | 10.88 | |
| Pro Tools | 9.60 | |
| Movistar | 8.26 | |
| Rapha | 7.57 | |
| Amazon Music | 7.52 | |
| Spotify Music | 6.12 | |
| Leica | 5.13 | |
| Kodak | 5.00 | |
| Pilsner Urquell | 5.00 | |
| SoundCloud | 4.65 | |
| Warner Bros | 4.27 | |
| Fujifilm | 4.25 | |
| Final Fantasy | 4.23 | |
| Dr. Martens | 3.88 | |
| Paramount Pictures | 3.72 | |
| Kickstarter | 3.64 | |
| BBC | 3.63 | |
| Campari | 3.60 | |
| Lollapalooza | 3.55 | |
| Olympus | 3.48 | |
| Beats Electronics | 3.33 | |
| Jaguar | 3.10 | |
| Guinness | 3.05 | |
| Lego | 2.99 | |
| Tesco | 2.92 | |
| Polaroid | 2.84 | |
| Columbia Pictures | 2.82 | |
| HBO | 2.79 | |
| Star Wars | 2.78 | |
| MTV | 2.68 | |
| Showtime | 2.61 | |
| Carhartt | 2.54 | |
| Transformers | 2.31 | |
| Coachella | 2.14 | |
| Nintendo | 2.10 | |
| Pantone Inc | 2.09 | |
| Snoopy And The Peanuts Gang | 2.03 | |
| A Game of Tones | 1.99 | |
| Vans | 1.95 | |
| Airbnb | 1.95 | |
| Sony | 1.94 | |
| Jack Daniels | 1.86 | |
| Pixar | 1.86 | |
| Lush | 1.81 |
Official Profiles
Login to view Contact
LoginArtist: Mogwai
The map shows every radio station that aired Mogwai today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-13 03:00 UTC | Mogwai, Forest Swords | Paisley Town Hall | Paisley, United Kingdom | |
| 2026-02-14 03:00 UTC | Mogwai, Forest Swords | Aberdeen Music Hall | Aberdeen City, United Kingdom | |
| 2026-02-15 03:00 UTC | Of Monsters and Men, Mogwai, Maxïmo Park, Art Brut, The Entitled Sons, Forest Swords | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-16 03:00 UTC | Mogwai, Forest Swords | Rock City | Nottingham, United Kingdom | |
| 2026-02-16 03:00 UTC | Mogwai, Forest Swords | Nottingham Rock City | Nottingham, United Kingdom | |
| 2026-02-18 03:00 UTC | Mogwai | DEPOT | Cardiff, United Kingdom | |
| 2026-02-18 03:00 UTC | Mogwai, Forest Swords | Depot, Cardiff | Cardiff, United Kingdom | |
| 2026-02-20 03:00 UTC | Mogwai, Forest Swords | Great Hall, University of Exeter | Exeter, United Kingdom | |
| 2026-02-20 03:00 UTC | Mogwai, Forest Swords | Great Hall | Exeter, United Kingdom | |
| 2026-02-21 03:00 UTC | Mogwai, Forest Swords | Brighton Dome | Brighton, United Kingdom | |
| 2026-02-22 03:00 UTC | Mogwai, Forest Swords | Portsmouth Guildhall | Portsmouth, United Kingdom | |
| 2026-02-23 03:00 UTC | Mogwai, Forest Swords | Bristol Beacon | Bristol, United Kingdom | |
| 2026-02-25 03:00 UTC | Mogwai, Forest Swords | UEA LCR Norwich | Norwich, United Kingdom | |
| 2026-02-25 03:30 UTC | Mogwai, Forest Swords | UEA Students Union | Norwich, United Kingdom | |
| 2026-02-25 08:00 UTC | Mogwai, Forest Swords | Corn Exchange | Cambridge, United Kingdom | |
| 2026-02-26 03:00 UTC | Mogwai | Cambridge Corn Exchange | Cambridge, United Kingdom | |
| 2026-02-27 03:00 UTC | Mogwai, Forest Swords | Glasshouse International Centre for Music | Gateshead, United Kingdom | |
| 2026-02-27 03:00 UTC | Mogwai, Forest Swords | The Glasshouse | Gateshead, United Kingdom | |
| 2026-02-28 02:00 UTC | Mogwai, Forest Swords | O2 Apollo Manchester | Manchester, United Kingdom |
