Moglii

Moglii — r&b, funk & soul artist from DE.

Moglii, a multi-talented artist from Cologne, is known for his unique blend of warm beats, analog synthesizers, and soulful vocal samples, creating his…

Influence: 51.11% Fanbase: 24.31% Trending: 64.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 39.80% • Very Strong

As of 2025-09-09

20,188

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:26 UTC

Genres

r&b, funk & soulvapor soulelectronicelectronicdowntempo

Biography

Moglii, a multi-talented artist from Cologne, is known for his unique blend of warm beats, analog synthesizers, and soulful vocal samples, creating his signature "organic electronic" sound. His debut album "ANiiMALS" has garnered over 100 million streams, accompanied by a sold-out headline tour in 2024, reflecting his commitment to an environmentally conscious lifestyle and a sustainable future 🌱. Moglii's musical endeavors extend beyond his solo work, collaborating with international artists like Hayden James, Elderbrook, and Panama, while also leading the project Moglebaum, whose single "Raindrops" topped Spotify's Global Viral Charts in 2016, leading to tours in India, France, and Bulgaria 🌍.

In 2016, Moglii gained recognition with the collaborative "Down Under EP" with Novaa, including the hit single "Mother" that reached #2 on Spotify's Global Viral Charts. Following this success, he released his first solo 7-track EP titled "Naboo" in 2017 under Majestic Casual ✨ Records. His music has consistently ranked in the top 10 of Hype Machine Charts and has been featured on notable platforms like COLORS, Fresh Finds, and The Sound You Need, showcasing his versatile talent and growing influence in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Moglii builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, UNITED STATES, BRAZIL. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,320 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Ableton, About you point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moglii score 1.04% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: About you

Followers:20,188

Engagements:209

Rate:1.0%

Posts:940

Avg Likes:195

Avg Comments:13

Avg Views:3,157

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,188 · Engagements 209 · Rate 1.0% Posts 940 · Views 3,157 · Avg Likes 195 · Avg Comments 13 · Avg Views 3,157	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 35-44: 6% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	GERMANY (33%) UNITED STATES (17%) BRAZIL (5%) MEXICO (5%) AUSTRIA (3%)	Top regions: GERMANY (33%), UNITED STATES (17%), BRAZIL (5%)
Platform Engagement	Instagram: 98 avg likes/post · Tiktok: 837 avg views/post · Youtube: 2,320 avg views/post	Best reach: Youtube 2,320 avg views; best engagement: Instagram 98 avg likes

Top Brand Affinities

MOOG

Score: 39.80

Ableton

Score: 36.52

About you

Score: 28.97

Zalando

Score: 27.13

Akai

Score: 22.45

Gamescom

Score: 19.16

Edeka

Score: 17.09

Arri

Score: 13.13

Amazon Music

Score: 10.76

Sennheiser

Score: 10.35

Beck`s

Score: 9.39

Lollapalooza

Score: 9.16

Brand	Category	Score
MOOG		39.80
Ableton		36.52
About you		28.97
Zalando		27.13
Akai		22.45
Gamescom		19.16
Edeka		17.09
Arri		13.13
Amazon Music		10.76
Sennheiser		10.35
Beck`s		9.39
Lollapalooza		9.16
Pro Tools		9.05
Braun		9.03
Acne Studios		7.99
Acroyoga		7.51
SoundCloud		7.48
Pioneer		7.19
Spotify Music		7.18
Beats Electronics		6.30
Leica		6.23
Polaroid		6.08
Aperol		5.57
KARL LAGERFELD		5.43
Heinz		5.24
Kodak		5.19
Lufthansa		5.18
Dr. Martens		4.75
ASOS		4.37
Faber-Castell		4.28
Olympus		4.21
Carhartt		4.14
Matrix		3.62
Fujifilm		3.43
Airbnb		3.37
Urban Outfitters		3.31
Tomorrowland		3.30
Vans		3.22
IKEA		3.11
Coachella		3.00
A Game of Tones		2.87
Tinder		2.84
MTV		2.71
Busch		2.71
Sony		2.60
NBC		2.60
Adobe		2.21
Geocaching		2.18
Canon		2.15
Levi's		2.04