Modestep
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
279,780
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:48 UTC
Genres
Biography
Modestep cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,709 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Phase One, iHeartRaves, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 279,780 · Engagements 2,171 · Rate 0.8% Posts 187 · Views 1,709 · Avg Likes 2,168 · Avg Comments 54 · Avg Views 1,709 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 32% 13-17: 5% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (32%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (16%) UNITED KINGDOM (9%) BRAZIL (7%) MEXICO (6%) POLAND (5%) |
Top regions: UNITED STATES (16%), UNITED KINGDOM (9%), BRAZIL (7%) |
| Platform Engagement | Instagram: 2,086 avg likes/post · Youtube: 1,709 avg views/post | Best reach: Youtube 1,709 avg views; best engagement: Instagram 2,086 avg likes |
Top Brand Affinities
Phase One
iHeartRaves
Ableton
Launchpad
Pioneer
Trancefamily
Mixcloud
SoundCloud
Tomorrowland
Akai
Pro Tools
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Phase One | 126.17 | |
| iHeartRaves | 97.43 | |
| Ableton | 52.37 | |
| Launchpad | 41.21 | |
| Pioneer | 35.06 | |
| Trancefamily | 30.55 | |
| Mixcloud | 22.97 | |
| SoundCloud | 17.98 | |
| Tomorrowland | 17.49 | |
| Akai | 14.31 | |
| Pro Tools | 11.85 | |
| Sennheiser | 9.39 | |
| Amazon Music | 8.94 | |
| Beats Electronics | 8.11 | |
| Jagermeister | 7.38 | |
| RAZER | 5.63 | |
| Lollapalooza | 5.35 | |
| Spotify Music | 5.02 | |
| Mortal Kombat | 4.71 | |
| Fallout | 4.42 | |
| Monster Beverage | 4.32 | |
| Resident Evil | 4.01 | |
| Coachella | 3.81 | |
| Stüssy | 3.35 | |
| ASUS | 3.29 | |
| Counter-Strike | 3.23 | |
| Vans | 3.20 | |
| Grand Theft Auto | 3.19 | |
| Red Bull | 2.87 | |
| Jack Daniels | 2.59 | |
| Ubisoft | 2.50 | |
| Xbox | 2.48 | |
| League of Legends | 2.42 | |
| Dr. Martens | 2.36 | |
| Call of Duty | 2.36 | |
| Carhartt | 2.36 | |
| Nintendo | 2.29 | |
| A Game of Tones | 2.28 | |
| Budweiser | 2.26 | |
| PlayStation | 2.25 | |
| Pixar | 2.24 | |
| Sony | 2.23 | |
| Adobe | 2.14 | |
| Pokemon Go | 2.09 | |
| ASOS | 2.06 | |
| Subaru | 2.02 | |
| Supreme | 1.99 | |
| Showtime | 1.94 | |
| Star Wars | 1.92 | |
| Bershka | 1.91 |
Official Profiles
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LoginArtist: Modestep
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Modestep | Racket | New York, United States | |
| 2025-12-13 04:00 UTC | Modestep | Racket NYC | New York, United States | |
| 2025-12-19 03:00 UTC | Modestep | Kemistry Nightclub | Fort Lauderdale, United States | |
| 2025-12-21 03:00 UTC | Modestep | Arora Nola | New Orleans, United States |
