Modern Life Is War
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
15,629
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 16:49:48 UTC
Genres
Biography
Modern Life Is War builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, UNITED KINGDOM, GERMANY. With a heavily male (82%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (330 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Ampeg, TUI point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,629 · Engagements 330 · Rate 2.1% Posts 86 · Views 0 · Avg Likes 330 · Avg Comments 9 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 31% 18-24: 14% 45-64: 7% |
Largest: 25-34 (47%); next: 35-44 (31%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (58%) UNITED KINGDOM (7%) GERMANY (7%) AUSTRALIA (3%) CANADA (3%) |
Top regions: UNITED STATES (58%), UNITED KINGDOM (7%), GERMANY (7%) |
| Platform Engagement | Instagram: 330 avg likes/post | best engagement: Instagram 330 avg likes |
Top Brand Affinities
Impericon
Ampeg
TUI
TUI Group
Fred Perry
Carhartt
Spotify Music
NHL
Jameson
Pilsner Urquell
Columbia Pictures
Coors
| Brand | Category | Score |
|---|---|---|
| Impericon | 139.17 | |
| Ampeg | 65.62 | |
| TUI | 14.22 | |
| TUI Group | 14.09 | |
| Fred Perry | 13.33 | |
| Carhartt | 7.03 | |
| Spotify Music | 6.94 | |
| NHL | 6.82 | |
| Jameson | 6.75 | |
| Pilsner Urquell | 6.72 | |
| Columbia Pictures | 6.70 | |
| Coors | 5.64 | |
| WWE | 5.57 | |
| Fallout | 5.42 | |
| Paramount Pictures | 5.39 | |
| Kodak | 5.19 | |
| Sega | 5.14 | |
| Vans | 4.95 | |
| Final Fantasy | 4.47 | |
| Kickstarter | 4.40 | |
| Taco Bell | 4.26 | |
| Dr. Martens | 4.23 | |
| Comedy Central | 4.10 | |
| Fujifilm | 3.85 | |
| Nickelodeon | 3.73 | |
| Warner Bros | 3.67 | |
| Star Wars | 3.58 | |
| Busch | 3.44 | |
| Emporium | 3.38 | |
| Leica | 3.37 | |
| Nintendo | 3.35 | |
| Gundam | 3.35 | |
| Monster Beverage | 3.31 | |
| Gatorade | 3.29 | |
| Polaroid | 3.17 | |
| Showtime | 3.06 | |
| Harley-Davidson | 2.96 | |
| SoundCloud | 2.83 | |
| Tinder | 2.64 | |
| AMC | 2.61 | |
| Guinness | 2.61 | |
| Airbnb | 2.59 | |
| Activision Blizzard | 2.56 | |
| Cadillac | 2.55 | |
| Transformers | 2.38 | |
| The North Face | 2.37 | |
| New Balance | 2.33 | |
| Sneakerhead | 2.29 | |
| Ubisoft | 2.29 | |
| Chipotle Mexican Grill | 2.28 |
Official Profiles
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LoginArtist: Modern Life Is War
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
