Mocca

Mocca — pop artist from ID.

Formed in Bandung, Indonesia in 1999, Mocca is a four-member band known for their retro-inspired music from the ‘50s – ‘70s, infused with elements of Swedish…

Influence: 51.07% Fanbase: 33.68% Trending: 59.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 21.23% • Very Strong

As of 2025-09-09

241,400

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:50 UTC

Genres

poppopindonesian popindonesian indieindonesian indie popindie popjazz & standardsindonesian jazzswing

Biography

Formed in Bandung, Indonesia in 1999, Mocca is a four-member band known for their retro-inspired music from the ‘50s – ‘70s, infused with elements of Swedish pop, swing, bossanova, and jazz. Comprising Arina Ephipania, Riko Prayitno, Toma Pratama, and Indra Massad, the band released their debut album "My Diary" in 2002, garnering recognition in various Asian countries and even gaining popularity in South Korea for their music featured in commercials and media.

After a hiatus in 2011, Mocca returned in 2015 with their album "Home," delving into themes of nostalgia and belonging. With a reputation as a story-telling band, Mocca continues to captivate global audiences with their heartfelt songs, promising more music and shared experiences as they approach their 25th anniversary in 2025.

Top Brand Affinities

Report Date: 2025-09-09

Mocca stands out with 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, MALAYSIA. The profile is male-leaning (51%), and content lands hardest on Youtube, where posts average 825 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Oppo, Garuda Indonesia, Fred Perry, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mocca a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mocca score 0.30% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Fred Perry

Followers:241,400

Engagements:721

Rate:0.3%

Posts:2,197

Avg Likes:718

Avg Comments:13

Avg Views:825

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 241,400 · Engagements 721 · Rate 0.3% Posts 2,197 · Views 825 · Avg Likes 718 · Avg Comments 13 · Avg Views 825	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 10% 35-44: 2%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	INDONESIA (93%) UNITED STATES (1%) MALAYSIA (1%) SOUTH KOREA (1%) JAPAN (1%)	Top regions: INDONESIA (93%), UNITED STATES (1%), MALAYSIA (1%)
Platform Engagement	Instagram: 648 avg likes/post · Youtube: 825 avg views/post	Best reach: Youtube 825 avg views; best engagement: Instagram 648 avg likes

Top Brand Affinities

Oppo

Score: 21.23

Garuda Indonesia

Score: 19.93

Fred Perry

Score: 9.62

Yakult

Score: 8.20

Gundam

Score: 7.11

Daihatsu

Score: 7.05

Fujifilm

Score: 6.92

Bandai Namco

Score: 5.29

Hot Wheels

Score: 5.12

Xiaomi

Score: 4.92

Bajaj

Score: 4.81

Petronas

Score: 4.39

Brand	Category	Score
Oppo		21.23
Garuda Indonesia		19.93
Fred Perry		9.62
Yakult		8.20
Gundam		7.11
Daihatsu		7.05
Fujifilm		6.92
Bandai Namco		5.29
Hot Wheels		5.12
Xiaomi		4.92
Bajaj		4.81
Petronas		4.39
Dota 2		4.22
UNIQLO		4.10
ASUS		3.77
Coffeegram		3.66
Converse		3.63
G-shock		3.60
Snapseed		3.48
Dr. Martens		3.40
Nokia		3.20
Preloved		3.10
Carrefour		2.67
Faber-Castell		2.67
Vans		2.55
Intel		2.54
A Game of Tones		2.50
Yamaha		2.38
Universal		2.33
Spotify Music		2.17
National Geographic		2.16
Honda		2.03
Volvo		1.97
Kodak		1.97
Suzuki		1.97
Adobe		1.95
New Balance		1.92
Sony		1.83
SoundCloud		1.76
LEGOLAND		1.75
Nikon		1.61
Mitsubishi Motors		1.57
Pixar		1.54
Canon		1.43
Harley-Davidson		1.41
musical.ly		1.37
Google		1.36
Samsung Group		1.33
Land Rover		1.27
GoPro		1.18