Moby Brand Affinity ranks highest Mixcloud at 16.54% . Very Strong. Score DMDB 73.71% | Fanbase 70.89%

Moby — electronic artist from US.

Moby, born Richard Melville Hall, emerged as a prominent figure in dance music during the early '90s, blending disco beats with punk rhythms and detailed…

Moby

Superstar

Country: US | Gender: male | Artist ID: 11e81bc9-ee50-722a-bd89-a0369fe50396

Find Artist

Genres

electronicelectronicdowntempoelectronica

Influential: 73.71% Fanbase: 70.89% Trending: 75.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 16.54% • Very Strong

As of 2025-09-09

2,467,809

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.71% | Fanbase 70.89% | Trending 75.13% | CAREER STAGE: SUPERSTAR

Biography

Moby, born Richard Melville Hall, emerged as a prominent figure in dance music during the early '90s, blending disco beats with punk rhythms and detailed productions that garnered mainstream attention in both England and America. Known for his diverse musical influences, Moby's career spanned techno, rock, and ambient genres, with notable hits like "Go" and "Play" solidifying his status as a pop star. His activism in environmental and vegan causes, along with his radical Christian beliefs, added another dimension to his public persona.

Following his early days in hardcore punk bands and DJ'ing in New York City clubs, Moby signed with major labels in the U.K. and the U.S., releasing albums like "Everything Is Wrong" and "Play." Despite shifts in musical direction and varying commercial success, Moby's discography showcased his versatility as a producer and artist, culminating in releases like "Wait for Me" and "Everything Was Beautiful, And Nothing Hurt." Throughout his career, Moby continued to experiment with different sounds and collaborations, maintaining a dedicated fan base and critical acclaim.

Report Date: 2025-09-09

Moby stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, RUSSIA. The profile is heavily male (70%), and content lands hardest on Tiktok, where posts average 28,500 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, MOOG, Trancefamily, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Moby a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moby score 0.75% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Trancefamily

Followers:2,467,809

Engagements:18,511

Rate:0.8%

Posts:9,578

Avg Likes:18,257

Avg Comments:640

Avg Views:44,614

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,467,809 · Engagements 18,511 · Rate 0.8% Posts 9,578 · Views 44,614 · Avg Likes 18,257 · Avg Comments 640 · Avg Views 44,614	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 30% 35-44: 18% 45-64: 9%	Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (14%) BRAZIL (10%) RUSSIA (6%) MEXICO (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (14%), BRAZIL (10%), RUSSIA (6%)
Platform Engagement	Instagram: 15,583 avg likes/post · Tiktok: 28,500 avg views/post · Youtube: 16,114 avg views/post	Best reach: Tiktok 28,500 avg views; best engagement: Instagram 15,583 avg likes

Top Brand Affinities

Mixcloud

Score: 16.54

MOOG

Score: 15.94

Trancefamily

Score: 14.64

Alpro

Score: 12.94

Ableton

Score: 11.42

Akai

Score: 10.81

Pioneer

Score: 6.43

Tate Modern

Score: 6.37

ALDI

Score: 5.61

Oculus

Score: 4.31

CNN

Score: 4.16

Leica

Score: 4.14

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Top Brand Affinities

Brand	Category	Score
Mixcloud		16.54
MOOG		15.94
Trancefamily		14.64
Alpro		12.94
Ableton		11.42
Akai		10.81
Pioneer		6.43
Tate Modern		6.37
ALDI		5.61
Oculus		4.31
CNN		4.16
Leica		4.14
Kickstarter		3.81
Lollapalooza		3.70
Dr. Martens		3.49
Tesco		3.46
Coachella		3.32
Paramount Pictures		3.25
Columbia Pictures		3.05
Tomorrowland		2.98
Matrix		2.97
Chipotle Mexican Grill		2.96
Warner Bros		2.89
Spotify Music		2.73
Polaroid		2.70
NBC		2.63
Guinness		2.62
Garnier		2.59
Lush		2.57
Showtime		2.51
SoundCloud		2.45
Kodak		2.44
Fujifilm		2.44
BBC		2.42
Baileys		2.37
Snickers		2.34
Lululemon Athletica		2.33
HBO		2.29
Bellagio		2.27
Montblanc		2.26
Cafecito		2.24
Airbnb		2.23
MTV		2.20
Star Wars		2.19
National Geographic		2.17
Citroen		2.14
Snoopy And The Peanuts Gang		2.11
Lego		2.06
Pantone Inc		2.06
Tesla Motors		1.95