MoBlack

MoBlack — electronic artist from IT.

MoBlack is the visionary force behind the renowned Afro-House label MoBlack Records, leading the way in the genre and consistently dominating international…

Influence: 56.31% Fanbase: 24.03% Trending: 72.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 198.45% • Very Strong

As of 2025-09-09

320,129

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:50 UTC

Genres

electronicelectronicdanceafro houseafrobeats

Biography

MoBlack is the visionary force behind the renowned Afro-House label MoBlack Records, leading the way in the genre and consistently dominating international charts. With a unique sound that has shaped the underground electronic dance music scene, MoBlack is celebrated by top DJs worldwide and continues to push boundaries in the Afro House/Tech realm. His extensive musical background, including years of DJing and living in Africa, has positioned him as a true pioneer in the industry.

Having immersed himself in Ghana's music scene since 2003, MoBlack's project was born out of a desire to showcase the talent surrounding African House Music. His label's inaugural release in 2013 marked the beginning of a successful journey, supporting local artists on a global scale and earning recognition within the House Community. Through his dedication to promoting African talent, MoBlack has solidified his place as a key player in the international dance floor industry.

Top Brand Affinities

Report Date: 2025-09-09

MoBlack resonates with 25-34 & 18-24 audiences and sustains presence in SOUTH AFRICA, INDIA, UNITED STATES. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 8,356 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MoBlack score 0.42% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: MOOG

Followers:320,129

Engagements:1,329

Rate:0.4%

Posts:3,790

Avg Likes:1,315

Avg Comments:55

Avg Views:10,298

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 320,129 · Engagements 1,329 · Rate 0.4% Posts 3,790 · Views 10,298 · Avg Likes 1,315 · Avg Comments 55 · Avg Views 10,298	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 11% 45-64: 3%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	SOUTH AFRICA (10%) INDIA (8%) UNITED STATES (7%) FRANCE (5%) EGYPT (4%)	Top regions: SOUTH AFRICA (10%), INDIA (8%), UNITED STATES (7%)
Platform Engagement	Instagram: 987 avg likes/post · Tiktok: 1,942 avg views/post · Youtube: 8,356 avg views/post	Best reach: Youtube 8,356 avg views; best engagement: Instagram 987 avg likes

Top Brand Affinities

Mixcloud

Score: 198.45

Pioneer

Score: 120.12

MOOG

Score: 77.39

Ableton

Score: 65.69

Akai

Score: 38.61

SoundCloud

Score: 29.31

Warner Music

Score: 28.37

Sennheiser

Score: 28.27

Amazon Music

Score: 20.69

Tomorrowland

Score: 16.33

Palm Angels

Score: 15.19

Pro Tools

Score: 14.75

Brand	Category	Score
Mixcloud		198.45
Pioneer		120.12
MOOG		77.39
Ableton		65.69
Akai		38.61
SoundCloud		29.31
Warner Music		28.37
Sennheiser		28.27
Amazon Music		20.69
Tomorrowland		16.33
Palm Angels		15.19
Pro Tools		14.75
Trancefamily		13.59
Dom Pérignon		12.10
Spotify Music		11.43
Beats Electronics		11.41
Grey Goose		9.77
Atmos		9.06
Dsquared		8.10
JACQUEMUS		7.75
Moët & Chandon		6.56
Jagermeister		6.52
Alexander McQueen		4.37
Garnier		4.34
Dolce & Gabbana		4.07
Pull&Bear		4.01
Coachella		3.84
musical.ly		3.77
Hennessy		3.65
Montblanc		3.45
Armani		3.41
Lollapalooza		3.22
Carhartt		3.03
Heineken		3.03
Bacardi		3.02
BALMAIN		3.01
ASOS		2.94
Lacoste		2.85
Fendi		2.84
Red Bull		2.82
Balenciaga		2.73
Stüssy		2.68
Bershka		2.61
Polo Ralph Lauren		2.54
Besiktas		2.51
BBC		2.31
MTV		2.25
Calvin Klein		2.24
Guess		2.03
Warner Bros		2.02