MØ - Score DMDB 47.40% | Fanbase 70.16% | Trending 36.02%. 15% Brand Score for Grindr

MØ — pop artist from DK.

Danish singer Karen Marie Aagaard Ørsted, known professionally as MØ, emerged in 2013 with her debut single "Pilgrim" blending pop, indie, and electronic…

Influence: 47.40% Fanbase: 70.16% Trending: 36.02% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 15.07% • Very Strong

As of 2025-09-09

1,674,874

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:52:50 UTC

Genres

popdance poppopindie poptimismart popdanish popelectronictropical houseelectropop

Biography

Danish singer Karen Marie Aagaard Ørsted, known professionally as MØ, emerged in 2013 with her debut single "Pilgrim" blending pop, indie, and electronic elements. She gained international recognition for her collaborations with artists like Avicii, Major Lazer, and DJ Snake. MØ's debut album, "No Mythologies to Follow," was released in 2014, followed by successful singles such as "Lean On" and "Cold Water." Subsequent projects include the 2017 EP "When I Was Young" and the 2018 album "Forever Neverland." In 2022, she released the album "Motordrome" and is set to unveil her fourth studio album, "Plæygirl," on May 16, 2025, featuring singles like "Who Said" and "Sweet" with Biig Piig.

Throughout her career, MØ has showcased her versatile sound and garnered critical acclaim for her genre-blending approach. With a discography spanning various musical styles, she continues to evolve as an artist, maintaining a global presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

MØ commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. With a male-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (2,433 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Grindr, Acne Studios, Lollapalooza points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MØ score 0.15% — Low bucket.

Brand: GrindrBrand: Acne StudiosBrand: Lollapalooza

Followers:1,674,874

Engagements:2,476

Rate:0.1%

Posts:1,924

Avg Likes:2,467

Avg Comments:45

Avg Views:2,433

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,674,874 · Engagements 2,476 · Rate 0.1% Posts 1,924 · Views 2,433 · Avg Likes 2,467 · Avg Comments 45 · Avg Views 2,433	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (12%) BRAZIL (11%) MEXICO (7%) INDIA (6%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (12%), BRAZIL (11%), MEXICO (7%)
Platform Engagement	Instagram: 2,333 avg likes/post · Youtube: 2,433 avg views/post	Best reach: Youtube 2,433 avg views; best engagement: Instagram 2,333 avg likes

Top Brand Affinities

Grindr

Score: 15.07

Acne Studios

Score: 9.25

Lollapalooza

Score: 8.67

Ableton

Score: 7.38

Amazon Music

Score: 7.27

Tate Modern

Score: 6.48

Carlsberg

Score: 6.35

Vivienne Westwood

Score: 5.79

Tomorrowland

Score: 5.42

Coachella

Score: 4.09

Summit Entertainment

Score: 3.51

MTV

Score: 3.49

Brand	Category	Score
Grindr		15.07
Acne Studios		9.25
Lollapalooza		8.67
Ableton		7.38
Amazon Music		7.27
Tate Modern		6.48
Carlsberg		6.35
Vivienne Westwood		5.79
Tomorrowland		5.42
Coachella		4.09
Summit Entertainment		3.51
MTV		3.49
ASOS		3.36
Aperol		3.23
Olympus		3.17
Dr. Martens		3.17
Urban Outfitters		3.14
SoundCloud		2.85
Spotify Music		2.73
Polaroid		2.65
Bershka		2.63
Kodak		2.49
NBC		2.48
Vogue		2.31
Topshop		2.25
Moschino		2.25
Sunnies Studios		2.21
Tinder		2.09
Yves Saint Laurent		2.03
Fujifilm		1.99
Beats Electronics		1.99
KENZO		1.96
Vans		1.96
Calvin Klein		1.96
Lush		1.89
Pepsi		1.88
ASICS		1.87
HBO		1.85
Pokemon Go		1.79
Paramount Pictures		1.78
Budweiser		1.73
Heineken		1.73
Red Bull		1.72
Showtime		1.69
Prada		1.66
Fenty beauty		1.66
Converse		1.65
H&M		1.63
Balenciaga		1.62
Ray-Ban		1.59