MNEK
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
387,292
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:29 UTC
Genres
Biography
MNEK, the young artist, writer, and producer, has made a significant impact in the industry with a decade of experience and a string of hit collaborations. His debut album ‘Language’ showcases his talent, accumulating over 40 million Spotify streams and featuring standout singles like ‘Correct’ and ‘Paradise’.
MNEK performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is female-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 35,300 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Grindr, Warner Music, Kurt Geiger, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, MNEK is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 387,292 · Engagements 5,070 · Rate 1.3% Posts 155 · Views 68,910 · Avg Likes 4,670 · Avg Comments 279 · Avg Views 68,910 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 31% 13-17: 8% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (31%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (23%) UNITED KINGDOM (13%) BRAZIL (7%) INDONESIA (7%) INDIA (5%) |
Top regions: UNITED STATES (23%), UNITED KINGDOM (13%), BRAZIL (7%) |
| Platform Engagement | Instagram: 828 avg likes/post · Tiktok: 35,300 avg views/post · Youtube: 33,610 avg views/post | Best reach: Tiktok 35,300 avg views; best engagement: Tiktok 3,128 avg likes |
Top Brand Affinities
Grindr
Warner Music
Kurt Geiger
Victoria Beckham
ITV
Mixcloud
Amazon Music
Shea Moisture
Vauxhall
All Saints
ASOS
River Island
| Brand | Category | Score |
|---|---|---|
| Grindr | 28.52 | |
| Warner Music | 24.48 | |
| Kurt Geiger | 23.04 | |
| Victoria Beckham | 22.24 | |
| ITV | 19.17 | |
| Mixcloud | 17.08 | |
| Amazon Music | 14.90 | |
| Shea Moisture | 14.41 | |
| Vauxhall | 13.62 | |
| All Saints | 13.02 | |
| ASOS | 13.02 | |
| River Island | 12.91 | |
| Jean Paul Gaultier | 12.22 | |
| Beauty Bay | 12.01 | |
| Selfridges | 11.17 | |
| JACQUEMUS | 10.28 | |
| boohoo | 10.16 | |
| Tate Modern | 9.95 | |
| Sainsbury's | 9.52 | |
| Ableton | 9.12 | |
| Pioneer | 8.96 | |
| Glossier | 8.82 | |
| Acne Studios | 8.71 | |
| Marks & Spencer | 8.30 | |
| Pro Tools | 7.97 | |
| MTV | 7.92 | |
| Barbie | 6.86 | |
| MISSGUIDED | 6.84 | |
| Steve Madden | 6.84 | |
| Maison Margiela | 6.52 | |
| Loewe | 6.17 | |
| Dr. Martens | 6.00 | |
| Vivienne Westwood | 5.92 | |
| BBC | 5.74 | |
| Coachella | 5.55 | |
| iHeartRadio Music Awards | 5.45 | |
| Topshop | 5.36 | |
| MATTEL | 5.18 | |
| SoundCloud | 5.16 | |
| Urban Outfitters | 5.02 | |
| Spotify Music | 5.02 | |
| Harrods | 4.91 | |
| Fenty beauty | 4.87 | |
| NBC | 4.82 | |
| Primark | 4.69 | |
| Alexander McQueen | 4.58 | |
| Coach | 4.47 | |
| Lush | 4.29 | |
| Showtime | 4.22 | |
| TOM FORD | 4.17 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
