MMZ

MMZ — pop artist from FR.

In January 2016, Moha and Lazer launched the MMZ powerhouse, quickly gaining millions of views on Youtube with hits like "Cocaina," "Au pied de ma tour,"…

Influence: 55.21% Fanbase: 45.98% Trending: 59.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sergio Tacchini • 56.52% • Very Strong

As of 2025-09-10

1,427,334

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:05:14 UTC

Genres

popfrancotonpop urbainehip-hop & raprap conscienthip-hop/rapfrench hip hoprap francaiscloud rap francaiship hop

Biography

In January 2016, Moha and Lazer launched the MMZ powerhouse, quickly gaining millions of views on Youtube with hits like "Cocaina," "Au pied de ma tour," "Bulma," and "Pandora." Representing the Tarterêts neighborhood in France, MMZ solidified its dominance in the rap scene, establishing a new three-letter gang in French rap. Their debut album "Tout pour le gang" went gold on November 4, 2016, with tracks like "Bulma" and "Ma Bulle" also earning gold certifications. Following a series of showcases in France, Morocco, Spain, and Canada, as well as international music videos, MMZ returned with the album "N’DA" in November 2017 and its reissue "TROP N’DA" in June 2018, featuring 9 new tracks.

MMZ, led by Moha and Lazer, continues to thrive with their signature style, exemplified by their relentless dedication to the gang. From their initial breakthrough to global performances and album releases, the group remains rooted in their identity and commitment to their fans. The success of MMZ's music, including their hit singles and albums, showcases their unwavering influence in the rap industry, solidifying their position as a force to be reckoned with in French rap music.

Top Brand Affinities

Report Date: 2025-09-10

MMZ is already in the conversation with 18-24 & 25-34 audiences in FRANCE, ALGERIA, MOROCCO. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (729,918 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Sergio Tacchini, Accor Hotels, Ellesse points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MMZ score 1.17% — Moderate bucket.

Brand: Sergio TacchiniBrand: Accor HotelsBrand: Ellesse

Followers:1,427,334

Engagements:16,674

Rate:1.2%

Posts:101

Avg Likes:16,703

Avg Comments:325

Avg Views:729,918

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,427,334 · Engagements 16,674 · Rate 1.2% Posts 101 · Views 729,918 · Avg Likes 16,703 · Avg Comments 325 · Avg Views 729,918	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 9% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	FRANCE (64%) ALGERIA (13%) MOROCCO (7%) BELGIUM (6%) TUNISIA (2%)	Top regions: FRANCE (64%), ALGERIA (13%), MOROCCO (7%)
Platform Engagement	Instagram: 8,694 avg likes/post · Youtube: 729,918 avg views/post	Best reach: Youtube 729,918 avg views; best engagement: Instagram 8,694 avg likes

Top Brand Affinities

Sergio Tacchini

Score: 56.52

Accor Hotels

Score: 24.90

Ellesse

Score: 13.33

Foot Locker

Score: 11.49

Lacoste

Score: 10.66

New Era

Score: 9.36

JACQUEMUS

Score: 8.99

Champion

Score: 8.71

Stone Island

Score: 7.50

Pull&Bear

Score: 7.27

Warner Bros

Score: 7.26

Dsquared

Score: 6.19

Brand	Category	Score
Sergio Tacchini		56.52
Accor Hotels		24.90
Ellesse		13.33
Foot Locker		11.49
Lacoste		10.66
New Era		9.36
JACQUEMUS		8.99
Champion		8.71
Stone Island		7.50
Pull&Bear		7.27
Warner Bros		7.26
Dsquared		6.19
boohoo		5.49
Maybach		5.38
KENZO		5.32
Kappa		5.16
Alexander McQueen		4.27
Fendi		4.14
Hugo Boss		3.97
Ferragamo		3.35
Fila		3.20
BALMAIN		3.12
Garnier		3.08
Balenciaga		3.02
Gucci		3.01
Christian Louboutin		2.98
Carrefour		2.81
Moschino		2.79
ASICS		2.68
ASOS		2.67
Burger King		2.65
Versace		2.65
Peugeot		2.64
The North Face		2.63
Montblanc		2.62
Mitsubishi		2.61
Ferrari		2.57
Polo Ralph Lauren		2.53
Cartier		2.49
FIFA		2.45
Nike		2.44
Puma		2.43
Urban Outfitters		2.43
Louis Vuitton		2.41
Haima		2.39
Bugatti		2.32
Calvin Klein		2.32
Dolce & Gabbana		2.24
Armani		2.15
Yamaha		2.14