MJ Lenderman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
31,568
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:52 UTC
Genres
Biography
MJ Lenderman resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (95,890 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to MOOG, Ampeg, Spotify Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,568 · Engagements 5,886 · Rate 18.6% Posts 103 · Views 130,264 · Avg Likes 5,868 · Avg Comments 77 · Avg Views 130,264 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 31% 35-44: 17% 45-64: 12% |
Largest: 25-34 (37%); next: 18-24 (31%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (73%) CANADA (8%) UNITED KINGDOM (4%) AUSTRALIA (1%) GERMANY (1%) |
Top regions: UNITED STATES (73%), CANADA (8%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,286 avg likes/post · Tiktok: 95,890 avg views/post · Youtube: 34,374 avg views/post | Best reach: Tiktok 95,890 avg views; best engagement: Tiktok 4,255 avg likes |
Top Brand Affinities
MOOG
Ampeg
Spotify Music
Pro Tools
Ableton
Margaritaville
SoundCloud
Coors
Kodak
Kroger
Lollapalooza
Kickstarter
| Brand | Category | Score |
|---|---|---|
| MOOG | 30.18 | |
| Ampeg | 24.18 | |
| Spotify Music | 11.07 | |
| Pro Tools | 10.45 | |
| Ableton | 9.06 | |
| Margaritaville | 7.83 | |
| SoundCloud | 7.69 | |
| Coors | 7.69 | |
| Kodak | 7.33 | |
| Kroger | 7.22 | |
| Lollapalooza | 6.82 | |
| Kickstarter | 6.55 | |
| Walgreens | 6.29 | |
| Holden | 6.25 | |
| Emporium | 5.51 | |
| Coachella | 5.21 | |
| Taco Bell | 5.03 | |
| Hurley | 4.84 | |
| Verizon | 4.70 | |
| Gatorade | 4.55 | |
| Polaroid | 4.45 | |
| Nixon | 4.36 | |
| Paramount Pictures | 4.22 | |
| Urban Outfitters | 4.22 | |
| Busch | 4.05 | |
| Airbnb | 3.86 | |
| Cadillac | 3.55 | |
| Showtime | 3.42 | |
| Tinder | 3.42 | |
| Fujifilm | 3.25 | |
| Carhartt | 3.11 | |
| Nickelodeon | 2.99 | |
| Budweiser | 2.89 | |
| Pixar | 2.87 | |
| Philips | 2.59 | |
| Dr. Martens | 2.57 | |
| Walmart | 2.50 | |
| Sprite | 2.33 | |
| Guinness | 2.21 | |
| Chipotle Mexican Grill | 2.14 | |
| WWE | 2.07 | |
| The Olympic Games | 1.94 | |
| Chrysler | 1.87 | |
| Beats Electronics | 1.71 | |
| Nintendo | 1.67 | |
| Paypal | 1.58 | |
| Pepsi | 1.49 | |
| Subaru | 1.44 | |
| Adobe | 1.44 | |
| Costco | 1.43 |
Official Profiles
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LoginArtist: MJ Lenderman
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 03:00 UTC | Wilco's Sky Blue Sky 2026 | Hard Rock Hotel Riviera Maya | Tulum, Mexico | — |
| 2026-01-19 08:00 UTC | Valerie June, Wilco, Dr. Dog, Yo La Tengo, Dinosaur Jr., Waxahatchee, Hurray for the Riff Raff, MJ Lenderman, The Jayhawks, Jeff Tweedy, Cameron Winter, The Autumn Defense, Case Oats, Michael Shannon & Jason Narducy | Hard Rock Hotel Riviera Maya | Ciudad Aventuras, Mexico | |
| 2026-03-26 19:00 UTC | Big Ears Festival 2026 | Downtown Knoxville | Knoxville, United States |
