MJ Cole
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
53,217
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:18 UTC
Genres
Biography
Growing up in London, MJ Cole honed his musical skills by studying oboe and piano, later venturing into electronic music production. His diverse discography includes collaborations with notable artists like Mariah Carey and Bruno Mars, showcasing his versatility in the music industry. Cole's latest release, the instrumental album "Presents Madrugada" in 2020, reflects his return to classical roots with a cinematic and transcendent approach to music composition.
MJ Cole reaches 25-34 & 18-24 audiences concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,806 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Pioneer, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 53,217 · Engagements 842 · Rate 1.6% Posts 1,057 · Views 2,270 · Avg Likes 827 · Avg Comments 45 · Avg Views 2,270 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 27% 35-44: 19% 45-64: 7% |
Largest: 25-34 (44%); next: 18-24 (27%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (14%) BRAZIL (5%) CANADA (3%) FRANCE (3%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (14%), BRAZIL (5%) |
| Platform Engagement | Instagram: 670 avg likes/post · Tiktok: 1,806 avg views/post · Youtube: 464 avg views/post | Best reach: Tiktok 1,806 avg views; best engagement: Instagram 670 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
MOOG
Ableton
Akai
Warner Music
Vauxhall
Amazon Music
ITV
SoundCloud
Sennheiser
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 198.38 | |
| Pioneer | 69.36 | |
| MOOG | 57.54 | |
| Ableton | 52.39 | |
| Akai | 43.06 | |
| Warner Music | 33.38 | |
| Vauxhall | 31.65 | |
| Amazon Music | 26.34 | |
| ITV | 24.05 | |
| SoundCloud | 23.83 | |
| Sennheiser | 22.20 | |
| Pro Tools | 15.62 | |
| Beats Electronics | 13.72 | |
| All Saints | 13.32 | |
| Selfridges | 12.95 | |
| Deliveroo | 11.93 | |
| Tate Modern | 11.07 | |
| Spotify Music | 10.12 | |
| Sainsbury's | 9.48 | |
| BBC | 9.28 | |
| Atmos | 9.24 | |
| Stone Island | 8.76 | |
| Vivienne Westwood | 8.62 | |
| Easyjet | 8.58 | |
| Carlsberg | 8.29 | |
| Stüssy | 6.73 | |
| Marks & Spencer | 6.57 | |
| Clarks | 5.65 | |
| Tesco | 5.38 | |
| Hurley | 5.33 | |
| Tomorrowland | 5.32 | |
| Haribo | 4.67 | |
| Coachella | 4.51 | |
| Harrods | 4.40 | |
| Guinness | 4.40 | |
| Sega | 4.30 | |
| Moschino | 4.22 | |
| MTV | 3.96 | |
| ASOS | 3.79 | |
| Warner Bros | 3.67 | |
| Bacardi | 3.67 | |
| Topshop | 3.48 | |
| Sneakerhead | 3.40 | |
| Cadbury | 3.39 | |
| Showtime | 3.36 | |
| Carhartt | 3.27 | |
| Urban Outfitters | 3.19 | |
| Columbia Pictures | 3.15 | |
| Kodak | 2.97 | |
| Red Bull | 2.94 |
Official Profiles
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LoginArtist: MJ Cole
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | MJ Cole | Koko | London, United Kingdom |
