Mixtape Madness

Mixtape Madness

Country: GB | Gender: not applicable

Influence: 56.65% Fanbase: 37.44% Trending: 66.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sky Sports • 24.08% • Very Strong

As of 2025-09-08

2,971,847

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:33 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopuk drillmelodic drillrap

Biography

Experience the pinnacle of British urban music through our platform, showcasing music videos, mixtape premieres, audios, and freestyle shows like 'Mad About Bars' and 'Next Up.' Our A&R team excels in discovering the future sound of the industry, with a roster that includes notable artists such as J Hus, M Huncho, and many others. Join us as we celebrate the best in UK urban music and champion the rising stars of tomorrow.

Mixtape Madness Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Mixtape Madness commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (79%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,545 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Sky Sports, ITV, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mixtape Madness score 0.08%Low bucket.
Brand: Sky SportsBrand: ITVBrand: Mixcloud
Followers:2,971,847
Engagements:2,377
Rate:0.1%
Posts:31,117
Views:10,646
Avg Likes:2,335
Avg Comments:46
Avg Views:10,646

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,971,847 · Engagements 2,377 · Rate 0.1%
Posts 31,117 · Views 10,646 · Avg Likes 2,335 · Avg Comments 46 · Avg Views 10,646
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 31%
13-17: 9%
35-44: 6%
Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED KINGDOM (49%)
UNITED STATES (9%)
FRANCE (3%)
CANADA (3%)
AUSTRALIA (3%)
Top regions: UNITED KINGDOM (49%), UNITED STATES (9%), FRANCE (3%)
Platform Engagement Instagram: 1,826 avg likes/post · Tiktok: 5,101 avg views/post · Youtube: 5,545 avg views/post Best reach: Youtube 5,545 avg views; best engagement: Instagram 1,826 avg likes

Top Brand Affinities

Sky Sports
Score: 24.08
ITV
Score: 22.79
Mixcloud
Score: 16.92
Palm Angels
Score: 16.44
Vauxhall
Score: 16.19
Amazon Music
Score: 15.94
True Religion
Score: 15.70
Selfridges
Score: 12.45
boohoo
Score: 12.40
Stone Island
Score: 11.78
River Island
Score: 11.57
New Era
Score: 11.32
Brand Category Score
Sky Sports 24.08
ITV 22.79
Mixcloud 16.92
Palm Angels 16.44
Vauxhall 16.19
Amazon Music 15.94
True Religion 15.70
Selfridges 12.45
boohoo 12.40
Stone Island 11.78
River Island 11.57
New Era 11.32
SoundCloud 9.81
Champion 9.16
Dsquared 8.81
Beats Electronics 8.16
Foot Locker 8.12
Pro Tools 7.86
Moncler 7.82
Pioneer 7.14
Emporio Armani 6.79
MISSGUIDED 6.78
Kappa 6.38
Hugo Boss 6.33
Hennessy 6.23
Myprotein 5.99
Alexander McQueen 5.76
Spotify Music 5.04
MTV 4.97
Polo Ralph Lauren 4.78
BBC 4.78
Rolls-Royce 4.75
Ableton 4.69
Rolex 4.35
Harrods 4.28
Superdry 4.25
Carhartt 4.23
Sneakerhead 4.16
Kodak 3.96
BALMAIN 3.80
ASOS 3.72
Urban Outfitters 3.68
KENZO 3.53
Tesco 3.51
Christian Louboutin 3.46
Versace 3.38
Topshop 3.19
Fendi 3.17
Gucci 2.98
Dr. Martens 2.93

Official Profiles

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Artist: Mixtape Madness

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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