Mitchell Tenpenny
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,313,656
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:15 UTC
Genres
Biography
Mitchell Tenpenny resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, NIGERIA. The demographic is heavily female (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 14,400 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Myer, Ariat, Miller Lite maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,313,656 · Engagements 2,781 · Rate 0.2% Posts 4,665 · Views 17,513 · Avg Likes 2,631 · Avg Comments 116 · Avg Views 17,513 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 35% 35-44: 14% 45-64: 6% |
Largest: 18-24 (40%); next: 25-34 (35%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (71%) CANADA (7%) NIGERIA (6%) AUSTRALIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (71%), CANADA (7%), NIGERIA (6%) |
| Platform Engagement | Instagram: 1,548 avg likes/post · Tiktok: 14,400 avg views/post · Youtube: 3,113 avg views/post | Best reach: Tiktok 14,400 avg views; best engagement: Instagram 1,548 avg likes |
Top Brand Affinities
Myer
Ariat
Miller Lite
Vegemite
Kmart
Barstool Sports
Qantas
Bud Light
Coors
Margaritaville
Chop-Chop
Gillette
| Brand | Category | Score |
|---|---|---|
| Myer | 39.27 | |
| Ariat | 31.20 | |
| Miller Lite | 27.40 | |
| Vegemite | 25.95 | |
| Kmart | 23.58 | |
| Barstool Sports | 17.60 | |
| Qantas | 16.77 | |
| Bud Light | 14.13 | |
| Coors | 13.26 | |
| Margaritaville | 12.12 | |
| Chop-Chop | 11.81 | |
| Gillette | 11.08 | |
| Carhartt | 10.70 | |
| Holden | 10.43 | |
| Busch | 10.27 | |
| Arbonne | 9.55 | |
| Amazon Music | 9.46 | |
| Chick-fil-A | 8.75 | |
| Woolworths | 8.62 | |
| Kroger | 8.30 | |
| iHeartRadio Music Awards | 7.99 | |
| Verizon | 7.77 | |
| Budweiser | 7.72 | |
| Younique | 7.62 | |
| MamaBear | 6.97 | |
| Jeep | 6.54 | |
| T.J. Maxx | 6.37 | |
| Taco Bell | 6.16 | |
| Billabong | 6.15 | |
| Target | 6.00 | |
| American Eagle | 5.74 | |
| Free People | 5.70 | |
| GMC | 5.70 | |
| NHL | 5.46 | |
| NBC | 5.13 | |
| PetSmart | 5.05 | |
| HomeGoods | 4.95 | |
| OLD NAVY | 4.90 | |
| Bentley | 4.52 | |
| Redken | 4.48 | |
| Steve Madden | 4.38 | |
| Jack Daniels | 4.37 | |
| Cadillac | 4.33 | |
| BarkBox | 4.22 | |
| ESPN | 4.20 | |
| NFL | 4.19 | |
| Heinz | 3.98 | |
| Walmart | 3.96 | |
| Lululemon Athletica | 3.85 | |
| Under Armour | 3.72 |
Official Profiles
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LoginArtist: Mitchell Tenpenny
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | Mitchell Tenpenny, Hudson Westbrook, Josh Ross, Corey Kent | Midland Theatre | Kansas City, United States | |
| 2025-12-11 04:00 UTC | Hudson Westbrook, Mitchell Tenpenny, Josh Ross, Corey Kent | The Midland Theatre | Kansas City, United States | |
| 2026-04-10 02:00 UTC | Hardy, Mitchell Tenpenny | Thompson-Boling Arena at Food City Center | Knoxville, United States | |
| 2026-04-11 02:00 UTC | Hardy, Mitchell Tenpenny | Cadence Bank Arena | Tupelo, United States |
