MistaJam

MistaJam — electronic artist from GB.

From Nottingham's council estates to the global dance music scene, MistaJam has emerged as one of the UK's most prominent Black British dance music artists.…

Influence: 58.67% Fanbase: 42.48% Trending: 66.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 77.58% • Very Strong

As of 2025-09-09

189,560

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:55 UTC

Genres

electronicdanceelectronichouse

Biography

From Nottingham's council estates to the global dance music scene, MistaJam has emerged as one of the UK's most prominent Black British dance music artists. His tracks have collectively amassed over half a billion streams, with his 2021 hit 'If You Really Love Me (How Will I Know)' alone receiving 250 million streams and a BPI Gold certification.

With releases like 'Defibrillator' on Noizu’s Techne and 'Nothing Else Matters' via Virgin Music Germany, MistaJam has garnered praise from industry heavyweights such as Calvin Harris, Todd Terry, and Tiësto. His dynamic performances, blending various styles of House music, have captivated audiences in intimate clubs and large festival stages alike, solidifying his status as a rising star in the dance music world.

Top Brand Affinities

Report Date: 2025-09-09

MistaJam connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, SPAIN, UNITED STATES. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 789 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Pioneer, Warner Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: MistaJam moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MistaJam score 0.16% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Warner Music

Followers:189,560

Engagements:312

Rate:0.2%

Posts:8,149

Avg Likes:304

Avg Comments:19

Avg Views:789

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 189,560 · Engagements 312 · Rate 0.2% Posts 8,149 · Views 789 · Avg Likes 304 · Avg Comments 19 · Avg Views 789	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 37% 35-44: 15% 45-64: 6%	Largest: 18-24 (37%); next: 25-34 (37%)
Gender Split	Female: 36% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED KINGDOM (88%) SPAIN (2%) UNITED STATES (2%) IRAQ (2%) AUSTRALIA (2%)	Top regions: UNITED KINGDOM (88%), SPAIN (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 259 avg likes/post · Tiktok: 789 avg views/post	Best reach: Tiktok 789 avg views; best engagement: Instagram 259 avg likes

Top Brand Affinities

Mixcloud

Score: 77.58

Pioneer

Score: 36.99

Warner Music

Score: 31.84

ITV

Score: 30.91

Sky Sports

Score: 29.91

Trancefamily

Score: 26.17

Vauxhall

Score: 24.78

MOOG

Score: 19.71

Ableton

Score: 18.33

Amazon Music

Score: 17.30

Waitrose

Score: 17.23

Selfridges

Score: 14.86

Brand	Category	Score
Mixcloud		77.58
Pioneer		36.99
Warner Music		31.84
ITV		30.91
Sky Sports		29.91
Trancefamily		26.17
Vauxhall		24.78
MOOG		19.71
Ableton		18.33
Amazon Music		17.30
Waitrose		17.23
Selfridges		14.86
Akai		13.36
Sainsbury's		11.21
SoundCloud		11.20
Easyjet		11.17
British Airways		11.16
Peroni		11.12
ASDA		10.82
Morrisons		10.65
All Saints		10.24
Carlsberg		9.80
River Island		9.61
Next		9.55
Sennheiser		9.09
Marks & Spencer		8.55
BBC		8.31
Beats Electronics		8.12
Pro Tools		7.96
Grey Goose		7.88
Stone Island		7.19
MISSGUIDED		7.06
Tesco		6.94
Tate Modern		6.84
Foot Locker		6.82
boohoo		6.67
Myprotein		6.58
ASOS		6.26
Tomorrowland		6.22
Spotify Music		5.91
Harrods		5.88
Cadbury		5.57
Vivienne Westwood		5.47
ALDI		5.45
Guinness		5.13
Hilton		5.12
MTV		4.77
Ryanair		4.63
Haima		4.58
Haribo		4.42