
Missy Elliott
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
9,523,794
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In the mid-2000s, Missy Elliott continued her success with hit singles like "Get Ur Freak On" and "Work It," earning Grammy awards for her work. Despite health challenges related to Graves' disease, she remained active in the music industry, producing for various artists and releasing sporadic tracks. In 2019, she made a mainstream resurgence with the Iconology EP, followed by collaborations with artists like Toni Braxton and Dua Lipa. Recognized for her contributions, Elliott was inducted into the Songwriters Hall of Fame, Black Music & Entertainment Walk of Fame, Hollywood Walk of Fame, and became the first female rapper inducted into the Rock and Roll Hall of Fame in 2023.
Missy Elliott has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (61%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 436,300 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Amazon Music, Steve Madden, Maison Margiela signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 9,523,794 · Engagements 66,453 · Rate 0.7% Posts 308 · Views 470,222 · Avg Likes 64,644 · Avg Comments 1,703 · Avg Views 470,222 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 41% 18-24: 39% 35-44: 12% 13-17: 5% |
Largest: 25-34 (41%); next: 18-24 (39%) |
Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
Top Countries |
UNITED STATES (48%) BRAZIL (6%) UNITED KINGDOM (4%) CANADA (4%) FRANCE (3%) |
Top regions: UNITED STATES (48%), BRAZIL (6%), UNITED KINGDOM (4%) |
Platform Engagement | Instagram: 44,648 avg likes/post · Tiktok: 436,300 avg views/post · Youtube: 33,922 avg views/post | Best reach: Tiktok 436,300 avg views; best engagement: Instagram 44,648 avg likes |
Top Brand Affinities
Amazon Music
Steve Madden
Maison Margiela
JACQUEMUS
Hennessy
KARL LAGERFELD
Barbie
Coach
Free People
ULTA Beauty
Alexander McQueen
FashionNova
Brand | Category | Score |
---|---|---|
Amazon Music | 9.81 | |
Steve Madden | 7.71 | |
Maison Margiela | 7.68 | |
JACQUEMUS | 6.69 | |
Hennessy | 6.62 | |
KARL LAGERFELD | 6.57 | |
Barbie | 6.52 | |
Coach | 6.23 | |
Free People | 5.68 | |
ULTA Beauty | 5.62 | |
Alexander McQueen | 5.59 | |
FashionNova | 5.56 | |
Publix | 5.29 | |
Hot Topic | 5.19 | |
Champion | 5.07 | |
iHeartRadio Music Awards | 4.81 | |
Loewe | 4.80 | |
NARS Cosmetics | 4.78 | |
boohoo | 4.69 | |
Fenty beauty | 4.61 | |
Urban Outfitters | 4.61 | |
CNN | 4.52 | |
Verizon | 4.29 | |
Marc Jacobs | 4.13 | |
BALMAIN | 3.96 | |
NBC | 3.94 | |
ESPN | 3.93 | |
Christian Louboutin | 3.91 | |
UGG | 3.82 | |
OLD NAVY | 3.77 | |
Target | 3.66 | |
MTV | 3.64 | |
Hilton | 3.49 | |
American Eagle | 3.47 | |
Topshop | 3.47 | |
NORDSTROM | 3.45 | |
Opi | 3.27 | |
Nickelodeon | 3.23 | |
Walmart | 3.15 | |
GAP | 3.13 | |
Olaplex | 3.13 | |
ASOS | 3.13 | |
Victoria's Secret | 3.09 | |
Moschino | 3.03 | |
Versace | 2.90 | |
Sneakerhead | 2.90 | |
Paramount Pictures | 2.87 | |
Coachella | 2.86 | |
SoundCloud | 2.85 | |
Kodak | 2.79 |
Official Profiles
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LoginArtist: Missy Elliott
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |