Missy Elliott

Missy Elliott

Country: US | Gender: female

Influence: 71.77% Fanbase: 65.71% Trending: 74.81% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.81% • Very Strong

As of 2025-09-26

9,523,794

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:53:34 UTC

Genres

popdance poppophip popr&b, funk & soulr&burban contemporarycontemporary r&bhip-hop & raphip hoppop rapraphip-hop/rapvirginia hip hopcontemporary hip hop

Biography

Missy Elliott, born in Portsmouth, Virginia in 1971, made her mark on the music industry as a producer and artist. Beginning her career with the group Sista under Swing Mob label, she gained recognition for her work with artists like Aaliyah and Tweet. Elliott's debut album, Supa Dupa Fly in 1997, was a commercial success, setting the stage for her influential contributions to rap and R&B throughout the late '90s and 2000s. Her subsequent albums, Da Real World, Miss E...So Addictive, Under Construction, This Is Not a Test!, and The Cookbook, all achieved double platinum status.

In the mid-2000s, Missy Elliott continued her success with hit singles like "Get Ur Freak On" and "Work It," earning Grammy awards for her work. Despite health challenges related to Graves' disease, she remained active in the music industry, producing for various artists and releasing sporadic tracks. In 2019, she made a mainstream resurgence with the Iconology EP, followed by collaborations with artists like Toni Braxton and Dua Lipa. Recognized for her contributions, Elliott was inducted into the Songwriters Hall of Fame, Black Music & Entertainment Walk of Fame, Hollywood Walk of Fame, and became the first female rapper inducted into the Rock and Roll Hall of Fame in 2023.

Missy Elliott Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

Missy Elliott has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (61%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 445,250 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Amazon Music, Steve Madden, Maison Margiela signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Missy Elliott score 0.70%Low bucket.
Brand: Amazon MusicBrand: Steve MaddenBrand: Maison Margiela
Followers:9,523,794
Engagements:66,789
Rate:0.7%
Posts:308
Views:479,172
Avg Likes:64,944
Avg Comments:1,708
Avg Views:479,172

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,523,794 · Engagements 66,789 · Rate 0.7%
Posts 308 · Views 479,172 · Avg Likes 64,944 · Avg Comments 1,708 · Avg Views 479,172
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 39%
35-44: 12%
13-17: 5%
Largest: 25-34 (41%); next: 18-24 (39%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED STATES (48%)
BRAZIL (6%)
UNITED KINGDOM (4%)
CANADA (4%)
FRANCE (3%)
Top regions: UNITED STATES (48%), BRAZIL (6%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 44,648 avg likes/post · Tiktok: 445,250 avg views/post · Youtube: 33,922 avg views/post Best reach: Tiktok 445,250 avg views; best engagement: Instagram 44,648 avg likes

Top Brand Affinities

Amazon Music
Score: 9.81
Steve Madden
Score: 7.71
Maison Margiela
Score: 7.68
JACQUEMUS
Score: 6.69
Hennessy
Score: 6.62
KARL LAGERFELD
Score: 6.57
Barbie
Score: 6.52
Coach
Score: 6.23
Free People
Score: 5.68
ULTA Beauty
Score: 5.62
Alexander McQueen
Score: 5.59
FashionNova
Score: 5.56
Brand Category Score
Amazon Music 9.81
Steve Madden 7.71
Maison Margiela 7.68
JACQUEMUS 6.69
Hennessy 6.62
KARL LAGERFELD 6.57
Barbie 6.52
Coach 6.23
Free People 5.68
ULTA Beauty 5.62
Alexander McQueen 5.59
FashionNova 5.56
Publix 5.29
Hot Topic 5.19
Champion 5.07
iHeartRadio Music Awards 4.81
Loewe 4.80
NARS Cosmetics 4.78
boohoo 4.69
Fenty beauty 4.61
Urban Outfitters 4.61
CNN 4.52
Verizon 4.29
Marc Jacobs 4.13
BALMAIN 3.96
NBC 3.94
ESPN 3.93
Christian Louboutin 3.91
UGG 3.82
OLD NAVY 3.77
Target 3.66
MTV 3.64
Hilton 3.49
American Eagle 3.47
Topshop 3.47
NORDSTROM 3.45
Opi 3.27
Nickelodeon 3.23
Walmart 3.15
GAP 3.13
Olaplex 3.13
ASOS 3.13
Victoria's Secret 3.09
Moschino 3.03
Versace 2.90
Sneakerhead 2.90
Paramount Pictures 2.87
Coachella 2.86
SoundCloud 2.85
Kodak 2.79

Official Profiles

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Artist: Missy Elliott

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Missy Elliott today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-26)

Total: 9,538,304

PLATFORM TOTAL %
Spotify Spotify 7,328,282 76.83%
Pandora Pandora 1,237,374 12.97%
Audiomack Audiomack 729,794 7.65%
Yandex Yandex 241,010 2.53%
Jiosaavn Jiosaavn 1,844 0.02%
Anghami Anghami 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist