Mississippi Mass Choir

Mississippi Mass Choir — spirituals artist from US.

The Mississippi Mass Choir, formed in 1988 by Frank Williams, a Malaco Records executive and member of the Jackson Southernaires, quickly rose to fame under…

Influence: 54.11% Fanbase: 25.15% Trending: 68.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 22.40% • Very Strong

As of 2025-09-09

29,024

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:08 UTC

Genres

spiritualschristiangospelcontemporary gospelpraise

Biography

The Mississippi Mass Choir, formed in 1988 by Frank Williams, a Malaco Records executive and member of the Jackson Southernaires, quickly rose to fame under the musical direction of David R. Curry. The 100-voice gospel choir dominated Billboard's gospel charts in the late '80s and '90s with hit albums like their self-titled debut and the chart-topping God Gets the Glory and It Remains to Be Seen. Despite Williams' passing, the choir has persisted in their mission of "serving God through song," releasing successful albums like I'll See You in Rapture, Amazing Love, Then Sings My Soul, and We Still Believe.

The Mississippi Mass Choir's legacy as one of America's most influential and commercially successful gospel acts is solidified by their numerous accolades, including James Cleveland GMWA awards and a Soul Train music award for best gospel album. Founded in Jackson, the choir's powerful performances and dedication to spreading the message of faith through music have endeared them to audiences worldwide. With a discography spanning decades, the Mississippi Mass Choir continues to uplift and inspire listeners with their soul-stirring, spiritually uplifting music.

Top Brand Affinities

Report Date: 2025-09-09

Mississippi Mass Choir draws 35-44 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, BRAZIL. The skew is female-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 996 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Amazon Music, iHeartRadio Music Awards, Delta makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mississippi Mass Choir score 3.43% — Very Strong bucket.

Brand: Amazon MusicBrand: iHeartRadio Music AwardsBrand: Delta

Followers:29,024

Engagements:996

Rate:3.4%

Posts:2,609

Avg Likes:996

Avg Comments:34

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,024 · Engagements 996 · Rate 3.4% Posts 2,609 · Views 0 · Avg Likes 996 · Avg Comments 34 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 37% 25-34: 34% 45-64: 21% 18-24: 7%	Largest: 35-44 (37%); next: 25-34 (34%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (86%) NIGERIA (4%) BRAZIL (3%) SOUTH AFRICA (1%) ITALY (1%)	Top regions: UNITED STATES (86%), NIGERIA (4%), BRAZIL (3%)
Platform Engagement	Instagram: 996 avg likes/post	best engagement: Instagram 996 avg likes

Top Brand Affinities

Amazon Music

Score: 22.40

iHeartRadio Music Awards

Score: 11.50

Delta

Score: 8.67

NBC

Score: 8.38

Kroger

Score: 8.15

Nixon

Score: 7.36

CNN

Score: 7.03

Walgreens

Score: 6.47

FedEx

Score: 6.00

Walmart

Score: 5.38

Chick-fil-A

Score: 5.21

Verizon

Score: 5.01

Brand	Category	Score
Amazon Music		22.40
iHeartRadio Music Awards		11.50
Delta		8.67
NBC		8.38
Kroger		8.15
Nixon		7.36
CNN		7.03
Walgreens		6.47
FedEx		6.00
Walmart		5.38
Chick-fil-A		5.21
Verizon		5.01
ESPN		4.68
Paypal		4.11
Spotify Music		3.98
NFL		3.75
Paramount Pictures		3.61
Los Angeles Lakers		3.51
Amazon		3.24
Tiffany & Co		3.18
Target		3.11
Philips		3.08
Hennessy		2.67
NBA		2.64
CBS		2.59
FashionNova		2.53
Cadillac		2.30
The Olympic Games		2.25
Timberland		2.24
Christian Louboutin		2.08
Pandora		2.08
Beats Electronics		1.90
Sneakerhead		1.89
SoundCloud		1.86
ASOS		1.84
SheInside		1.66
Pixar		1.65
WWE		1.65
Pic Collage		1.58
shein		1.55
Pepsi		1.53
Chrysler		1.39
Gucci		1.36
CBS Television Studios		1.35
McDonald's		1.30
musical.ly		1.25
Chipotle Mexican Grill		1.22
DC Entertainment		1.15
Versace		1.14
Netflix		1.11