Missing Persons
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-06
2,791
Social Media Followers
As of 2025-11-06
00:00:00
Hours Airplay
2025-12-29 13:23:16 UTC
Genres
Biography
Rising to fame with their 1982 debut album "Spring Session M," Missing Persons became known for hits like "Walking in L.A.," "Words," and "Destination Unknown." Dale Bozzio's distinctive vocals and bold fashion sense made her a new wave icon, while the band's experimental musicianship set them apart in the era of MTV and synth-pop. Despite lineup changes, Missing Persons' impact on new wave and synth-driven pop endures, with their innovative spirit and enduring appeal continuing to resonate with fans.
Missing Persons resonates with 25-34 & 35-44 audiences and sustains presence in UNITED KINGDOM, GERMANY, UNITED STATES. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 57 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, MOOG, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,791 · Engagements 57 · Rate 2.0% Posts 372 · Views 0 · Avg Likes 57 · Avg Comments 1 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 35-44: 28% 18-24: 18% 45-64: 6% |
Largest: 25-34 (46%); next: 35-44 (28%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (77%) GERMANY (5%) UNITED STATES (4%) SPAIN (2%) AUSTRALIA (2%) |
Top regions: UNITED KINGDOM (77%), GERMANY (5%), UNITED STATES (4%) |
| Platform Engagement | Instagram: 57 avg likes/post | best engagement: Instagram 57 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Pioneer
SoundCloud
Diageo
Akai
Trancefamily
Debenhams
ASDA
Vauxhall
Easyjet
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 174.57 | |
| MOOG | 56.99 | |
| Ableton | 49.77 | |
| Pioneer | 35.12 | |
| SoundCloud | 32.37 | |
| Diageo | 25.34 | |
| Akai | 18.70 | |
| Trancefamily | 17.87 | |
| Debenhams | 17.65 | |
| ASDA | 16.12 | |
| Vauxhall | 15.12 | |
| Easyjet | 13.11 | |
| Deliveroo | 11.58 | |
| Acne Studios | 11.39 | |
| Grey Goose | 11.37 | |
| Alexander Wang | 11.28 | |
| Jean Paul Gaultier | 11.20 | |
| Sennheiser | 10.75 | |
| Tesco | 10.40 | |
| All Saints | 10.27 | |
| Fred Perry | 9.83 | |
| Garnier | 9.79 | |
| Depop | 9.67 | |
| Johnnie Walker | 9.47 | |
| Stone Island | 9.20 | |
| Evian | 8.63 | |
| Atmos | 8.57 | |
| Barbour | 8.48 | |
| Alden | 7.96 | |
| Amazon Music | 7.51 | |
| Showtime | 7.24 | |
| Tate Modern | 7.12 | |
| Guinness | 7.07 | |
| Carhartt | 6.83 | |
| Carlsberg | 6.79 | |
| Beats Electronics | 6.10 | |
| Moncler | 6.02 | |
| Ryanair | 5.33 | |
| Vivienne Westwood | 5.21 | |
| Baileys | 5.19 | |
| boohoo | 5.06 | |
| Martini | 4.86 | |
| Emporium | 4.86 | |
| Stüssy | 4.71 | |
| Spotify Music | 4.65 | |
| Matrix | 4.57 | |
| Aperol | 4.37 | |
| Kodak | 4.09 | |
| ALDI | 4.09 | |
| Campari | 4.09 |
Official Profiles
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LoginArtist: Missing Persons
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 531,588
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
452,328 | 85.09% |
| [+] |
Pandora |
75,592 | 14.22% |
| [+] |
Yandex |
3,668 | 0.69% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-03 03:00 UTC | Missing Persons, able machines, HOT Laundry | DNA Lounge | San Francisco, United States | |
| 2026-01-04 03:00 UTC | Missing Persons | Goldfield Trading Post | Sacramento, United States | |
| 2026-02-05 02:00 UTC | Missing Persons, Eileen Carey | Whisky a Go Go | West Hollywood, United States | |
| 2026-02-12 02:00 UTC | Missing Persons | Whisky a Go Go | West Hollywood, United States | |
| 2026-02-19 02:00 UTC | Missing Persons, Kenneith Perrin | Whisky a Go Go | West Hollywood, United States | |
| 2026-02-26 02:00 UTC | Missing Persons | Whisky a Go Go | West Hollywood, United States |
