Misha

Misha — hip-hop & rap artist from FI.

Hailing from Helsinki with Ukrainian roots, Misha is a Finnish music producer-artist who made his instrumental debut with "Feel" in May 2018 through Chillhop…

Influence: 49.48% Fanbase: 16.40% Trending: 66.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 105.70% • Very Strong

As of 2025-09-08

10,531

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:26 UTC

Genres

hip-hop & raphip-hop/rapelectronicchillhopelectronicdowntempo

Biography

Hailing from Helsinki with Ukrainian roots, Misha is a Finnish music producer-artist who made his instrumental debut with "Feel" in May 2018 through Chillhop Music. Known for collaborations with artists like Moonchild and Oddisee, Misha effortlessly blends beat music, alternative R&B, hip-hop, and nu-funk in his productions, showcasing soulful chord progressions and dreamy sounds.

With over 85 million streams and recognition from outlets like Okayplayer and BBC Radio 1Xtra, Misha's music has also been featured on HBO Max's South Side. His solo debut LP "Nocturnal" was released in 2022, followed by his second album "Radiant" in April 2024. Explore more at https://www.mishabeats.com/.

Top Brand Affinities

Report Date: 2025-09-08

Misha stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (71%), and content lands hardest on Tiktok, where posts average 804 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Akai, Ableton, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Misha a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Misha score 1.94% — Moderate bucket.

Brand: AkaiBrand: AbletonBrand: MOOG

Followers:10,531

Engagements:204

Rate:1.9%

Posts:760

Avg Likes:186

Avg Comments:30

Avg Views:1,505

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,531 · Engagements 204 · Rate 1.9% Posts 760 · Views 1,505 · Avg Likes 186 · Avg Comments 30 · Avg Views 1,505	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 30% 35-44: 19% 45-64: 3%	Largest: 25-34 (45%); next: 18-24 (30%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (29%) UNITED KINGDOM (13%) BRAZIL (9%) FINLAND (9%) CANADA (5%)	Top regions: UNITED STATES (29%), UNITED KINGDOM (13%), BRAZIL (9%)
Platform Engagement	Instagram: 138 avg likes/post · Tiktok: 804 avg views/post · Youtube: 701 avg views/post	Best reach: Tiktok 804 avg views; best engagement: Instagram 138 avg likes

Top Brand Affinities

Akai

Score: 105.70

Ableton

Score: 87.03

MOOG

Score: 56.61

Mixcloud

Score: 47.02

Amazon Music

Score: 39.59

Beats Electronics

Score: 33.73

Pro Tools

Score: 32.64

Warner Music

Score: 27.08

Pioneer

Score: 24.53

SoundCloud

Score: 22.17

Spotify Music

Score: 17.79

Akg

Score: 17.64

Brand	Category	Score
Akai		105.70
Ableton		87.03
MOOG		56.61
Mixcloud		47.02
Amazon Music		39.59
Beats Electronics		33.73
Pro Tools		32.64
Warner Music		27.08
Pioneer		24.53
SoundCloud		22.17
Spotify Music		17.79
Akg		17.64
Sennheiser		16.74
Atmos		15.01
Blackmagic Design		10.05
iHeartRadio Music Awards		8.72
Bose		6.58
Nokia		5.85
ESPN		4.92
Stüssy		4.62
Kodak		4.45
CNN		4.26
Leica		4.16
Hennessy		4.05
Philips		4.01
Final Fantasy		3.99
Olympus		3.61
Bethesda Softworks		3.57
NHL		3.47
NBC		3.38
Carhartt		3.14
Fila		3.04
Timberland		2.81
MTV		2.65
Warner Bros		2.61
Nickelodeon		2.59
Tinder		2.55
Skoda		2.48
Matrix		2.41
Sneakerhead		2.39
Dr. Martens		2.38
Airbnb		2.35
Fujifilm		2.32
Sprite		2.25
Coachella		2.25
Vogue		2.24
ASOS		2.19
Nintendo		2.17
Cadillac		2.17
New Balance		2.13