MISAMO Brand Affinity ranks highest Style Nanda at 17.56% . Very Strong. Score DMDB 60.56% | Fanbase 49.98%

MISAMO — pop artist from JP.

MISAMO is a sub-unit of the popular group TWICE, comprised of members MINA, SANA, and MOMO, all hailing from Kansai, Japan. The group is recognized for their…

MISAMO

Recognizable

Country: JP | Artist ID: 3c9d7163-86ff-4194-b595-b0439acc1a3e

Find Artist

Genres

popk-poppopasian pop

Influential: 60.56% Fanbase: 49.98% Trending: 65.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 17.56% • Very Strong

As of 2025-09-09

6,146,701

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.56% | Fanbase 49.98% | Trending 65.84% | CAREER STAGE: MAINSTREAM

Biography

MISAMO is a sub-unit of the popular group TWICE, comprised of members MINA, SANA, and MOMO, all hailing from Kansai, Japan. The group is recognized for their talent and friendly demeanor. They released their debut mini album "Masterpiece" in 2023, followed by their second mini album "HAUTE COUTURE."

Report Date: 2025-09-09

MISAMO builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, JAPAN. With a heavily female (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (919,796 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Style Nanda, Bandai Namco, Paul Smith point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MISAMO score 2.74% — Strong bucket.

Brand: Style NandaBrand: Bandai NamcoBrand: Paul Smith

Followers:6,146,701

Engagements:168,299

Rate:2.7%

Posts:1,398

Avg Likes:168,299

Avg Comments:393

Avg Views:919,796

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,146,701 · Engagements 168,299 · Rate 2.7% Posts 1,398 · Views 919,796 · Avg Likes 168,299 · Avg Comments 393 · Avg Views 919,796	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 21% 13-17: 10% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (21%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (14%) BRAZIL (10%) JAPAN (9%) MEXICO (8%) PHILIPPINES (5%)	Top regions: UNITED STATES (14%), BRAZIL (10%), JAPAN (9%)
Platform Engagement	Instagram: 155,035 avg likes/post · Youtube: 919,796 avg views/post	Best reach: Youtube 919,796 avg views; best engagement: Instagram 155,035 avg likes

Top Brand Affinities

Style Nanda

Score: 17.56

Bandai Namco

Score: 8.93

Paul Smith

Score: 8.74

Vivienne Westwood

Score: 6.47

Maison Margiela

Score: 6.28

Gundam

Score: 5.90

Miu Miu

Score: 5.84

Furla

Score: 5.67

Shake Shack

Score: 5.63

Jollibee

Score: 5.36

UNIQLO

Score: 4.86

Stüssy

Score: 4.69

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Top Brand Affinities

Brand	Category	Score
Style Nanda		17.56
Bandai Namco		8.93
Paul Smith		8.74
Vivienne Westwood		6.47
Maison Margiela		6.28
Gundam		5.90
Miu Miu		5.84
Furla		5.67
Shake Shack		5.63
Jollibee		5.36
UNIQLO		4.86
Stüssy		4.69
League of Legends		4.44
Tiffany		4.27
GAP		3.93
Final Fantasy		3.84
KFC		3.70
Olympus		3.68
Dr. Martens		3.67
Pizza Hut		3.49
Summit Entertainment		3.42
Snoopy And The Peanuts Gang		3.24
Lindt		3.12
Fujifilm		3.02
LEGOLAND		2.91
Marc Jacobs		2.78
IKEA		2.73
Burger King		2.66
Christian Dior		2.58
The North Face		2.55
Fila		2.51
Costco		2.45
Snickers		2.45
Supreme		2.37
Tiffany & Co		2.34
Walt Disney		2.32
Pokemon		2.19
Converse		2.08
Yves Saint Laurent		2.01
Polo Ralph Lauren		2.00
Calvin Klein		1.99
Starbucks		1.98
Forever 21		1.95
Balenciaga		1.91
Activision Blizzard		1.90
Chanel		1.85
GoPro		1.79
Lush		1.76
Universal		1.75
Snapseed		1.71