Miriam Makeba

Miriam Makeba — pop artist from ZA.

Miriam Makeba, celebrated as the Empress of African Song, returned to South Africa after a three-decade exile, marking her as the most important female…

Influence: 53.98% Fanbase: 30.44% Trending: 65.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 457.70% • Very Strong

As of 2025-09-08

2,996

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:43 UTC

Genres

popafropopjazz & standardssouth african jazzothersworldafricanxhosa

Biography

Miriam Makeba, celebrated as the Empress of African Song, returned to South Africa after a three-decade exile, marking her as the most important female vocalist to emerge from the country. Makeba's dynamic vocal tone and impactful singing career helped bring African music to a global audience in the '60s, and she continues to play a vital role in the growth of African music nearly five decades later, with notable collaborations and performances worldwide.

Makeba's life was marked by struggle, from her early years spent in jail to her activism against apartheid. Despite facing challenges, Makeba's contributions to music and her outspoken views led to international recognition and accolades, including the revocation of her South African citizenship and receiving the Dag Hammerskjold Peace Prize in 1968. Through her music and activism, Makeba left a lasting impact on the world stage, using her platform to address social injustices and promote peace.

Top Brand Affinities

Report Date: 2025-09-08

Miriam Makeba connects with 25-34 & 35-44 audiences and shows durable traction across SOUTH AFRICA, BRAZIL, UNITED STATES. With a heavily female (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 104 avg likes per post; Instagram adds dependable engagement depth. Overlap with Standard Bank, Woolworths, Stella Artois highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Miriam Makeba moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Miriam Makeba score 3.47% — Very Strong bucket.

Brand: Standard BankBrand: WoolworthsBrand: Stella Artois

Followers:2,996

Engagements:104

Rate:3.5%

Posts:140

Avg Likes:104

Avg Comments:1

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,996 · Engagements 104 · Rate 3.5% Posts 140 · Views 0 · Avg Likes 104 · Avg Comments 1 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 29% 45-64: 15% 18-24: 12%	Largest: 25-34 (42%); next: 35-44 (29%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	SOUTH AFRICA (28%) BRAZIL (20%) UNITED STATES (13%) NIGERIA (3%) UNITED KINGDOM (3%)	Top regions: SOUTH AFRICA (28%), BRAZIL (20%), UNITED STATES (13%)
Platform Engagement	Instagram: 104 avg likes/post	best engagement: Instagram 104 avg likes

Top Brand Affinities

Standard Bank

Score: 457.70

Woolworths

Score: 25.78

Stella Artois

Score: 11.12

Rapha

Score: 8.22

CNN

Score: 5.91

Paramount Pictures

Score: 4.78

Hennessy

Score: 3.93

Spotify Music

Score: 3.71

Versace

Score: 3.58

Carrefour

Score: 3.09

Intel

Score: 2.89

BBC

Score: 2.89

Brand	Category	Score
Standard Bank		457.70
Woolworths		25.78
Stella Artois		11.12
Rapha		8.22
CNN		5.91
Paramount Pictures		4.78
Hennessy		3.93
Spotify Music		3.71
Versace		3.58
Carrefour		3.09
Intel		2.89
BBC		2.89
Coachella		2.82
MTV		2.77
Vogue		2.67
Philips		2.64
Showtime		2.31
L'Oréal Paris		2.12
The Olympic Games		1.99
Heineken		1.88
Beats Electronics		1.83
SoundCloud		1.83
Yves Saint Laurent		1.69
Cartier		1.68
Polaroid		1.66
Lush		1.65
Amazon		1.62
FIFA		1.51
Bellagio		1.48
Guinness		1.39
Microsoft		1.36
Coca-Cola		1.36
Puma		1.28
Pandora		1.28
Bentley		1.25
Pixar		1.25
National Geographic		1.19
Paypal		1.18
Netflix		1.18
Zara		1.16
musical.ly		1.07
HBO		1.06
Airbnb		1.05
Tesla Motors		1.00
Prada		0.97
Levi's		0.93
NBA		0.91
Volkswagen		0.81
Marvel Entertainment		0.79
Travelgram		0.77