Mireille Mathieu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
163,820
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:20 UTC
Genres
Biography
Mathieu's classical French crooning, reminiscent of Edith Piaf, earned her a place in music history, with her vibrant costumes and unique style setting her apart in the music scene. Despite initial success in Europe and the Americas, it was her interpretation of "The Last Waltz" that truly showcased her talent on a global scale, leading to collaborations with artists like Englebert Humperdinck and further cementing her reputation as a gifted vocalist.
Mireille Mathieu is already in the conversation with 45-64 & 25-34 audiences in FRANCE, UNITED STATES, RUSSIA. The audience is heavily male (62%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (22,980 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Jean-Charles de Castelbajac, Monoprix, Galeries Lafayette points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 163,820 · Engagements 1,271 · Rate 0.8% Posts 402 · Views 22,980 · Avg Likes 1,249 · Avg Comments 77 · Avg Views 22,980 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 38% 25-34: 24% 35-44: 21% 18-24: 15% |
Largest: 45-64 (38%); next: 25-34 (24%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
FRANCE (14%) UNITED STATES (11%) RUSSIA (10%) BRAZIL (8%) UKRAINE (5%) |
Top regions: FRANCE (14%), UNITED STATES (11%), RUSSIA (10%) |
| Platform Engagement | Instagram: 815 avg likes/post · Youtube: 22,980 avg views/post | Best reach: Youtube 22,980 avg views; best engagement: Instagram 815 avg likes |
Top Brand Affinities
Jean-Charles de Castelbajac
Monoprix
Galeries Lafayette
Marcelle
KARL LAGERFELD
Jean Paul Gaultier
Accor Hotels
Air France
Perrier
JACQUEMUS
Longchamp
Guerlain
| Brand | Category | Score |
|---|---|---|
| Jean-Charles de Castelbajac | 129.79 | |
| Monoprix | 36.72 | |
| Galeries Lafayette | 27.81 | |
| Marcelle | 24.31 | |
| KARL LAGERFELD | 20.62 | |
| Jean Paul Gaultier | 18.94 | |
| Accor Hotels | 15.45 | |
| Air France | 13.19 | |
| Perrier | 11.55 | |
| JACQUEMUS | 11.51 | |
| Longchamp | 10.22 | |
| Guerlain | 10.08 | |
| Paul Smith | 10.06 | |
| Lanvin | 8.55 | |
| PLAYMOBIL | 8.02 | |
| Lufthansa | 6.79 | |
| Vivienne Westwood | 6.55 | |
| NBC | 6.10 | |
| Four Seasons | 6.05 | |
| Elle Magazine | 5.84 | |
| Garnier | 5.70 | |
| Marriott | 5.63 | |
| Yves Saint Laurent | 5.56 | |
| Dolce & Gabbana | 5.36 | |
| Cartier | 4.65 | |
| Armani | 4.61 | |
| Vogue | 4.54 | |
| Hermès | 4.31 | |
| Montblanc | 4.02 | |
| Christian Dior | 3.99 | |
| Moschino | 3.81 | |
| Citroen | 3.80 | |
| Hublot | 3.80 | |
| Valentino | 3.78 | |
| Renault | 3.65 | |
| Warner Bros | 3.63 | |
| Harrods | 3.62 | |
| Pfizer | 3.62 | |
| Chanel | 3.47 | |
| Campari | 3.43 | |
| Tarte Cosmetics | 3.40 | |
| Hilton | 3.33 | |
| Boeing | 3.30 | |
| Versace | 3.29 | |
| Alfa Romeo | 3.27 | |
| Carrefour | 3.25 | |
| MTV | 3.18 | |
| Martini | 3.05 | |
| BALMAIN | 3.00 | |
| Lindt | 2.99 |
Official Profiles
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LoginArtist: Mireille Mathieu
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
