Mirani
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
487,595
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:32:51 UTC
Genres
Biography
MIRANI made waves on the Billboard K-pop 100 chart with three songs, earning recognition as an emerging musician. Her single "Lambo! (feat. UNEDUCATED KID)" peaked at No. 6 on the U.S. iTunes Hip-Hop/Rap chart and No. 12 on the Billboard World Digital Song Sales chart. Her debut studio album "The Drift," released in 2023, is acclaimed as a standout hip-hop record of the year.
Mirani stands out with 18-24 & 25-34 audiences across SOUTH KOREA, CHINA, UNITED STATES. The profile is heavily male (57%), and content lands hardest on Tiktok, where posts average 9,231 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with GENTLE MONSTER, Maison Kitsuné, Casetify, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mirani a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 487,595 · Engagements 5,958 · Rate 1.2% Posts 300 · Views 12,739 · Avg Likes 5,896 · Avg Comments 52 · Avg Views 12,739 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 26% 13-17: 11% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (26%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
SOUTH KOREA (77%) CHINA (3%) UNITED STATES (3%) MEXICO (2%) MALAYSIA (2%) |
Top regions: SOUTH KOREA (77%), CHINA (3%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 5,322 avg likes/post · Tiktok: 9,231 avg views/post · Youtube: 3,508 avg views/post | Best reach: Tiktok 9,231 avg views; best engagement: Instagram 5,322 avg likes |
Top Brand Affinities
GENTLE MONSTER
Maison Kitsuné
Casetify
Stone Island
Arc'teryx
Stüssy
Maison Margiela
New Era
Acne Studios
JACQUEMUS
A.P.C.
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 32.28 | |
| Maison Kitsuné | 26.65 | |
| Casetify | 22.96 | |
| Stone Island | 17.86 | |
| Arc'teryx | 15.23 | |
| Stüssy | 14.63 | |
| Maison Margiela | 14.02 | |
| New Era | 11.80 | |
| Acne Studios | 11.47 | |
| JACQUEMUS | 10.80 | |
| A.P.C. | 9.95 | |
| Vivienne Westwood | 9.22 | |
| Carhartt | 7.09 | |
| Shake Shack | 6.63 | |
| Loewe | 5.81 | |
| Innisfree | 4.56 | |
| Supreme | 4.48 | |
| Miu Miu | 4.34 | |
| ASICS | 4.14 | |
| The North Face | 4.06 | |
| LG Group | 3.88 | |
| Summit Entertainment | 3.82 | |
| UNIQLO | 3.54 | |
| New Balance | 3.44 | |
| Urban Outfitters | 3.29 | |
| G-shock | 3.11 | |
| Balenciaga | 3.10 | |
| Polo Ralph Lauren | 3.01 | |
| Fila | 2.96 | |
| Hyundai | 2.90 | |
| Converse | 2.74 | |
| Gundam | 2.69 | |
| Timberland | 2.58 | |
| Kodak | 2.45 | |
| Dr. Martens | 2.40 | |
| Gucci | 2.32 | |
| Bershka | 2.30 | |
| KENZO | 2.23 | |
| Nike | 2.19 | |
| Burberry | 2.15 | |
| Fendi | 2.13 | |
| SoundCloud | 2.03 | |
| Snoopy And The Peanuts Gang | 2.02 | |
| Lacoste | 1.99 | |
| League of Legends | 1.98 | |
| Hermès | 1.97 | |
| Vans | 1.96 | |
| Louis Vuitton | 1.91 | |
| Reebok | 1.85 | |
| NBA | 1.84 |
Official Profiles
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LoginArtist: Mirani
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
