Miranda Lambert
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
8,672,967
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:59:56 UTC
Genres
Biography
With seven No. 1 solo albums and 10 No. 1 hit radio singles, Lambert has achieved significant success in the music industry. She has also ventured into other areas, including writing, entrepreneurship, and philanthropy. Lambert is known for her advocacy for rescue animals through her MuttNation Foundation, which has raised over $10 million.
Miranda Lambert performs best with fans in the 18-24 range, concentrated in UNITED STATES, CANADA, NIGERIA. Audience composition is heavily female (76%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 211,350 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ariat, FabFitFun, SeneGence, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Miranda Lambert is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,672,967 · Engagements 50,022 · Rate 0.6% Posts 3,070 · Views 329,396 · Avg Likes 48,674 · Avg Comments 831 · Avg Views 329,396 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 29% 35-44: 13% 45-64: 11% |
Largest: 18-24 (41%); next: 25-34 (29%) |
| Gender Split |
Female: 76% Male: 24% Non-binary/Other: 0% |
Skews female (76%) |
| Top Countries |
UNITED STATES (66%) CANADA (6%) NIGERIA (5%) UNITED KINGDOM (5%) INDIA (2%) |
Top regions: UNITED STATES (66%), CANADA (6%), NIGERIA (5%) |
| Platform Engagement | Instagram: 29,492 avg likes/post · Tiktok: 211,350 avg views/post · Youtube: 118,046 avg views/post | Best reach: Tiktok 211,350 avg views; best engagement: Instagram 29,492 avg likes |
Top Brand Affinities
Ariat
FabFitFun
SeneGence
Younique
Margaritaville
Arbonne
Houston Livestock Show and Rodeo
Lowe's
Amazon Music
Coors
Influenster
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Ariat | 21.01 | |
| FabFitFun | 16.13 | |
| SeneGence | 14.44 | |
| Younique | 11.07 | |
| Margaritaville | 9.99 | |
| Arbonne | 9.78 | |
| Houston Livestock Show and Rodeo | 8.92 | |
| Lowe's | 8.84 | |
| Amazon Music | 8.57 | |
| Coors | 7.56 | |
| Influenster | 7.53 | |
| Pacific Northwest Wonderland | 7.46 | |
| Busch | 7.32 | |
| Bud Light | 7.10 | |
| Kroger | 7.06 | |
| Gerber | 6.85 | |
| T.J. Maxx | 6.60 | |
| The Home Depot | 6.14 | |
| ULTA Beauty | 6.03 | |
| NORDSTROM | 5.89 | |
| Target | 5.77 | |
| MamaBear | 5.63 | |
| Babybump | 5.47 | |
| Free People | 5.29 | |
| Macy's | 5.20 | |
| Redken | 4.93 | |
| OLD NAVY | 4.92 | |
| American Eagle | 4.85 | |
| Carhartt | 4.81 | |
| Kate Spade | 4.65 | |
| Verizon | 4.64 | |
| Chick-fil-A | 4.49 | |
| Holden | 4.47 | |
| PetSmart | 4.37 | |
| Sunnies Studios | 4.36 | |
| Steve Madden | 4.35 | |
| Walmart | 4.30 | |
| NBC | 4.21 | |
| iHeartRadio Music Awards | 4.14 | |
| FedEx | 4.10 | |
| Columbia Pictures | 3.99 | |
| GMC | 3.61 | |
| Jeep | 3.58 | |
| Paramount Pictures | 3.30 | |
| Bentley | 3.27 | |
| Budweiser | 3.26 | |
| Lululemon Athletica | 3.13 | |
| Olaplex | 3.10 | |
| ESPN | 3.07 | |
| NHL | 2.96 |
Official Profiles
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LoginArtist: Miranda Lambert
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 6,909,909
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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6,797,985 | 98.38% |
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111,119 | 1.61% |
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805 | 0.01% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















