mirai
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
406,462
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:52:34 UTC
Genres
Biography
MIRAI, the award-winning band, made a significant mark in the music scene since their debut in 2014, quickly becoming the most streamed Czech band with hits like "Když nemůžeš, tak přidej" and "Pojď, zapomenem." Following their successful debut album "Konnichiwa," they released "Arigato" in 2019, selling out a tour and topping charts. Their third album "Maneki Neko" in 2021 solidified their position as the most listened to Czech band. The band continued their success with a 2023 tour in hockey arenas, including a sold-out show at O2 Arena, as well as venturing to Slovakia and organizing the Mirai Summer Fest in 2024. Anticipated to release their newest album "TOMODACHI" in 2025, MIRAI plans to extend their tour to Slovakia and host 19 more Summer Fest events.
mirai performs best with fans in the 18-24 range, concentrated in CZECHIA, SLOVAKIA, POLAND. Audience composition is heavily female (55%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 13,255 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Captain Morgan, Pilsner Urquell, Kinder, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, mirai is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 406,462 · Engagements 2,767 · Rate 0.7% Posts 2,620 · Views 24,955 · Avg Likes 2,610 · Avg Comments 44 · Avg Views 24,955 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 25% 13-17: 11% 35-44: 8% |
Largest: 18-24 (53%); next: 25-34 (25%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
CZECHIA (91%) SLOVAKIA (4%) POLAND (1%) UNITED KINGDOM (1%) ITALY (1%) |
Top regions: CZECHIA (91%), SLOVAKIA (4%), POLAND (1%) |
| Platform Engagement | Instagram: 1,166 avg likes/post · Tiktok: 11,700 avg views/post · Youtube: 13,255 avg views/post | Best reach: Youtube 13,255 avg views; best engagement: Instagram 1,166 avg likes |
Top Brand Affinities
Captain Morgan
Pilsner Urquell
Kinder
Costa Coffee
Jagermeister
Skoda
Newdress
Zalando
Lidl
Calzedonia
Aperol
Ryanair
| Brand | Category | Score |
|---|---|---|
| Captain Morgan | 20.34 | |
| Pilsner Urquell | 17.45 | |
| Kinder | 16.38 | |
| Costa Coffee | 15.17 | |
| Jagermeister | 13.69 | |
| Skoda | 12.53 | |
| Newdress | 10.37 | |
| Zalando | 10.16 | |
| Lidl | 9.84 | |
| Calzedonia | 8.60 | |
| Aperol | 8.09 | |
| Ryanair | 6.35 | |
| Primark | 6.06 | |
| Jack Daniels | 5.48 | |
| Fanta | 5.17 | |
| Kappa | 5.16 | |
| Décathlon | 5.14 | |
| Jameson | 5.09 | |
| KARL LAGERFELD | 5.09 | |
| Myprotein | 4.85 | |
| Lindt | 4.57 | |
| Pandora | 4.21 | |
| Calvin Klein | 3.77 | |
| Avon | 3.51 | |
| Huawei | 3.46 | |
| NHL | 3.44 | |
| Guess | 3.23 | |
| Tesco | 2.90 | |
| Vans | 2.58 | |
| Tommy Hilfiger | 2.44 | |
| LEGOLAND | 2.41 | |
| OREO | 2.35 | |
| Red Bull | 2.33 | |
| KFC | 2.31 | |
| Fila | 2.17 | |
| Converse | 2.17 | |
| Xiaomi | 2.11 | |
| Coca-Cola | 2.10 | |
| Levi's | 2.07 | |
| Michael Kors | 2.02 | |
| H&M | 1.95 | |
| Timberland | 1.92 | |
| SWAROVSKI | 1.84 | |
| Puma | 1.80 | |
| Ferrero | 1.75 | |
| IKEA | 1.72 | |
| Lego | 1.72 | |
| Under Armour | 1.66 | |
| Victoria's Secret | 1.64 | |
| Bershka | 1.62 |
Official Profiles
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LoginArtist: mirai
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-08 02:00 UTC | Ewa Farna, mirai, Katerina Marie Ticha, Bandjeez | Multifunctional hall GONG | Ostrava, Czechia | |
| 2026-01-09 02:00 UTC | Ewa Farna, mirai, Katerina Marie Ticha, Bandjeez | Multifunctional hall GONG | Ostrava, Czechia | |
| 2026-01-10 02:00 UTC | Ewa Farna, mirai, Katerina Marie Ticha, Bandjeez | Multifunctional hall GONG | Ostrava, Czechia |
