Miraa May

Miraa May — r&b, funk & soul artist from GB.

Miraa May, an Algerian singer/songwriter based in North London, draws inspiration from her multicultural upbringing to create music that evokes a range of…

Influence: 53.02% Fanbase: 24.10% Trending: 67.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 40.56% • Very Strong

As of 2025-09-09

141,158

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:16 UTC

Genres

r&b, funk & soulchill r&br&b/souluk contemporary r&bcontemporary r&bsoulhip-hop & rapuk alternative hip hop

Biography

Miraa May, an Algerian singer/songwriter based in North London, draws inspiration from her multicultural upbringing to create music that evokes a range of emotions. Her songs reflect the experiences of her life and serve as a form of expression and freedom. Blending her London attitude with soulful influences, Miraa's music invites listeners to think, laugh, cry, feel, and dance.

Top Brand Affinities

Report Date: 2025-09-09

Miraa May stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, ALGERIA, UNITED STATES. The profile is heavily male (55%), and content lands hardest on Tiktok, where posts average 15,300 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Warner Music, Kurt Geiger, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Miraa May a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Miraa May score 0.86% — Low bucket.

Brand: MixcloudBrand: Warner MusicBrand: Kurt Geiger

Followers:141,158

Engagements:1,217

Rate:0.9%

Posts:369

Avg Likes:1,187

Avg Comments:44

Avg Views:17,165

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 141,158 · Engagements 1,217 · Rate 0.9% Posts 369 · Views 17,165 · Avg Likes 1,187 · Avg Comments 44 · Avg Views 17,165	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 13-17: 6% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED KINGDOM (28%) ALGERIA (26%) UNITED STATES (12%) FRANCE (5%) MOROCCO (3%)	Top regions: UNITED KINGDOM (28%), ALGERIA (26%), UNITED STATES (12%)
Platform Engagement	Instagram: 928 avg likes/post · Tiktok: 15,300 avg views/post · Youtube: 1,865 avg views/post	Best reach: Tiktok 15,300 avg views; best engagement: Instagram 928 avg likes

Top Brand Affinities

Mixcloud

Score: 40.56

Warner Music

Score: 28.12

Kurt Geiger

Score: 22.85

ITV

Score: 22.83

Selfridges

Score: 21.67

MISSGUIDED

Score: 18.92

SUSHISAMBA

Score: 18.08

Vauxhall

Score: 16.34

River Island

Score: 13.62

All Saints

Score: 13.52

boohoo

Score: 13.42

ASOS

Score: 13.23

Brand	Category	Score
Mixcloud		40.56
Warner Music		28.12
Kurt Geiger		22.85
ITV		22.83
Selfridges		21.67
MISSGUIDED		18.92
SUSHISAMBA		18.08
Vauxhall		16.34
River Island		13.62
All Saints		13.52
boohoo		13.42
ASOS		13.23
True Religion		12.88
Palm Angels		12.81
Deliveroo		12.49
Akai		11.56
Amazon Music		10.65
Ableton		10.52
Nasty Gal		10.17
New Era		9.93
Fred Perry		9.63
Topshop		9.57
SoundCloud		9.55
Depop		9.50
Pioneer		9.20
Marni		9.01
Foot Locker		8.99
Tate Modern		8.14
Next		8.04
Vivienne Westwood		7.55
Champion		7.51
Stone Island		7.27
Maison Margiela		7.23
Clarks		7.17
Marks & Spencer		7.12
Acne Studios		7.12
Moncler		7.03
Harrods		6.86
Beats Electronics		6.55
Urban Outfitters		6.15
Spotify Music		6.06
JACQUEMUS		6.00
Stüssy		5.80
Warner Bros		5.65
Loewe		5.51
Alexander McQueen		5.46
Fenty beauty		5.21
Tesco		4.63
BBC		4.57
Dr. Martens		4.28