Minus the Bear

Minus the Bear

Country: US

Influence: 60.25% Fanbase: 47.51% Trending: 66.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 62.88% • Very Strong

As of 2025-09-14

54,248

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 16:51:48 UTC

Genres

alternativeindie rockalternativedreamo

Biography

Emerging from Seattle's music scene in 2001, Minus the Bear blended tight beats, mathy guitar work, and sinewy melodies to create a unique sound drawing from post-punk, new wave, and indie pop influences. With a lineup featuring members from prominent bands like Botch and Sharks Keep Moving, they released six albums, including critically acclaimed works like Planet of Ice and Omni, before disbanding in 2018 following their Fair Enough EP.

Led by guitarist Dave Knudson and vocalist Jake Snider, Minus the Bear gained a following for their polished, cleverly arranged songs that combined finger-tapped guitar riffs with catchy melodies and unexpected time changes. The band's commercial success peaked with 2012's Infinity Overhead, produced by Matt Bayles, before drummer Erin Tate's departure in 2015. Their discography includes notable releases like Menos el Oso and Voids, with their final EP, Fair Enough, marking the end of their 17-year career and concluding with a farewell tour in 2018.

Minus the Bear Marketing Affinity & Brand Fit Data

Report Date: 2025-09-14

Minus the Bear indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 3,846 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ampeg, MOOG, Marshall, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Minus the Bear when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Minus the Bear score 2.53%Strong bucket.
Brand: AmpegBrand: MOOGBrand: Marshall
Followers:54,248
Engagements:1,375
Rate:2.5%
Posts:768
Views:3,846
Avg Likes:1,375
Avg Comments:45
Avg Views:3,846

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 54,248 · Engagements 1,375 · Rate 2.5%
Posts 768 · Views 3,846 · Avg Likes 1,375 · Avg Comments 45 · Avg Views 3,846
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 42%
35-44: 7%
45-64: 3%
Largest: 18-24 (45%); next: 25-34 (42%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (43%)
BRAZIL (14%)
CANADA (4%)
MEXICO (4%)
VENEZUELA (4%)
Top regions: UNITED STATES (43%), BRAZIL (14%), CANADA (4%)
Platform Engagement Instagram: 1,361 avg likes/post · Youtube: 3,846 avg views/post Best reach: Youtube 3,846 avg views; best engagement: Instagram 1,361 avg likes

Top Brand Affinities

Ampeg
Score: 62.88
MOOG
Score: 26.85
Marshall
Score: 24.39
Pro Tools
Score: 12.86
Sennheiser
Score: 12.64
Coors
Score: 11.57
Akai
Score: 11.42
Ableton
Score: 10.51
Pacific Northwest Wonderland
Score: 10.36
Jameson
Score: 8.99
Amazon Music
Score: 7.44
Hot Topic
Score: 7.13
Brand Category Score
Ampeg 62.88
MOOG 26.85
Marshall 24.39
Pro Tools 12.86
Sennheiser 12.64
Coors 11.57
Akai 11.42
Ableton 10.51
Pacific Northwest Wonderland 10.36
Jameson 8.99
Amazon Music 7.44
Hot Topic 7.13
NHL 6.76
Pilsner Urquell 6.62
Columbia Pictures 6.36
Taco Bell 6.20
Spotify Music 5.69
Paramount Pictures 5.48
Fallout 5.41
Publix 5.40
Sega 5.22
Showtime 5.04
Coachella 4.94
American Airlines 4.75
Busch 4.73
Oculus 4.53
Kickstarter 4.46
Power Rangers 4.46
SoundCloud 4.39
Final Fantasy 4.38
Nickelodeon 4.28
Lollapalooza 4.24
Verizon 3.86
Gillette 3.83
Bethesda Softworks 3.82
Emporium 3.82
Nintendo 3.78
Dunkin' Donuts 3.77
Budweiser 3.71
Gatorade 3.65
Chipotle Mexican Grill 3.62
Star Wars 3.57
Comedy Central 3.51
Vans 3.47
Guinness 3.44
Leica 3.43
Heinz 3.41
Airbnb 3.34
ESPN 3.14
Olympus 3.08

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Artist: Minus the Bear

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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