Minus 8

Minus 8 — jazz & standards artist from CH.

In the late '90s, Minus 8 producer Robert Jan Meyer established a distinctive style of beat-driven jazzy dance music, gaining recognition for his innovative…

Influence: 50.40% Fanbase: 21.94% Trending: 64.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 108.55% • Very Strong

As of 2025-09-08

2,479

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:07:00 UTC

Genres

jazz & standardsnu jazzelectro jazzelectronicelectronicachill loungeelectronichouse

Biography

In the late '90s, Minus 8 producer Robert Jan Meyer established a distinctive style of beat-driven jazzy dance music, gaining recognition for his innovative sound. Collaborating with fellow pioneering artists like Jazzanova and the Trüby Trio at Compost, Meyer explored various musical influences, blending jazz, Latin rhythms, and nu-beat elements. His diverse body of work for Compost, including albums and remixes, showcased his evolution away from drum'n'bass towards the emerging nu-beat scene in the early 2000s.

Robert Jan Meyer's Minus 8 project emerged from his background as a bass player in funk bands, rejecting the prevailing fast-paced dance music trends of the early '90s for a more nuanced approach. Initially recognized as a DJ touring with prominent drum'n'bass artists, Meyer's Minus 8 productions gained attention through releases on labels like Inflammable and Compost. With a fusion of breakbeat percussion, Latin rhythms, jazz arrangements, and funk influences, Meyer's music evolved with each release, culminating in celebrated albums like Elysian Fields and Minuit that marked his departure from drum'n'bass stylings.

Top Brand Affinities

Report Date: 2025-09-08

Minus 8 commands interest from 25-34 & 18-24 audiences in SWITZERLAND, GERMANY, ITALY. With a heavily male (81%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (648 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Allen & Heath, Bron Elektronik, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Minus 8 score 1.01% — Moderate bucket.

Brand: Allen & HeathBrand: Bron ElektronikBrand: Mixcloud

Followers:2,479

Engagements:25

Rate:1.0%

Posts:1,885

Avg Likes:22

Avg Comments:1

Avg Views:648

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,479 · Engagements 25 · Rate 1.0% Posts 1,885 · Views 648 · Avg Likes 22 · Avg Comments 1 · Avg Views 648	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 25% 35-44: 20% 45-64: 11%	Largest: 25-34 (43%); next: 18-24 (25%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	SWITZERLAND (75%) GERMANY (4%) ITALY (3%) UNITED STATES (3%) UNITED KINGDOM (1%)	Top regions: SWITZERLAND (75%), GERMANY (4%), ITALY (3%)
Platform Engagement	Instagram: 10 avg likes/post · Youtube: 648 avg views/post	Best reach: Youtube 648 avg views; best engagement: Youtube 12 avg likes

Top Brand Affinities

Allen & Heath

Score: 108.55

Bron Elektronik

Score: 96.46

Mixcloud

Score: 84.98

Baselworld

Score: 84.48

S.Pellegrino

Score: 81.78

Löwenbräu

Score: 67.10

Novartis

Score: 63.18

Perrier-Jouët

Score: 59.91

Bang & Olufsen

Score: 52.95

MOOG

Score: 44.89

Toffifee

Score: 43.16

Caterham

Score: 42.88

Brand	Category	Score
Allen & Heath		108.55
Bron Elektronik		96.46
Mixcloud		84.98
Baselworld		84.48
S.Pellegrino		81.78
Löwenbräu		67.10
Novartis		63.18
Perrier-Jouët		59.91
Bang & Olufsen		52.95
MOOG		44.89
Toffifee		43.16
Caterham		42.88
Pioneer		34.03
MRV		33.47
Trancefamily		29.90
KRUG		28.92
PowerFood		27.03
Launchpad		26.93
Lancia		26.10
Pininfarina		24.95
Warner Music		23.37
Ableton		23.22
Amazon Music		16.25
Jean Paul Gaultier		15.86
TAG Heuer		15.67
Nutribullet		15.58
Bombay Sapphire		15.43
Zimmermann		15.25
Akg		15.11
Afterpay		14.21
Sennheiser		13.54
Piaget		13.54
Stella McCartney		13.53
Akai		13.44
Van Cleef & Arpels		12.94
Chopard		12.38
GOLDWELL		12.38
Moët & Chandon		12.27
Augustiner Helles		12.18
Hasselblad		12.13
Galeries Lafayette		11.56
Paulaner		11.28
HBO Max		10.43
Alexander Wang		10.39
KLM		10.14
Dove		10.01
Schwartz's		9.05
Lindt		9.01
Selfridges		9.00
Tomorrowland		8.57