Minuit Machine

Minuit Machine

Country: FR

Influence: 50.66% Fanbase: 20.83% Trending: 65.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 77.59% • Very Strong

As of 2025-09-09

42,864

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:33:29 UTC

Genres

popfrench synthpoprockgrave waverockelectronicelectronicpunkdark post-punk

Biography

Minuit Machine, initially a collaborative effort between Hélène de Thoury and Amandine Stioui, has since transformed into a solo project led by Amandine. With a style that defies categorization, the darkwave electronic act creates a dynamic and immersive musical experience, characterized by potent sounds and entrancing melodies that carve out its unique sonic landscape. Since its inception in 2013, Minuit Machine has continuously evolved while staying true to its emotionally charged core.

Amandine Stioui, the driving force behind Minuit Machine, is not only a producer and singer but also a skilled DJ. This multi-faceted approach allows the project to shine in both live performances, featuring a live musician, and in the club scene where Amandine's techno sets mirror her raw and vibrant musical persona.

Minuit Machine Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Minuit Machine builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, GERMANY, FRANCE. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,556 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Mixcloud, Accor Hotels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Minuit Machine score 0.87%Low bucket.
Brand: MOOGBrand: MixcloudBrand: Accor Hotels
Followers:42,864
Engagements:375
Rate:0.9%
Posts:124
Views:3,321
Avg Likes:363
Avg Comments:19
Avg Views:3,321

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 42,864 · Engagements 375 · Rate 0.9%
Posts 124 · Views 3,321 · Avg Likes 363 · Avg Comments 19 · Avg Views 3,321
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 28%
35-44: 19%
45-64: 9%
Largest: 25-34 (41%); next: 18-24 (28%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED STATES (21%)
GERMANY (10%)
FRANCE (8%)
BRAZIL (6%)
MEXICO (5%)
Top regions: UNITED STATES (21%), GERMANY (10%), FRANCE (8%)
Platform Engagement Instagram: 219 avg likes/post · Tiktok: 765 avg views/post · Youtube: 2,556 avg views/post Best reach: Youtube 2,556 avg views; best engagement: Instagram 219 avg likes

Top Brand Affinities

MOOG
Score: 77.59
Mixcloud
Score: 68.45
Accor Hotels
Score: 58.45
Fnac
Score: 32.90
Ableton
Score: 25.84
Akai
Score: 24.88
Galeries Lafayette
Score: 15.42
Pioneer
Score: 10.35
SoundCloud
Score: 10.25
Ricard
Score: 10.00
PLAYMOBIL
Score: 8.97
Dr. Martens
Score: 6.71
Brand Category Score
MOOG 77.59
Mixcloud 68.45
Accor Hotels 58.45
Fnac 32.90
Ableton 25.84
Akai 24.88
Galeries Lafayette 15.42
Pioneer 10.35
SoundCloud 10.25
Ricard 10.00
PLAYMOBIL 8.97
Dr. Martens 6.71
Spotify Music 6.52
Longchamp 5.66
Warner Bros 5.34
Montblanc 5.21
Sega 4.72
Fallout 4.07
Kodak 4.05
Polaroid 3.98
Kickstarter 3.86
Columbia Pictures 3.74
Kiko 3.60
Matrix 3.43
Garnier 3.41
Fujifilm 3.31
Lollapalooza 3.19
The Witcher 3.01
Tarte Cosmetics 2.96
Beats Electronics 2.94
Paramount Pictures 2.69
Carrefour 2.62
AMC 2.58
Renault 2.38
ASOS 2.32
Rover 2.30
MTV 2.29
Lacoste 2.27
Nintendo 2.20
Urban Decay Cosmetics 2.15
Tinder 2.08
Sephora 1.99
Paypal 1.97
Showtime 1.85
Star Wars 1.85
Coachella 1.84
ASICS 1.82
Primark 1.79
Peugeot 1.76
NYX Cosmetics 1.75

Official Profiles

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Artist: Minuit Machine

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-17 03:00 UTC Minuit Machine, Hord Moby Dick Club Madrid, Spain
2026-01-17 08:00 UTC Minuit Machine, Hord Valparaíso, Spain Zamora, Spain
2026-01-18 03:00 UTC Minuit Machine, Hord Sala Upload Barcelona, Spain

Trending Artist