Mind Against
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-23
629,259
Social Media Followers
As of 2025-09-23
00:00:00
Hours Airplay
2025-12-08 07:46:19 UTC
Genres
Biography
As consummate DJs, Mind Against deliver dynamic and refined sets that take audiences on a unique journey through their carefully curated selections and intricate mixing. Their global demand has seen them mesmerize crowds at top clubs and festivals, showcasing their mutual understanding and chemistry behind the decks. With standout releases on labels like Afterlife and Hotflush, and an upcoming EP on Afterlife in 2018, Mind Against continue to enchant listeners with their powerful and enchanting sound.
Mind Against connects with 25-34 & 18-24 audiences and shows durable traction across GERMANY, BRAZIL, SPAIN. With a heavily male (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 149,450 avg views per post; Instagram adds dependable engagement depth. Overlap with Allen & Heath, Mixcloud, Pioneer highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mind Against moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 629,259 · Engagements 6,856 · Rate 1.1% Posts 174 · Views 173,197 · Avg Likes 6,670 · Avg Comments 255 · Avg Views 173,197 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 31% 35-44: 13% 45-64: 4% |
Largest: 25-34 (49%); next: 18-24 (31%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
GERMANY (8%) BRAZIL (7%) SPAIN (5%) FRANCE (5%) GREECE (5%) |
Top regions: GERMANY (8%), BRAZIL (7%), SPAIN (5%) |
| Platform Engagement | Instagram: 4,541 avg likes/post · Tiktok: 149,450 avg views/post · Youtube: 23,747 avg views/post | Best reach: Tiktok 149,450 avg views; best engagement: Instagram 4,541 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
Trancefamily
Akai
Tomorrowland
Sennheiser
SoundCloud
Absolut
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 182.32 | |
| Mixcloud | 80.15 | |
| Pioneer | 65.85 | |
| Ableton | 62.10 | |
| MOOG | 61.66 | |
| Trancefamily | 26.08 | |
| Akai | 24.90 | |
| Tomorrowland | 19.57 | |
| Sennheiser | 19.49 | |
| SoundCloud | 17.96 | |
| Absolut | 6.44 | |
| Lollapalooza | 6.05 | |
| Beats Electronics | 6.03 | |
| Kappa | 5.61 | |
| Coachella | 5.06 | |
| Spotify Music | 4.51 | |
| Garnier | 4.47 | |
| Heineken | 4.27 | |
| Movistar | 3.91 | |
| Campari | 3.84 | |
| Pull&Bear | 3.73 | |
| Bacardi | 3.12 | |
| Red Bull | 3.00 | |
| Budweiser | 2.95 | |
| Stüssy | 2.76 | |
| Martini | 2.67 | |
| Montblanc | 2.64 | |
| Dolce & Gabbana | 2.53 | |
| GoPro | 2.35 | |
| Carhartt | 2.31 | |
| Matrix | 2.28 | |
| Jack Daniels | 2.23 | |
| Warner Bros | 2.20 | |
| Dr. Martens | 2.17 | |
| Bellagio | 2.16 | |
| Ray-Ban | 2.10 | |
| Aperol | 2.06 | |
| ASICS | 1.88 | |
| Lacoste | 1.87 | |
| Bershka | 1.86 | |
| Polo Ralph Lauren | 1.85 | |
| The North Face | 1.85 | |
| musical.ly | 1.77 | |
| Fendi | 1.76 | |
| Gymshark | 1.75 | |
| Armani | 1.75 | |
| H&M | 1.74 | |
| Versace | 1.70 | |
| Pizza Lover | 1.65 | |
| Polaroid | 1.59 |
Official Profiles
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LoginArtist: Mind Against
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 02:00 UTC | Ben Böhmer, Monolink, Mind Against | Ushuaïa Dubai Harbour | Dubai, United Arab Emirates | |
| 2026-01-04 03:00 UTC | Gordo, Eli Brown, Mind Against, Victor Lou, Mau P, Notre Dame | Museu de Arte Moderna | Rio de Janeiro, Brazil |
