millennium parade

millennium parade — pop artist from JP.

MILLENNIUM PARADE, led by Daiki Tsuneta of King Gnu, is a collective of creatives blending music, video, digital art, and more to capture the clash of cultures…

Influence: 54.99% Fanbase: 37.48% Trending: 63.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Margiela • 17.69% • Very Strong

As of 2025-09-08

731,749

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:15 UTC

Genres

popj-popjapanese electropoppopasian popalternativealternative

Biography

MILLENNIUM PARADE, led by Daiki Tsuneta of King Gnu, is a collective of creatives blending music, video, digital art, and more to capture the clash of cultures in modern Tokyo. Formed in 2019, the group collaborates with artists from various disciplines to create innovative audiovisual experiences. Their latest endeavor kicks off with the release of the single "GOLDENWEEK" on May 10, marking a new chapter in their immersive artistic world.

Based in Tokyo, MILLENNIUM PARADE is spearheaded by music producer and musician Daiki Tsuneta, collaborating with creators across fields like film directing, CG design, and art direction. Under the millennium parade moniker, they released the single "Veil" in 2019 and their debut album "THE MILLENNIUM PARADE" in 2021 amidst the pandemic. Renamed as "MILLENNIUM PARADE" in May 2024, they have secured contracts with prestigious international labels, garnering significant attention as artists shaping the zeitgeist.

Top Brand Affinities

Report Date: 2025-09-08

millennium parade draws 18-24 & 25-34 audiences and holds attention in JAPAN, UNITED STATES, TAIWAN. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 16,808 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Maison Margiela, Paul Smith, Vivienne Westwood makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist millennium parade score 2.17% — Strong bucket.

Brand: Maison MargielaBrand: Paul SmithBrand: Vivienne Westwood

Followers:731,749

Engagements:16,971

Rate:2.3%

Posts:125

Avg Likes:16,763

Avg Comments:71

Avg Views:29,908

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 731,749 · Engagements 16,971 · Rate 2.3% Posts 125 · Views 29,908 · Avg Likes 16,763 · Avg Comments 71 · Avg Views 29,908	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	JAPAN (52%) UNITED STATES (10%) TAIWAN (7%) INDONESIA (4%) PHILIPPINES (2%)	Top regions: JAPAN (52%), UNITED STATES (10%), TAIWAN (7%)
Platform Engagement	Instagram: 13,985 avg likes/post · Youtube: 16,808 avg views/post	Best reach: Youtube 16,808 avg views; best engagement: Instagram 13,985 avg likes

Top Brand Affinities

Maison Margiela

Score: 17.69

Paul Smith

Score: 17.59

Vivienne Westwood

Score: 12.76

Dr. Martens

Score: 11.51

A.P.C.

Score: 10.05

Marni

Score: 9.97

UNIQLO

Score: 9.76

Snoopy And The Peanuts Gang

Score: 7.86

Shake Shack

Score: 6.83

Summit Entertainment

Score: 6.69

Stüssy

Score: 6.37

The North Face

Score: 5.55

Brand	Category	Score
Maison Margiela		17.69
Paul Smith		17.59
Vivienne Westwood		12.76
Dr. Martens		11.51
A.P.C.		10.05
Marni		9.97
UNIQLO		9.76
Snoopy And The Peanuts Gang		7.86
Shake Shack		6.83
Summit Entertainment		6.69
Stüssy		6.37
The North Face		5.55
Loewe		4.95
UGG		4.32
Converse		4.02
Olympus		3.72
IKEA		3.55
New Balance		3.47
G-shock		3.33
Reebok		3.33
Daniel Wellington		3.27
GAP		3.23
Panasonic		3.21
Pokemon		3.17
Fila		3.03
Hermès		3.01
Chanel		3.01
Tiffany		2.95
Yves Saint Laurent		2.95
Gundam		2.88
Supreme		2.83
Marc Jacobs		2.72
Costco		2.72
Lush		2.68
Vans		2.64
TOM FORD		2.64
Bulgari		2.61
Carhartt		2.53
Christian Dior		2.36
Polo Ralph Lauren		2.36
LEGOLAND		2.23
Red Bull		2.04
Sony		2.04
Pixar		2.02
Walt Disney		1.96
ASICS		1.96
Burberry		1.95
Levi's		1.88
Tiffany & Co		1.87
Zara		1.78