Milky Chance

Milky Chance — pop artist from DE.

Formed in 2010, John Smith and Sarah Johnson are a musical duo who first started creating music together during their high school years. Their collaborative…

Influence: 62.37% Fanbase: 66.78% Trending: 60.17% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 15.22% • Very Strong

As of 2025-09-09

2,609,306

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:11:56 UTC

Genres

popgerman poprockmodern rockrockalternativealternativeindie rock

Biography

Formed in 2010, John Smith and Sarah Johnson are a musical duo who first started creating music together during their high school years. Their collaborative efforts have resulted in a unique sound that blends various genres and influences. Over the years, they have honed their craft and developed a dedicated following for their music.

With a shared passion for creating and performing music, John and Sarah continue to work together to produce new material and connect with their audience. Their journey as a musical duo showcases their commitment to their art and their growth as artists since their early beginnings in high school.

Top Brand Affinities

Report Date: 2025-09-09

Milky Chance maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily male (55%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 56,900 avg views per post; Instagram functions as the community touchpoint. Affinity with Lollapalooza, Dr. Martens, Aperol makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milky Chance score 0.28% — Low bucket.

Brand: LollapaloozaBrand: Dr. MartensBrand: Aperol

Followers:2,609,306

Engagements:7,395

Rate:0.3%

Posts:3,196

Avg Likes:7,189

Avg Comments:169

Avg Views:66,476

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,609,306 · Engagements 7,395 · Rate 0.3% Posts 3,196 · Views 66,476 · Avg Likes 7,189 · Avg Comments 169 · Avg Views 66,476	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (16%) BRAZIL (9%) MEXICO (9%) GERMANY (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (16%), BRAZIL (9%), MEXICO (9%)
Platform Engagement	Instagram: 4,884 avg likes/post · Tiktok: 56,900 avg views/post · Youtube: 9,576 avg views/post	Best reach: Tiktok 56,900 avg views; best engagement: Instagram 4,884 avg likes

Top Brand Affinities

Lollapalooza

Score: 15.22

Dr. Martens

Score: 4.28

Aperol

Score: 3.29

Urban Outfitters

Score: 2.98

Coachella

Score: 2.86

Vans

Score: 2.70

Polaroid

Score: 2.62

Budweiser

Score: 2.25

Tinder

Score: 2.22

Kodak

Score: 2.20

GoPro

Score: 2.09

Spotify Music

Score: 2.05

Brand	Category	Score
Lollapalooza		15.22
Dr. Martens		4.28
Aperol		3.29
Urban Outfitters		2.98
Coachella		2.86
Vans		2.70
Polaroid		2.62
Budweiser		2.25
Tinder		2.22
Kodak		2.20
GoPro		2.09
Spotify Music		2.05
Sunnies Studios		2.02
Guinness		2.02
Showtime		1.94
Fujifilm		1.89
Tomorrowland		1.85
Cafecito		1.82
Converse		1.79
Lush		1.73
Levi's		1.72
The North Face		1.67
Airbnb		1.67
Bershka		1.65
Ray-Ban		1.57
Coca-Cola		1.45
Bellagio		1.40
Pepsi		1.40
Red Bull		1.38
Heineken		1.37
HBO		1.35
Canon		1.33
Cartier		1.32
Star Wars		1.31
Beats Electronics		1.30
Vogue		1.29
SoundCloud		1.25
Huawei		1.23
Volkswagen		1.18
Universal		1.15
Nikon		1.13
shein		1.13
The Olympic Games		1.12
National Geographic		1.08
Adobe		1.06
NYX Cosmetics		1.05
Pixar		1.04
Pokemon Go		1.02
SheInside		1.02
Netflix		1.02