Milk & Bone

Milk & Bone — pop artist from CA.

Milk & Bone, the electro-pop duo consisting of Laurence Lafond-Beaulne and Camille Poliquin, have garnered critical acclaim with their albums Little Mourning…

Influence: 53.84% Fanbase: 29.18% Trending: 66.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Life Is Strange • 74.30% • Very Strong

As of 2025-09-09

45,289

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:00:10 UTC

Genres

popcanadian electropopindie quebecoisquebec indiepopmainstream popalternativealternative

Biography

Milk & Bone, the electro-pop duo consisting of Laurence Lafond-Beaulne and Camille Poliquin, have garnered critical acclaim with their albums Little Mourning (2015), Deception Bay (2018), and DIVE (2019), accumulating over 75 million streams and touring extensively. In addition to their success as Milk & Bone, Lafond-Beaulne and Poliquin have composed music for Cirque du Soleil shows and feature films, including the award-nominated King Dave. Their accolades include a Juno Award for Electronic Album of the Year (2019), Polaris Prize nominations, and a Juno nomination for Breakthrough Group of the Year (2016). After a hiatus due to the pandemic, Milk & Bone is set to release their third album, Chrysalism, on October 28, 2022.

Top Brand Affinities

Report Date: 2025-09-09

Milk & Bone speaks to 18-24 & 25-34 audiences with measurable traction in CANADA, UNITED STATES, FRANCE. Composition is heavily female (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,241 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Life Is Strange, The Last of Us, Square Enix, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milk & Bone score 0.92% — Low bucket.

Brand: Life Is StrangeBrand: The Last of UsBrand: Square Enix

Followers:45,289

Engagements:415

Rate:0.9%

Posts:436

Avg Likes:410

Avg Comments:31

Avg Views:1,241

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,289 · Engagements 415 · Rate 0.9% Posts 436 · Views 1,241 · Avg Likes 410 · Avg Comments 31 · Avg Views 1,241	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	CANADA (28%) UNITED STATES (23%) FRANCE (5%) MEXICO (3%) PHILIPPINES (3%)	Top regions: CANADA (28%), UNITED STATES (23%), FRANCE (5%)
Platform Engagement	Instagram: 379 avg likes/post · Youtube: 1,241 avg views/post	Best reach: Youtube 1,241 avg views; best engagement: Instagram 379 avg likes

Top Brand Affinities

Life Is Strange

Score: 74.30

The Last of Us

Score: 26.44

Square Enix

Score: 26.43

Air Canada

Score: 22.57

Horizon Zero Dawn

Score: 16.74

Cartier

Score: 16.30

Glossier

Score: 12.53

Tim Hortons

Score: 12.24

Tomb Raider

Score: 10.49

Scotiabank

Score: 10.13

Resident Evil

Score: 9.44

Amazon Music

Score: 9.41

Brand	Category	Score
Life Is Strange		74.30
The Last of Us		26.44
Square Enix		26.43
Air Canada		22.57
Horizon Zero Dawn		16.74
Cartier		16.30
Glossier		12.53
Tim Hortons		12.24
Tomb Raider		10.49
Scotiabank		10.13
Resident Evil		9.44
Amazon Music		9.41
Capcom		8.69
Final Fantasy		8.14
Ableton		7.53
JACQUEMUS		7.01
Urban Outfitters		6.51
God of War		6.35
The Sims		6.03
Carrefour		5.91
Rockstar Games		5.42
The Witcher		5.29
Hot Topic		5.23
Anthropologie		5.03
Dr. Martens		4.98
Elle Magazine		4.97
Kodak		4.62
Fallout		4.55
Bandai Namco		4.47
Bethesda Softworks		4.46
Oculus		4.38
Lululemon Athletica		4.37
Sega		4.26
AMC		4.12
League of Legends		4.04
NHL		3.98
Polaroid		3.97
Spotify Music		3.96
Nespresso		3.83
Tinder		3.81
Coors		3.46
Yves Saint Laurent		3.46
Airbnb		3.19
Fujifilm		3.16
Budweiser		3.14
ASOS		3.13
Baileys		3.11
Lush		3.10
Leica		3.07
Showtime		3.04