Miley Cyrus Brand Affinity ranks highest Barbie at 6.92% . Very Strong. Score DMDB 78.87% | Fanbase 87.71%

Miley Cyrus — pop artist from US.

Miley Cyrus is a versatile artist known for her diverse music career, from her early days as Hannah Montana to her more recent hits like "Wrecking Ball." She…

Miley Cyrus

Superstar

Country: US | Gender: non-binary | Artist ID: 11e81bc2-a7b4-6f62-8bdc-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream pop

Influential: 78.87% Fanbase: 87.71% Trending: 74.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 6.92% • Very Strong

As of 2025-09-09

250,754,807

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.87% | Fanbase 87.71% | Trending 74.45% | CAREER STAGE: SUPERSTAR

Biography

Miley Cyrus is a versatile artist known for her diverse music career, from her early days as Hannah Montana to her more recent hits like "Wrecking Ball." She has received critical acclaim for her experimentation with various genres and her ability to adapt to different musical styles.

Throughout her career, Miley has achieved multiple platinum and diamond certifications for her songs and albums. Her recent successes include winning Grammy awards for her singles "Flowers" and a collaboration with Beyoncé. Miley's upcoming ninth studio album, Something Beautiful, is set for release in May 2025. Beyond music, she has also made significant contributions to charitable causes through her Happy Hippie Foundation and the Miley Cyrus Foundation, supporting homeless youth and mothers, respectively. Miley's influence in both music and culture is expected to endure for years to come.

Report Date: 2025-09-09

Miley Cyrus speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is heavily female (66%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (674,750 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Barbie, Lollapalooza, Pull&Bear, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Miley Cyrus score 0.11% — Low bucket.

Brand: BarbieBrand: LollapaloozaBrand: Pull&Bear

Followers:250,754,807

Engagements:271,558

Rate:0.1%

Posts:2,190

Avg Likes:267,639

Avg Comments:3,478

Avg Views:851,039

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 250,754,807 · Engagements 271,558 · Rate 0.1% Posts 2,190 · Views 851,039 · Avg Likes 267,639 · Avg Comments 3,478 · Avg Views 851,039	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (21%) BRAZIL (8%) PHILIPPINES (6%) MEXICO (4%) INDIA (4%)	Top regions: UNITED STATES (21%), BRAZIL (8%), PHILIPPINES (6%)
Platform Engagement	Instagram: 219,298 avg likes/post · Tiktok: 674,750 avg views/post · Youtube: 176,289 avg views/post	Best reach: Tiktok 674,750 avg views; best engagement: Instagram 219,298 avg likes

Top Brand Affinities

Barbie

Score: 6.92

Lollapalooza

Score: 6.25

Pull&Bear

Score: 5.01

ASOS

Score: 4.70

Urban Outfitters

Score: 4.61

Steve Madden

Score: 4.13

Garnier

Score: 3.89

H&M

Score: 3.80

Dr. Martens

Score: 3.53

Fenty beauty

Score: 3.34

Bershka

Score: 3.32

Calvin Klein

Score: 3.09

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Top Brand Affinities

Brand	Category	Score
Barbie		6.92
Lollapalooza		6.25
Pull&Bear		5.01
ASOS		4.70
Urban Outfitters		4.61
Steve Madden		4.13
Garnier		3.89
H&M		3.80
Dr. Martens		3.53
Fenty beauty		3.34
Bershka		3.32
Calvin Klein		3.09
Marc Jacobs		3.05
Vogue		3.02
Victoria's Secret		2.98
NARS Cosmetics		2.88
NBC		2.74
Lululemon Athletica		2.71
Primark		2.70
Kylie Cosmetics		2.67
Stradivarius		2.64
Topshop		2.63
Lancôme		2.63
Michael Kors		2.43
Yves Saint Laurent		2.35
Sephora		2.34
Dolce & Gabbana		2.30
shein		2.30
Levi's		2.18
Aperol		2.15
Hermès		2.09
Coachella		2.06
Forever 21		1.97
New Balance		1.95
Kodak		1.94
Target		1.90
Guess		1.87
FashionNova		1.86
Fendi		1.86
Sunnies Studios		1.86
Pepsi		1.85
Polo Ralph Lauren		1.85
Tommy Hilfiger		1.85
SheInside		1.81
Balenciaga		1.81
Lush		1.80
Guinness		1.72
Hollister Co		1.71
Universal		1.70
NYX Cosmetics		1.62